📌 Core Information
🔹 Job Title: Digital Marketing Manager - Sports Nutrition
🔹 Company: Blonyx
🔹 Location: Vancouver, BC, Canada
🔹 Job Type: Full-time, Hybrid (2 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Partially remote (2 days on-site required)
🚀 Job Overview
Key aspects of this role include:
- Analyzing data to identify opportunities and design tests to improve traffic, clicks, conversions, and customer retention
- Executing cross-channel strategies to guide potential customers through the sales funnel
- Collaborating with the marketing team to create and implement digital marketing strategies
- Working with various tools such as GA4, Shopify, Klaviyo, and social media platforms to optimize performance
- Contributing to a fast-paced, data-driven, and collaborative work environment
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on e-commerce, SEO, GA4, and A/B testing. The ideal candidate will have experience working with data to drive decision-making and a passion for sports and athletic ambition.
📋 Key Responsibilities
✅ Analyze data from GA4, Shopify, Klaviyo, and other sources to identify issues, opportunities, and ideas
✅ Design and run tests to improve data, including social media strategy changes, website landing page updates, A/B tests on Klaviyo, event landing pages, and on-site AI chat bot implementation
✅ Collaborate with the team to design a new approach to social media that increases email capture
✅ Test the incorporation of UGC and testimonials into web pages to increase conversion
✅ Present findings and recommendations to the team in weekly "pulse" meetings and Friday afternoon learning sessions
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong communication and collaboration skills to work effectively with the marketing team.
🎯 Required Qualifications
Education: Bachelor's degree in Business, IT, Marketing, or a related field
Experience: 5+ years of digital marketing experience or directly related experience
Required Skills:
- Proven experience in digital marketing, with a focus on e-commerce, SEO, GA4, and A/B testing
- Strong data analysis skills and the ability to draw insights from data
- Excellent communication and collaboration skills
- Proven ability to work independently and take initiative
- Strong entrepreneurial tendencies and a desire to learn and grow
- Passion for sports and athletic ambition
Preferred Skills:
- Experience with Shopify and Klaviyo
- Knowledge of the sports nutrition industry
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on data analysis and optimization. The ideal candidate will have experience working with data to drive decision-making and a passion for sports and athletic ambition.
💰 Compensation & Benefits
Salary Range: $60,000+ USD per year (based on experience and industry standards for digital marketing managers in Vancouver)
Benefits:
- Medical and dental coverage
- Flexible working environment
- 2 days on-site requirement per week
Working Hours: Full-time, with flexible hours and the ability to work remotely 3 days per week
ASSUMPTION: The salary range for this role is based on industry standards for digital marketing managers in Vancouver, with consideration for the required experience level and the hybrid work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness (specifically, sports nutrition)
Company Size: Small (11-50 employees) - This means a more intimate work environment with the opportunity to make a significant impact and have a direct influence on the company's growth and success.
Founded: 2011 - Blonyx has been in operation for over a decade, providing ample opportunity for career growth and development.
Company Description:
- Blonyx is a sports nutrition company committed to helping athletes achieve their athletic ambitions through premium, science-backed products
- The company values respect, care, integrity, ownership, and teamwork, fostering a collaborative and supportive work environment
- Blonyx offers a flexible working culture that promotes continuous learning, open communication, and the pursuit of athletic ambitions
Company Specialties:
- Sports nutrition and supplements
- Research and science-driven product development
- Customer experience and sports performance
Company Website: blonyx.com
ASSUMPTION: Blonyx is a well-established company in the sports nutrition industry, with a strong commitment to science, performance, and customer satisfaction. The company's small size and focus on employee growth and development make it an attractive opportunity for digital marketing professionals looking to make a significant impact.
📊 Role Analysis
Career Level: Mid-level to senior - This role offers the opportunity to grow and develop within the marketing team and the company as a whole.
Reporting Structure: The Digital Marketing Manager will report directly to the Hiring Manager and collaborate closely with the marketing team.
Work Arrangement: Hybrid (2 days on-site, 3 days remote) - This arrangement offers flexibility and the opportunity to work from home while still benefiting from the collaboration and camaraderie of an on-site team.
Growth Opportunities:
- As Blonyx continues to grow, there may be opportunities for the Digital Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on continuous learning and development provides ample opportunities for professional growth and advancement
- The Digital Marketing Manager may have the opportunity to work on special projects or initiatives, further expanding their skillset and experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on additional responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote) - Blonyx offers a flexible work arrangement that balances the benefits of remote work with the collaboration and camaraderie of an on-site team.
Office Location(s): North Vancouver, BC, Canada - The Blonyx office is located in North Vancouver, with easy access to public transportation and nearby amenities.
Geographic Context:
- Vancouver, BC, Canada - The city of Vancouver offers a high quality of life, with a mild climate, beautiful natural surroundings, and a vibrant cultural scene
- North Vancouver - The North Vancouver area is known for its outdoor recreation opportunities, with easy access to hiking, biking, and water sports
- Blonyx is located in a bustling urban area, with nearby shops, restaurants, and other amenities
Work Schedule: Full-time, with flexible hours and the ability to work remotely 3 days per week - Blonyx offers a flexible work schedule that allows employees to balance their professional and personal responsibilities.
ASSUMPTION: The hybrid work arrangement and flexible work schedule offered by Blonyx provide a good balance between work-life integration and the opportunity for collaboration and camaraderie with the on-site team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Team
- Final interview with the CEO
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and interpretation skills
- Communication and collaboration skills
- Entrepreneurial mindset and initiative
- Alignment with Blonyx's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Include specific examples of your experience with data analysis, A/B testing, and cross-channel marketing strategies
- Address the required qualifications and preferred skills in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively
- Research Blonyx's mission, values, and company culture to demonstrate your alignment with the organization
ATS Keywords: Digital Marketing, E-commerce, SEO, GA4, A/B Testing, Social Media Strategy, Email Marketing, Customer Retention, User Generated Content, Testimonial Incorporation, AI Chat Bot, Landing Page Optimization, Conversion Rate Optimization, Team Collaboration, Entrepreneurial Mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing skills, experience, and alignment with Blonyx's mission and values. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their fit with the organization.
🛠️ Tools & Technologies
- GA4
- Shopify
- Klaviyo
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- AI chat bot platform (e.g., ManyChat, MobileMonkey, etc.)
- Landing page optimization tools (e.g., Unbounce, Leadpages, etc.)
- Conversion rate optimization tools (e.g., Optimizely, VWO, etc.)
ASSUMPTION: The Digital Marketing Manager will be expected to have experience with a variety of digital marketing tools and platforms, with a focus on data analysis, optimization, and cross-channel marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Respect the Hustle - Work hard, execute, perform, be bold, make things happen
- Care - Care about the work you do, about your team, about the Blonyx brand, the pursuit of athletic ambition, and about the athletes we serve. Put your heart into it.
- Be True to Your Word - Be integrous, respect others, do the right thing, practice honesty.
- Own It - Own your work, your effort, your success, your part. Practice accountability and dependability.
- Play as a Team - Support, share, contribute, coach, listen, understand, bond, and celebrate with noise - Because your success is everyone’s success.
Work Style:
- Collaborative and supportive - Blonyx values open communication, teamwork, and the sharing of ideas and expertise
- Data-driven and results-oriented - The company prioritizes data analysis and optimization to drive decision-making and improve performance
- Flexible and adaptable - Blonyx values the ability to pivot and adapt to changing circumstances and new opportunities
Self-Assessment Questions:
- Do you have a proven track record of driving results through data analysis and optimization?
- Are you comfortable working collaboratively and sharing your expertise with a team?
- Do you have a passion for sports and athletic ambition, and a desire to help others achieve their goals?
- Are you able to work independently and take initiative, while also valuing the input and contributions of others?
- Do you thrive in a fast-paced, dynamic work environment that prioritizes continuous learning and growth?
ASSUMPTION: Blonyx values candidates who are aligned with the company's mission, values, and work style, with a focus on data-driven decision-making, collaboration, and a passion for sports and athletic ambition.
⚠️ Potential Challenges
- Working in a fast-paced, data-driven environment may require long hours and tight deadlines
- Blonyx's small size may mean that the Digital Marketing Manager has a broad range of responsibilities and may need to wear multiple hats
- The hybrid work arrangement may present challenges in terms of communication and collaboration with the on-site team
- The company's focus on continuous learning and development may require a significant time commitment to staying up-to-date with industry trends and best practices
ASSUMPTION: The Digital Marketing Manager should be prepared to work in a fast-paced, dynamic environment that prioritizes data-driven decision-making and continuous learning and development.
📈 Similar Roles Comparison
- Digital Marketing Manager vs. Marketing Manager - The Digital Marketing Manager role is more focused on data analysis, optimization, and digital channels, while the Marketing Manager role may have a broader scope and include additional responsibilities such as branding, advertising, and event planning
- Industry-specific context - Blonyx's focus on sports nutrition and athletic ambition sets it apart from other industries, with a unique target audience and market opportunities
- Career path comparison - The Digital Marketing Manager role offers significant growth opportunities, with the potential to advance to a leadership or executive role within the company
ASSUMPTION: The Digital Marketing Manager role at Blonyx is unique in its focus on data-driven decision-making, collaboration, and a passion for sports and athletic ambition. Applicants should consider their fit with the company's mission, values, and work style, as well as their long-term career goals and growth opportunities.
📝 Sample Projects
- Designing and executing an A/B test to optimize a social media ad campaign, resulting in a 20% increase in click-through rate and a 15% increase in conversions
- Analyzing GA4 data to identify underperforming website pages, and collaborating with the design team to optimize the user experience, resulting in a 15% increase in time on page and a 10% decrease in bounce rate
- Developing and implementing a user-generated content (UGC) strategy, including the incorporation of testimonials and customer reviews into website landing pages, resulting in a 25% increase in conversion rate
ASSUMPTION: The Digital Marketing Manager will be expected to work on a variety of projects that require data analysis, optimization, and collaboration with the marketing team to drive results and improve performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how the Digital Marketing Manager role fits within the organization?
- What are the biggest challenges facing the company in the next 12-24 months, and how can the Digital Marketing Manager contribute to addressing them?
- How does Blonyx support the professional growth and development of its employees, and what opportunities are there for the Digital Marketing Manager to grow within the company?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
- How does Blonyx measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for the Digital Marketing Manager to track and optimize?
ASSUMPTION: The interview process for the Digital Marketing Manager role at Blonyx is likely to be comprehensive and focused on assessing the candidate's fit with the company's mission, values, and work style, as well as their technical skills and experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter through the Blonyx Freshteam job posting
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, and address the required qualifications and preferred skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively
- Research Blonyx's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
