Digital Marketing Manager - The Mahony Group

📌 Core Information

🔹 Job Title: Digital Marketing Manager - The Mahony Group

🔹 Company: The Mahony Group (BlueRock)

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for multiple hospitality venues
• Managing digital and print marketing, public relations, and advertising
• Conducting market research and competitive analysis
• Identifying and implementing growth opportunities
• Collaborating with venue operations managers to create bespoke campaigns
• Managing social media accounts and increasing online presence
• Analyzing and reporting on campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a passion for the hospitality industry. The ideal candidate will have experience in digital marketing and a proven track record of driving growth and improving customer experiences.

📋 Key Responsibilities

✅ Develop and execute marketing campaigns for all food and beverage venues

✅ Regularly report on sales and campaign success, including analysis through Google Analytics

✅ Conduct market research and competitive analysis

✅ Identify and implement growth opportunities

✅ Create and execute paid and non-paid growth campaigns to increase sales and report on ROI

✅ Review and monitor corporate websites and recommend improvements

✅ Design, identify, and create automated email campaigns

✅ Work with venue operations managers to create bespoke campaigns for each venue

✅ Develop strategies for increasing social media presence and traffic/sales

✅ Manage social media accounts, ensuring accurate and up-to-date information

✅ Develop a reporting process that provides quantitative and qualitative feedback on campaign outcomes

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication skills and the ability to work collaboratively with various teams are essential.

🎯 Required Qualifications

Education: Degree or diploma in marketing or a related field

Experience: 4-6 years of digital marketing experience, with leadership experience in a marketing role and a passion for the hospitality sector

Required Skills:

• Strategic planning and execution
• Digital marketing expertise
• Advertising and public relations experience
• Strong analytical skills and attention to detail
• Leadership and team management skills
• Passion for identifying and trialing new opportunities

Preferred Skills:

• Experience with Google Analytics and social media management tools
• Knowledge of the Australian hospitality industry
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving growth in the hospitality industry are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a digital marketing manager with 4-6 years of experience in Melbourne, the estimated salary range is AUD 80,000 - 120,000 per annum. This role offers a competitive salary and benefits package.

Benefits:

• Opportunity to be part of a rising player in the hospitality industry
• Engaging work environment with a collaborative team
• Chance to develop and implement improved marketing processes across multiple venues

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional evenings and weekends may be required to attend events or manage campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is subject to change and may be discussed further during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality and Financial Services (BlueRock is an entrepreneurial advisory firm helping businesses grow and succeed)

Company Size: 201-500 employees (BlueRock)

Founded: 2008 (BlueRock)

Company Description:

• BlueRock is a community of entrepreneurial advisors helping businesses grow and succeed
• The Mahony Group is a prominent hospitality group based in Melbourne, known for its diverse portfolio of vibrant hotel bars and exceptional restaurants
• The group operates several venues that cater to various dining and entertainment needs, with a commitment to delivering outstanding customer experiences

Company Specialties:

• Accounting, Law, Finance, Bookkeeping, Business, Life, and more (BlueRock)
• Hospitality, Food and Beverage, Customer Experience, and Event Management (The Mahony Group)

Company Website: http://www.bluerock.com.au

ASSUMPTION: BlueRock's diverse range of services and expertise allows it to provide comprehensive support to its clients, including The Mahony Group. The Mahony Group's focus on customer experiences and hospitality makes it an attractive employer for candidates passionate about the industry.

📊 Role Analysis

Career Level: Mid to Senior level, with the potential for growth and progression within the marketing team

Reporting Structure: This role reports directly to the Hiring Manager, with potential collaboration with venue operations managers and other marketing team members

Work Arrangement: On-site, full-time position with standard business hours, Monday to Friday

Growth Opportunities:

• Progression within the marketing team or broader BlueRock organization
• Expanding responsibilities and managing a team in the future
• Gaining experience in the hospitality industry and working with multiple venues

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader BlueRock organization. Candidates with a strong work ethic and a desire to learn and grow are likely to succeed in this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Rialto Towers East Podium, Melbourne

Office Location(s): 525 Collins St, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is the capital city of Victoria and the second-most populous city in Australia
• The city is known for its vibrant culture, arts, and dining scene, making it an ideal location for hospitality professionals
• Melbourne has a temperate oceanic climate, with warm summers and cool winters

Work Schedule: Standard business hours, Monday to Friday, with occasional evenings and weekends required for events or campaigns

ASSUMPTION: The modern and collaborative work environment at BlueRock's Melbourne office is well-suited to candidates who thrive in a dynamic and innovative setting. The location in the heart of Melbourne provides easy access to public transportation, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the Hiring Manager
• In-person or video interview with the Hiring Manager and other marketing team members
• Final interview with the Hiring Manager or a senior team member

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical skills and attention to detail
• Leadership and team management skills
• Passion for the hospitality industry and customer experience
• Cultural fit and alignment with BlueRock's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and passion for the hospitality industry
• Prepare examples of successful marketing campaigns you've executed and the results you achieved
• Research BlueRock and The Mahony Group to demonstrate your understanding of the companies and their values

ATS Keywords: Digital Marketing, Strategic Planning, Advertising, Public Relations, Market Research, Competitive Analysis, Social Media Management, Email Campaigns, Analytical Skills, Attention to Detail, Leadership, Growth Opportunities, Reporting, Customer Experience, Event Campaigns

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise and a passion for the hospitality industry. Candidates who can demonstrate a strong track record of success in marketing roles and a genuine enthusiasm for the industry are most likely to succeed in the interview process.

🛠️ Tools & Technologies

• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Advertising platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required. Candidates with experience in digital marketing are likely to have exposure to similar tools and can demonstrate their ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Client-centric approach
• Continuous learning and improvement
• Integrity and professionalism

Work Style:

• Dynamic and innovative
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you passionate about the hospitality industry and committed to delivering outstanding customer experiences?
• Do you have a proven track record of success in digital marketing and a strong desire to learn and grow?

ASSUMPTION: Candidates who align with BlueRock's values and work style are most likely to succeed in this role. A genuine passion for the hospitality industry and a commitment to delivering exceptional customer experiences are essential for this role.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Adapting to the unique needs and requirements of each venue within The Mahony Group
• Keeping up with the latest digital marketing trends and best practices
• Balancing the demands of multiple stakeholders, including venue operations managers and marketing team members

ASSUMPTION: These challenges can be overcome by strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates with experience in digital marketing and a proven track record of success are well-positioned to succeed in this role.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on the hospitality industry and the need to manage multiple venues with unique branding and customer experiences
• Industry-specific context: The Australian hospitality industry is competitive and dynamic, with a strong emphasis on customer experiences and innovation
• Career path comparison: This role offers opportunities for professional growth and development within the marketing team and the broader BlueRock organization

ASSUMPTION: Candidates who have experience in digital marketing and a strong understanding of the hospitality industry are most likely to succeed in this role. Familiarity with the Australian market and its unique dynamics is also beneficial.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase followers and traffic/sales for a specific venue within The Mahony Group
• Conducting market research and competitive analysis to identify growth opportunities for the entire group
• Creating and implementing a comprehensive email marketing strategy to engage customers and drive repeat business

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, conduct market research, and analyze data to drive growth and improve customer experiences.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does BlueRock support the growth and development of its marketing team members?
• What are the most challenging aspects of managing marketing campaigns for multiple venues within The Mahony Group?
• How does BlueRock measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the marketing team's structure, and the company's approach to marketing and growth. Candidates should use these questions to demonstrate their interest in the role and their understanding of the company's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and passion for the hospitality industry
• Prepare examples of successful marketing campaigns you've executed and the results you achieved
• Research BlueRock and The Mahony Group to demonstrate your understanding of the companies and their values
• Follow up with the Hiring Manager, John O'Hare (john.ohare@thebluerock.com.au), one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.