📌 Core Information
🔹 Job Title: Digital Marketing Manager (Tinder)
🔹 Company: Match Group
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with Tinder APAC to lead performance marketing efforts
- Optimizing campaign performance to meet business objectives
- Staying informed about new tools, partners, tactics, and market trends
- Working in a culture of always-on testing and learning
- Communicating with stakeholders and making data-driven recommendations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Lead performance marketing efforts in partnership with Tinder APAC
✅ Optimize campaign performance to meet business objectives
✅ Stay informed about new tools, partners, tactics, and market trends
✅ Work in a culture of always-on testing and learning
✅ Communicate with stakeholders and make data-driven recommendations
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: BA/BS degree or equivalent practical experience
Experience: 4+ years of proven experience in digital marketing, particularly in performance marketing
Required Skills:
- Strong analytical skills and a data-driven mindset
- Strong interpersonal skills
- Proficiency in English and Korean
Preferred Skills:
- Experience with analytics, attribution, and measurement systems
ASSUMPTION: Candidates with experience in the dating app industry or similar fast-paced environments may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standards for a Digital Marketing Manager role in Seoul, South Korea, with 5-10 years of experience, typically range from ₩60,000,000 to ₩80,000,000 per year. This role is expected to fall within this range.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off
- Employee discounts on Match Group products
Working Hours: Full-time, typically 9:00 AM to 6:00 PM, Monday to Friday, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a portfolio of over 45 brands, including Tinder, OkCupid, and Hinge.
Company Size: Match Group has 1,001-5,000 employees globally, with a presence in over 20 offices worldwide.
Founded: Match Group was founded in 1995 and pioneered the concept of online dating.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world
- The company operates a portfolio of over 45 dating brands, catering to diverse preferences and needs
- Match Group fosters innovation in the online dating industry and is committed to creating a positive impact on people's lives
Company Specialties:
- Online dating
- Mobile dating apps
- Social discovery
- Relationship services
Company Website: mtch.com
ASSUMPTION: Match Group's extensive portfolio and global presence offer opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Digital Marketing Manager will report directly to the Regional Marketing Director for Tinder APAC.
Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work options.
Growth Opportunities:
- Potential to work on high-impact campaigns and drive business growth
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Possibility to progress to a regional or global marketing role within Match Group
ASSUMPTION: This role offers opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities such as a fully stocked kitchen, game room, and fitness center.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a vibrant, tech-savvy city with a strong startup ecosystem
- The city offers a high quality of life, with excellent food, culture, and entertainment options
- Seoul is well-connected by public transportation, making it easy to commute to work
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs and potential overtime during peak periods.
ASSUMPTION: The work environment at Match Group's Seoul office is dynamic, collaborative, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Recruiter call to discuss the role and assess fit
- 1st round interview with the hiring manager
- 2nd round interview with the regional marketing director
- Final round interview with the global marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Match Group's values
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Be prepared to discuss your experience with performance marketing, analytics, and data-driven strategies
ATS Keywords: Digital Marketing, Performance Marketing, Analytics, Attribution, Measurement Systems, Data-Driven Mindset, English, Korean
ASSUMPTION: The interview process at Match Group is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Tableau or other data visualization tools
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Empowerment
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do I have a proven track record of driving results through data-driven marketing strategies?
- Am I comfortable working in a collaborative, team-focused environment?
- Do I thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Match Group, and candidates who align with the company's values and work style are more likely to succeed in the role.
⚠️ Potential Challenges
- The role may require working on weekends or evenings during peak periods
- The fast-paced nature of the online dating industry can be challenging and stressful at times
- Candidates may face competition from other experienced digital marketing professionals
- The role may require occasional travel to other Match Group offices or industry events
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to a Performance Marketing Manager or a Growth Marketing Manager position in other companies
- However, the focus on the dating app industry and the global scope of Match Group's operations set this role apart
- Career progression in this role could lead to regional or global marketing roles within Match Group
ASSUMPTION: While this role shares similarities with other marketing roles, its unique context within the dating app industry and Match Group's global presence offers distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a performance marketing campaign to drive user acquisition and engagement for Tinder in the APAC region
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with cross-functional teams to develop and implement innovative marketing strategies
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Digital Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Tinder APAC?
- What are the most significant challenges facing the Tinder APAC marketing team currently?
- How does Match Group support the professional development and growth of its employees?
- What is the typical career path for someone in this role at Match Group?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
