📌 Core Information
🔹 Job Title: Digital Marketing Manager (Universe Group)
🔹 Company: Universe Group
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Developing user acquisition strategies based on market analysis and product features.
- Creating and optimizing marketing campaigns on top platforms (Facebook, Google, TikTok, etc.).
- Analyzing traffic effectiveness to maintain high ROI.
- Conducting A/B tests to improve funnel metrics.
- Working closely with creative, product, and analytical teams.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Develop user acquisition strategies based on market analysis and product features.
✅ Create and optimize marketing campaigns on top platforms (Facebook, Google, TikTok, etc.).
✅ Analyze traffic effectiveness to maintain high ROI.
✅ Conduct A/B tests to improve funnel metrics.
✅ Collaborate with creative, product, and analytical teams to ensure campaigns align with product roadmaps and overall business objectives.
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign optimization, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 1 year of experience in performance marketing, with a focus on user acquisition.
Required Skills:
- Proficient in at least one advertising platform (e.g., Facebook, TikTok).
- Strong analytical skills.
- Excellent presentation and communication skills.
- Upper-Intermediate level of English or higher.
Preferred Skills:
- Experience with multiple advertising platforms.
- Experience in the mobile apps industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in digital marketing agencies, big tech companies, or FMCG brands may also be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between UAH 50,000 - 80,000 per month, depending on experience and qualifications. This estimate is based on industry standards for mid-level digital marketing managers in Ukraine.
Benefits:
- 🔝 Development and training opportunities.
- ↗️ Career growth potential.
- 🧳 Relocation package for candidates outside of Ukraine.
- 🤜🏻🤛🏻 Competitive social package, including 20 days of paid vacation, health insurance, and support through FOP or DIA.City.
- 💛 Well-being program, including mental health support and yoga/meditation classes.
- 🇺🇦 Support during wartime, including safety and stability for employees and their families.
Working Hours: Full-time, with flexible hours and a results-driven work environment.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Universe Group is a tech company that builds and scales mobile applications, with a focus on productivity and quality of life. Their products include Cleaner Guru, Scan Guru, and AI-driven applications, serving over 70 million users worldwide.
Company Size: Universe Group is a mid-sized company with around 150 employees, providing a collaborative and dynamic work environment.
Founded: Universe Group was founded in 2014, with a mission to create functional mobile applications that improve people's lives.
Company Description:
- Universe Group focuses on creating user-friendly and efficient mobile applications.
- The company values innovation, collaboration, and continuous learning.
- Universe Group offers a supportive and inclusive work environment, with a strong emphasis on employee growth and development.
Company Specialties:
- Mobile application development.
- AI and machine learning integration.
- Digital marketing and user acquisition.
Company Website: Universe Group
ASSUMPTION: Universe Group's focus on user acquisition and growth makes this role an essential part of the company's overall strategy.
📊 Role Analysis
Career Level: Mid-level digital marketing manager, with potential for growth into senior roles or team leadership positions.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, creative, and analytics.
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance.
Growth Opportunities:
- Advancement to senior digital marketing manager or team leadership roles.
- Expansion of responsibilities to include additional products or markets.
- Opportunities to work on special projects or initiatives.
ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote work, with occasional in-person meetings or team-building events.
Office Location(s): Ukraine (Global)
Geographic Context:
- Ukraine has a well-established tech industry, with a large talent pool and competitive salaries.
- The cost of living in Ukraine is generally lower than in Western Europe or North America.
- Ukraine's time zone (EET/EEST) may require some adjustment for candidates in other regions.
Work Schedule: Full-time, with flexible hours and a results-driven work environment.
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or case study presentation.
- Final interview with the hiring manager and/or team members.
Key Assessment Areas:
- Digital marketing skills and experience.
- Analytical and problem-solving abilities.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight relevant experience and achievements in your resume.
- Prepare a strong cover letter, emphasizing your fit for the role and the company.
- Be prepared to discuss your approach to user acquisition and campaign optimization.
- Showcase your understanding of the company's products and market position.
ATS Keywords: User Acquisition, Performance Marketing, Digital Marketing, Campaign Optimization, A/B Testing, Market Analysis, Product Marketing, Cross-Functional Teams
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic mindset, and cultural fit within the organization.
🛠️ Tools & Technologies
- Facebook Ads Manager.
- Google Ads.
- TikTok Ads.
- Applovin.
- Snapchat Ads.
- Asana or similar project management tools.
- Google Analytics.
ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the company's specific needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning.
- Collaboration and teamwork.
- User-centric design and development.
Work Style:
- Results-driven and autonomous.
- Data-informed decision-making.
- Open and transparent communication.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong desire to learn and adapt to new situations?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working in a remote environment will likely be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple advertising platforms and campaigns simultaneously.
- Keeping up with industry trends and best practices in user acquisition and digital marketing.
- Balancing the need for creativity and innovation with data-driven decision-making.
- Adapting to changes in the company's product portfolio or market strategy.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a strategic mindset, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or User Acquisition Manager in other tech companies or digital marketing agencies.
- However, Universe Group's focus on mobile applications and global user base sets this role apart from similar positions in other industries.
- Career progression in this role may differ from traditional marketing roles, with a greater emphasis on product and user-centric strategies.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other companies or industries.
📝 Sample Projects
- Developing and executing a user acquisition campaign for a new product launch, resulting in a 30% increase in user sign-ups within the first month.
- Optimizing an existing campaign to improve ROI by 25% through A/B testing and data analysis.
- Collaborating with the product team to identify and target high-value user segments, leading to a 15% increase in user engagement and retention.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic marketing campaigns, analyze data, and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and analytics?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support employee growth and development, both personally and professionally?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form.
- Customize your resume to highlight relevant experience and skills for this role.
- Write a strong cover letter, emphasizing your fit for the role and the company.
- Prepare for the interview by researching the company, its products, and market position.
- Follow up with the hiring manager one week after the interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
