Digital Marketing Manager, VNGS Marketing

📌 Core Information

🔹 Job Title: Digital Marketing Manager, VNGS Marketing

🔹 Company: Amazon

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading search marketing, web analytics, and testing for the website content site
• Managing web analytics reporting and creating dashboards for various marketing campaigns
• Executing A/B tests to drive business goals and improve customer engagement
• Collaborating with cross-functional teams to prioritize measurement capabilities and optimize website performance
• Developing a deep understanding of digital marketing, SEO/SEM, and customer behavior trends

ASSUMPTION: This role requires a strong background in web analytics and A/B testing, with a focus on search marketing. The ideal candidate will have experience in a similar role and be comfortable working with cross-functional teams to drive business goals.

📋 Key Responsibilities

✅ Lead website management, search marketing (SEO/SEM), and email marketing

✅ Manage web analytics reporting and measurement for the AGS marketing content site, create dashboards, and maintain a testing culture

✅ Develop and execute various website tests to drive acquisition, engagement, and traffic improvements

✅ Regularly audit web analytics implementation to ensure data accuracy and work with development teams to address issues

✅ Conduct in-depth analyses to refine understanding of the search space and uncover optimization opportunities

✅ Translate analytical findings, channel insights into actionable insights and concise business actions and recommendations

✅ Be the quarterback of email nurture programs. Work with internal teams to build nurture emails across the customer lifecycle

ASSUMPTION: This role requires a high level of proficiency in web analytics and A/B testing, with strong communication skills to articulate data and insights to cross-functional stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: 5-10 years of experience in web analytics, A/B testing, and search marketing

Required Skills:

• Proficient in web analytics tools (e.g., Google Analytics)
• Strong A/B testing experience
• Expertise in SEO/SEM strategies and tactics
• Excellent communication and stakeholder management skills

• Proven analytical capability and project management skills
• Ability to multitask and manage multiple projects simultaneously

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Fluency in Vietnamese and English
• Experience working in a global e-commerce environment

ASSUMPTION: The ideal candidate will have a strong background in web analytics and A/B testing, with a focus on search marketing. Experience working in a global e-commerce environment is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Manager role in Ho Chi Minh City, Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year (approximately USD $50,000 - $75,000).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Amazon products
• Opportunities for professional growth and development

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the world's most valuable companies.

Company Size: Amazon is a large company with over 1.6 million employees worldwide. This size allows for ample opportunities for growth and development but may also result in a more structured work environment.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

• E-commerce
• Cloud computing (Amazon Web Services)
• Digital streaming (Amazon Prime Video)
• Artificial intelligence (Alexa, Amazon Echo)

Company Website: https://www.amazon.com

ASSUMPTION: Amazon is a large, well-established company with a strong focus on innovation and customer satisfaction. Its size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the marketing department or the broader organization.

Reporting Structure: The Digital Marketing Manager will report directly to the Marketing Director for VNGS Marketing and will oversee a team of marketing specialists and analysts.

Work Arrangement: This role is on-site, with the possibility of flexible work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to a senior marketing management role within the company
• Expansion of responsibilities to include additional marketing channels or regions
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Amazon's Ho Chi Minh City office is a modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): Amazon's Ho Chi Minh City office is located in District 7, with easy access to public transportation and nearby amenities.

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia.
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options.
• Ho Chi Minh City has a tropical climate with high temperatures and humidity throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The work environment at Amazon's Ho Chi Minh City office is collaborative and innovative, with a focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the marketing director
• Background check and offer extension

Key Assessment Areas:

• Technical skills in web analytics and A/B testing
• Strategic thinking and problem-solving abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in web analytics and A/B testing
• Tailor your resume and cover letter to emphasize your fit for this role and Amazon's company culture
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Web analytics, A/B testing, SEO, SEM, digital marketing, marketing analytics, customer engagement, customer acquisition, data-driven decision making, stakeholder management, cross-functional teamwork

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit with Amazon's company culture.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Analytics
• Optimizely or other A/B testing tools
• SEMrush or other SEO/SEM tools
• Marketo or other marketing automation tools
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and innovative
• Customer-focused and results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you used data to drive a marketing decision or improve customer engagement?
• How do you approach working with cross-functional teams to achieve common goals?
• How do you prioritize and manage your time to ensure you're focusing on high-impact activities?

ASSUMPTION: Amazon values employees who are customer-obsessed, data-driven, and collaborative, with a strong bias for action and a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing a large volume of data and analytics tools
• Balancing multiple projects and priorities
• Working with cross-functional teams to align on goals and metrics
• Keeping up with industry trends and best practices in digital marketing
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other digital marketing manager roles, this position places a greater emphasis on web analytics and A/B testing, with a focus on search marketing.
• In the broader marketing industry, this role is similar to other digital marketing manager positions, with a focus on data-driven decision making and customer engagement.
• Career progression in this role may lead to senior marketing management positions or other related roles within Amazon's marketing department or the broader organization.

ASSUMPTION: This role is similar to other digital marketing manager positions in the industry, with a focus on data-driven decision making and customer engagement. However, the specific requirements and priorities of this role may vary depending on the company's size, industry, and specific business needs.

📝 Sample Projects

• Conducting a comprehensive audit of the company's web analytics implementation and recommending improvements to ensure data accuracy
• Developing and executing an A/B testing roadmap to improve customer acquisition and engagement on the company's website
• Analyzing search engine trends and optimizing the company's SEO strategy to improve organic traffic and visibility

ASSUMPTION: These sample projects are illustrative of the types of initiatives a Digital Marketing Manager might undertake in this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its digital marketing campaigns and initiatives?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate understand the team dynamics, company culture, and specific priorities for this role. The candidate should also be prepared to ask questions about the company's long-term goals and growth opportunities for the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in web analytics, A/B testing, and search marketing
• Prepare for the interview process by researching Amazon's company culture and the specific requirements of this role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.