📌 Core Information
🔹 Job Title: Digital Marketing Manager (W/M/D)
🔹 Company: Sidel Group
🔹 Location: Octeville-sur-Mer, Normandy, France (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to increase global penetration of Sidel's digital service products.
- Managing personalized email campaigns and ensuring a consistent digital presence across various channels.
- Collaborating with cross-functional teams to define services portfolio for eCommerce and boost online sales.
- Tracking global performance, analyzing campaign data, and optimizing future marketing efforts.
- Running customer surveys and boosting awareness and adoption rates of Sidel's services.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead services digital marketing strategy, improving products' visibility through a customer-centric approach.
✅ Manage direct and personalized email campaigns in collaboration with communication teams, ensuring a consistent and engaging digital presence.
✅ Define the services portfolio to be published on eCommerce with the support of Services product managers and the eCommerce director.
✅ Boost online sales, generate leads, track global performance, and use campaigns data to optimize future efforts.
✅ Follow eCommerce marketing projects with the eCommerce director and the Business lines Services with the objective to increase services promotion and penetration.
✅ Run customer surveys campaigns and boost awareness and adoption rate (success story, testimonials, etc.), coach, and guide users.
✅ Interface with e-commerce, product manager services digital, and customer experience manager.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive digital service product penetration and customer engagement.
🎯 Required Qualifications
Education: Degree in Engineering or Business Administration
Experience: 2-5 years of experience in Marketing and Services, with a strong entrepreneurial mindset in the tech field.
Required Skills:
- Excellent project management skills and the ability to lead cross-functional teams through influence.
- Strong analytical thinking, attention to detail, and solid business and financial fundamentals.
- Effective communication across all formats—written, verbal, presentations, and negotiations.
- Fluency in both French and English.
Preferred Skills:
- Experience in the packaging machinery industry or a related field.
- Knowledge of marketing automation tools and CRM systems.
ASSUMPTION: Candidates with a strong background in marketing, services, and project management, along with excellent communication skills and fluency in both French and English, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Health insurance and pension plans
- On-site cafeteria and fitness center
- Employee discounts on Sidel products and services
- Opportunities for professional development and training
Working Hours: Full-time position with flexible remote work options
ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. Benefits may vary depending on the specific location and employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically packaging machinery for beverage, food, home, and personal care products.
Company Size: Medium to large (5,001-10,000 employees), offering a structured yet dynamic work environment with opportunities for growth and collaboration.
Founded: 1965, with a rich history and extensive global presence.
Company Description:
- Sidel is a leading provider of equipment and services solutions for packaging beverage, food, home, and personal care products in PET, can, glass, and other materials.
- The company focuses on the factory of tomorrow with advanced systems, line engineering, and innovation to meet customers' unique performance and sustainability goals.
- Sidel is committed to providing a diverse and inclusive workplace and encourages applications from individuals with disabilities.
Company Specialties:
- Packaging Machinery
- Food & Beverage
- PET
- Can and Glass Packaging
- Dairy
Company Website: sidel.com
ASSUMPTION: Sidel's extensive industry experience and commitment to innovation make it an attractive employer for candidates seeking a challenging and rewarding role in the packaging machinery sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the digital marketing and services departments.
Reporting Structure: The Digital Marketing Manager will report directly to the Digital Services Transformation & Customer Experience Director and collaborate with various cross-functional teams, including eCommerce, product managers, and customer experience managers.
Work Arrangement: On-site with flexible remote work options, allowing for a balance between collaboration and independent work.
Growth Opportunities:
- Progression to senior or management roles within the digital marketing or services departments.
- Expanding expertise in digital marketing strategies, eCommerce, and customer experience management.
- Potential international assignments or relocation opportunities, given Sidel's global presence.
ASSUMPTION: This role offers a clear path for career progression and the opportunity to gain valuable experience in digital marketing, eCommerce, and customer experience management within a global organization.
🌍 Location & Work Environment
Office Type: Modern, on-site facilities with remote work flexibility.
Office Location(s): Octeville-sur-Mer, Normandy, France (with remote flexibility).
Geographic Context:
- The Normandy region offers a high quality of life, with a mix of urban and rural environments, historical sites, and coastal attractions.
- Octeville-sur-Mer is a small town near the city of Le Havre, providing easy access to urban amenities while maintaining a relaxed, suburban atmosphere.
- The region is well-connected by road, rail, and air transport, with Paris and other major cities within easy reach.
Work Schedule: Full-time, with flexible remote work options and a standard workweek of 35-40 hours.
ASSUMPTION: The location offers a pleasant work-life balance, with easy access to both urban and natural environments, and a well-connected transport network.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Digital Services Transformation & Customer Experience Director
Key Assessment Areas:
- Digital marketing strategy and planning
- Campaign management and execution
- Cross-functional team collaboration and communication
- Analytical thinking and data-driven decision-making
- Customer-centric mindset and understanding of customer experience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, services, and project management.
- Demonstrate your understanding of Sidel's business and the specific requirements of the role in your application materials.
- Prepare for interview questions that assess your strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
ATS Keywords: Digital Marketing, Project Management, Email Campaigns, eCommerce, Customer Experience, Customer-Centric, Cross-Functional Teams, Analytical Thinking, Strategic Planning
ASSUMPTION: The application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with Sidel's organization and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Familiarity with relevant marketing automation tools, CRM systems, and analytics platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance through Understanding
- Customer Focus
- Responsibility
- Innovation
- Collaboration
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision-making
- Focus on continuous improvement and innovation
Self-Assessment Questions:
- How do you approach understanding and addressing customer needs in a digital marketing context?
- Can you describe a time when you successfully led a cross-functional team to achieve a common goal?
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
ASSUMPTION: Candidates who align with Sidel's company values and work style, and can demonstrate a strong customer focus, collaborative approach, and commitment to continuous learning and improvement, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with cross-functional teams, necessitating effective communication and collaboration skills.
- Keeping up with the latest trends and best practices in digital marketing, requiring a commitment to continuous learning and professional development.
- Adapting to a dynamic and fast-paced work environment, with a focus on innovation and continuous improvement.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively with cross-functional teams, and adapt to a dynamic work environment to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Digital Marketing Specialist position in other industries, with a focus on driving online sales, generating leads, and optimizing digital marketing campaigns.
- However, this role is unique in its focus on the packaging machinery industry and the specific requirements of Sidel's digital service products.
- Career progression in this role could lead to senior or management positions within the digital marketing or services departments, or to related roles in eCommerce, customer experience management, or other areas of the business.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on the packaging machinery industry and Sidel's specific business requirements make it a distinct opportunity for candidates seeking to gain experience in a specialized and dynamic field.
📝 Sample Projects
- Developing and implementing a targeted email marketing campaign to promote Sidel's digital service products to existing and potential customers.
- Conducting market research and analysis to identify trends and opportunities in the digital services market and developing strategies to capitalize on them.
- Collaborating with cross-functional teams to define and launch a new eCommerce platform for Sidel's digital service products, optimizing the user experience and driving online sales.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Digital Marketing Manager role at Sidel, requiring a mix of strategic planning, campaign management, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategy for Sidel's digital service products, and how this role will contribute to its evolution?
- How does Sidel support the professional development and growth of its digital marketing team members?
- Can you provide an example of a successful digital marketing campaign implemented by Sidel, and what made it effective?
- How does Sidel measure the success of its digital marketing efforts, and how will this role be held accountable for driving results?
- What opportunities exist for collaboration and knowledge-sharing between the digital marketing team and other departments within Sidel?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Sidel's digital marketing strategy, the role's specific requirements, and the organization's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Sidel Group careers portal.
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing, services, and project management, and demonstrate your understanding of Sidel's business and the specific requirements of the role.
- Prepare for interview questions that assess your strategic thinking, analytical skills, and ability to work effectively with cross-functional teams.
- If selected for an interview, be prepared to discuss your relevant experience and how it has equipped you to succeed in this role.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
