Digital Marketing Manger

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: ARO

🔹 Location: Ewloe, Wales, United Kingdom

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing a content strategy based on deep market insights
• Collaborating with the Product Team and suppliers to create compelling propositions
• Supporting sales teams with engaging sales materials and training resources
• Maintaining key content areas, including the website, social media, and product literature
• Leading and developing a Digital Marketing Assistant

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and leadership to drive digital marketing efforts and support sales teams.

📋 Key Responsibilities

✅ Develop and implement a content marketing strategy based on market insights and buyer personas

✅ Collaborate with the Product Team and suppliers to create compelling propositions and stories for new products and features

✅ Create engaging sales materials, case studies, pitch decks, and training resources to support sales teams

✅ Maintain and update key content areas, including the website, social media, and product literature

✅ Lead and develop a Digital Marketing Assistant to encourage professional growth and teamwork

ASSUMPTION: This role requires strong project management skills to balance multiple responsibilities and ensure deadlines are met.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, advertising, or similar (desirable)

Experience: At least 3 to 5 years of B2B marketing experience, preferably in IT and Technology

Required Skills:

• Proven experience in B2B marketing, with a focus on digital marketing
• Excellent copywriting skills
• Strong leadership and team management skills
• Experience in content creation, editing, and publishing
• Familiarity with WordPress, Avada, and PowerPoint
• Ability to analyze campaign performance and report on successes

Preferred Skills:

• Previous experience in a B2B digital marketing role
• Knowledge of SEO, PPC, and email marketing
• Experience working with Microsoft Dynamics
• Knowledge of Adobe Creative Suite

ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record in digital marketing will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 per year (based on industry standards for a Digital Marketing Manager with 3-5 years of experience in the UK)

Benefits:

• Flexible working
• Company Pension Scheme and matching contributions
• Company Perks portal
• Private Medical insurance
• Life assurance
• 25 days holiday plus bank holidays plus holiday trading
• Your Birthday off, on us!
• Health Club and Wellbeing Scheme
• ARO Shares after 12 months employment
• Employee Assistance Programme
• Technical Training Academy and E-learning

Working Hours: Full-time (40 hours per week), with flexible working options

ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Manager with the required experience level in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: ARO specializes in IT Services and IT Consulting, with a focus on Collaboration, Connectivity, Cloud, and Infrastructure, as well as Cyber Security services.

Company Size: ARO has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ARO was founded in 1997 and has since grown to become one of the UK’s leading independent IT and communication experts.

Company Description:

• ARO offers a wide range of IT services and solutions, including cloud, cyber security, IT collaboration, data center services, and sustainability solutions
• The company is a Microsoft Solutions Partner and works with industry leaders such as Dell, Gamma, SonicWall, NFON, Vodafone, O2, BT, Aruba, and Extreme Networks
• ARO supports over 8,000 customers, 100,000 managed mobiles, 60,000 hosted telecoms seats, and provides connectivity for 4,500 companies, protecting 600,000 end users with cyber security

Company Specialties:

• Telecommunications
• IT Services
• Cyber Security
• Business Mobiles
• Connectivity
• Microsoft Solutions Partner

Company Website: aro.tech

ASSUMPTION: ARO's extensive experience and partnerships with leading industry players make it a strong choice for a Digital Marketing Manager seeking to grow within a well-established company.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B marketing, seeking to advance their career in digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the Head of Marketing Operations and will lead a Digital Marketing Assistant.

Work Arrangement: This is a hybrid role, requiring on-site presence 3 days a week in Ewloe, Wales.

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business
• Opportunities to develop leadership and management skills by guiding the Digital Marketing Assistant
• Chance to gain experience in various aspects of digital marketing, including content strategy, sales enablement, and content maintenance

ASSUMPTION: This role offers a mix of strategic, creative, and leadership responsibilities, providing an ideal platform for a mid-career professional to grow and develop their skills.

🌍 Location & Work Environment

Office Type: ARO's Ewloe office is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): Bala House, St David's Business Park, Ewloe, CH5 3XJ, GB

Geographic Context:

• Ewloe is a village in Flintshire, Wales, with a population of approximately 3,500 people
• The office is located near the A55 and M56 motorways, providing easy access to major transportation links
• The area offers a mix of rural and urban environments, with nearby attractions including Chester Zoo, Conwy Castle, and the North Wales coast

Work Schedule: Full-time (40 hours per week), with flexible working options and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, providing flexibility for employees to manage their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the Head of Marketing Operations
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing and digital marketing skills
• Copywriting and content creation abilities
• Leadership and team management skills
• Cultural fit and alignment with ARO's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience
• Demonstrate your understanding of ARO's business and the role's responsibilities in your application materials
• Prepare examples of your content creation and copywriting work to showcase your skills during the interview
• Research ARO's company culture and values to ensure a strong cultural fit

ATS Keywords: B2B marketing, digital marketing, content strategy, sales enablement, content maintenance, leadership, team management, ARO, hybrid role

ASSUMPTION: Applicants should focus on demonstrating their relevant marketing and digital marketing experience, as well as their ability to lead and manage a team, in their application materials and interviews.

🛠️ Tools & Technologies

• WordPress
• Avada
• PowerPoint
• Google Analytics
• SEMRush
• Microsoft Dynamics
• Adobe Creative Suite (desirable)

ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role, as they are used to create, edit, publish, and analyze digital marketing content.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Respectful
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you able to adapt to change quickly?
• Are you a strong collaborator, able to work effectively with cross-functional teams to achieve common goals?
• Do you have a results-driven mindset, focused on continuous improvement and delivering high-quality work?

ASSUMPTION: Applicants should assess their fit with ARO's company values and work style to ensure a strong cultural fit and a successful transition into the role.

⚠️ Potential Challenges

• Balancing multiple responsibilities and ensuring deadlines are met
• Managing a team and providing guidance and support to a Digital Marketing Assistant
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work
• Working with a diverse range of stakeholders, including the Product Team, suppliers, and sales teams

ASSUMPTION: These challenges require strong project management, leadership, and communication skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on content strategy, sales enablement, and content maintenance, in addition to traditional marketing responsibilities
• ARO's industry focus on IT Services and IT Consulting provides unique opportunities to work with cutting-edge technology and innovative solutions
• Career progression in this role may lead to opportunities in marketing management, digital marketing strategy, or other areas of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and ARO's industry focus when evaluating their fit for the position and potential career growth opportunities.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including buyer personas, customer journeys, and compelling propositions
• Creating engaging sales materials, case studies, and pitch decks to support sales teams in closing deals and driving revenue growth
• Managing and updating key content areas, including the website, social media, and product literature, to ensure brand consistency and accuracy

ASSUMPTION: These sample projects provide an overview of the key responsibilities and deliverables for the Digital Marketing Manager role at ARO.

❓ Key Questions to Ask During Interview

• Can you describe the typical content marketing strategy process for a new product launch, and how this role fits into that process?
• How does the Digital Marketing Manager collaborate with the Product Team, suppliers, and sales teams to ensure consistent and effective messaging across all channels?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ARO support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a hybrid role, and how does ARO support its employees in managing this work arrangement?

ASSUMPTION: These interview questions will help applicants better understand the role's responsibilities, priorities, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing and digital marketing experience, as well as your ability to lead and manage a team
• Prepare examples of your content creation and copywriting work to showcase your skills during the interview
• Research ARO's company culture and values to ensure a strong cultural fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.