📌 Core Information
🔹 Job Title: Digital Marketing New Graduate Program - 2024
🔹 Company: Manulife
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (Toronto, Waterloo)
🚀 Job Overview
Key aspects of this role include:
- Two rotations over 24 months in various marketing departments
- Exposure to global marketing teams and high-profile digital programs
- Opportunity to work with marketing technology, analytics, and business intelligence tools
- Collaboration with global stakeholders to drive superior performance
ASSUMPTION: This role is designed for recent graduates seeking to gain practical experience in digital marketing and related fields. It offers a structured program with diverse rotations to help new graduates develop a broad skill set.
📋 Key Responsibilities
✅ Support execution of high-potential, high-profile, digital programs and technology implementation (web, digital media, analytics, marketing technology, and more).
✅ Optimize the web experience on digital storefronts to drive revenue growth through personalization at scale, working in partnership with global marketing & technology teams.
✅ Build dashboards to better visualize marketing data, gathering actionable insights and making connections to tell a powerful story.
✅ Collaborate with global stakeholders to highlight risks and opportunities based on reporting while taking the initiative to develop action plans to drive superior performance.
ASSUMPTION: Responsibilities may vary depending on the specific rotation, but they will primarily focus on supporting and optimizing digital marketing efforts and data analysis.
🎯 Required Qualifications
Education: Graduating in 2024 with a degree in Marketing, Business Administration, Commerce, (dual degree) or a related discipline.
Experience: No relevant work experience required.
Required Skills:
- Familiarity with marketing technology and business intelligence tools.
- Demonstrated knowledge of digital marketing, marketing technology, analytics, or social media techniques.
- Well-developed interpersonal, organizational, and communication skills.
- Solution-oriented with strong analytical and problem-solving skills.
- Self-starter and team player with a high level of initiative, strong work ethic, and the ability to gather, synthesize, organize, and report information.
Preferred Skills:
- Bilingual or multilingual skills (an asset).
ASSUMPTION: While not explicitly stated, preference may be given to candidates with relevant internship experience or projects demonstrating their skills in digital marketing and data analysis.
💰 Compensation & Benefits
Salary Range: CAD 53,775 - 89,625 per year (based on location and experience).
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage.
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans.
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions).
- Financial education and counseling resources.
- Generous paid time off program in Canada, including holidays, vacation, personal, and sick days, and statutory leaves of absence.
Working Hours: Full-time, with flexible hours based on the specific rotation and team.
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Toronto. Actual compensation may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Manulife is a leading international financial services group operating in the insurance and asset management sectors. They offer a wide range of products and services, including life and health insurance, retirement solutions, and investment products.
Company Size: Manulife has over 40,000 employees and serves over 34 million customers worldwide. As a large organization, it offers numerous opportunities for career growth and development.
Founded: Manulife was founded in 1887 and has since grown into a global financial services group with operations in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
Company Description:
- Manulife is committed to helping people make their decisions easier and lives better through their financial services and products.
- The company operates under the Manulife brand in Canada, Asia, and Europe, and as John Hancock in the United States.
- Manulife offers a wide range of products and services, including life and health insurance, retirement solutions, and investment products.
Company Specialties:
- Life and health insurance
- Retirement solutions
- Investment products
- Asset management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for new graduates to gain experience in various aspects of the financial services industry.
📊 Role Analysis
Career Level: This role is designed for recent graduates seeking to enter the workforce and gain practical experience in digital marketing and related fields.
Reporting Structure: The specific reporting structure will depend on the rotation and team. However, new graduates can expect to work closely with global marketing teams and stakeholders.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement will depend on the rotation and team.
Growth Opportunities:
- Exposure to various marketing departments and global teams.
- Potential for career progression within Manulife's extensive global operations.
- Opportunity to develop a broad skill set in digital marketing, data analysis, and related fields.
ASSUMPTION: The structured rotation program offers new graduates the chance to explore different aspects of digital marketing and gain valuable experience working with global teams.
🌍 Location & Work Environment
Office Type: Manulife's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 200 Bloor St E, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and entertainment scene.
- The city offers a wide range of housing options, from urban condos to suburban family homes.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, with flexible hours based on the specific rotation and team.
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for new graduates to manage their personal and professional responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Manulife careers portal.
- Phone or video screen with a member of the HR team to discuss the program and assess fit.
- In-person or virtual interview with the hiring manager or a panel of interviewers to discuss the role and rotations in more detail.
- Background check and offer extension for successful candidates.
Key Assessment Areas:
- Alignment with Manulife's company values and culture.
- Problem-solving skills and analytical thinking.
- Communication and interpersonal skills.
- Initiative, self-motivation, and adaptability.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role and program.
- Be prepared to discuss your interest in digital marketing and your long-term career goals during the interview.
- Research Manulife's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Digital Marketing, Marketing Technology, Analytics, Social Media Techniques, Interpersonal Skills, Organizational Skills, Communication Skills, Analytical Skills, Problem-solving Skills, Self-starter, Team Player, Initiative, Work Ethic, Data Visualization, Reporting, Collaboration
ASSUMPTION: Manulife's application process is designed to assess candidates' fit with the company's culture and values, as well as their skills and potential for success in the digital marketing field.
🛠️ Tools & Technologies
- Marketing technology and business intelligence tools (specific tools not mentioned in the job description)
- Data visualization and reporting software (e.g., Tableau, Power BI)
- Collaboration and project management tools (e.g., Microsoft Office Suite, Slack, Asana)
ASSUMPTION: The specific tools and technologies used will depend on the rotation and team. However, new graduates can expect to work with industry-standard marketing technology and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate and be inclusive
- Exceed expectations
- Be accountable
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Customer-centric and committed to delivering exceptional customer experiences
Self-Assessment Questions:
- How do your personal values align with Manulife's company values?
- Can you provide an example of a time when you demonstrated strong collaboration and inclusivity in a team setting?
- How do you approach continuous learning and improvement in your personal and professional life?
ASSUMPTION: Manulife places a strong emphasis on cultural fit and seeks candidates who align with their company values and work style.
⚠️ Potential Challenges
- Adjusting to a large, global organization with diverse teams and cultures.
- Managing multiple rotations and adapting to new teams and environments within a short period.
- Balancing work responsibilities with personal and academic commitments during the initial stages of the program.
- Developing a strong understanding of Manulife's extensive product offerings and global operations.
ASSUMPTION: The structured rotation program offers new graduates the chance to gain valuable experience in various aspects of digital marketing and global team collaboration. However, it also presents unique challenges related to adaptability and time management.
📈 Similar Roles Comparison
- This role is unique in its structured rotation program, offering new graduates exposure to various marketing departments and global teams.
- Compared to other entry-level marketing roles, this program provides a more structured and diverse learning experience.
- Career progression opportunities within Manulife's extensive global operations may be more numerous and varied than those in smaller organizations.
ASSUMPTION: While this role shares similarities with other entry-level marketing positions, its structured rotation program and global exposure set it apart and offer unique opportunities for new graduates.
📝 Sample Projects
- Developing a comprehensive dashboard to track and analyze digital marketing performance across multiple channels and regions.
- Collaborating with global stakeholders to optimize the user experience on digital storefronts and drive revenue growth through personalization at scale.
- Conducting a competitive analysis of Manulife's digital marketing efforts and identifying opportunities for improvement and differentiation.
ASSUMPTION: The specific projects new graduates work on will depend on their rotation and team. However, they can expect to engage in data analysis, reporting, and collaborative problem-solving to drive superior performance.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for each rotation in the program?
- How does Manulife support the professional development and growth of new graduates participating in the program?
- Can you provide an example of a successful graduate from this program and their career progression within Manulife?
- How does Manulife foster a culture of collaboration and inclusivity across its global operations?
- What are the key performance indicators (KPIs) used to measure success in this role, and how will my progress be evaluated throughout the program?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to success in the program.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Manulife careers portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role and program.
- Prepare for phone or video screens and interviews by researching Manulife's company culture, values, and digital marketing initiatives.
- Follow up with the HR team after your interview to express your continued interest in the program.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
