Digital Marketing Officer

📌 Core Information

🔹 Job Title: Digital Marketing Officer

🔹 Company: BIOTA Smart Home

🔹 Location: West Jakarta, Indonesia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective digital marketing strategies
• Managing and optimizing various digital marketing channels
• Conducting market research and analyzing campaign performance
• Collaborating with cross-functional teams to create compelling content
• Staying informed of industry trends and implementing innovative strategies

ASSUMPTION: This role requires a balance of creative thinking and analytical skills. The ideal candidate will have a strong understanding of digital marketing channels and a passion for storytelling through digital media.

📋 Key Responsibilities

✅ Design and execute comprehensive digital marketing campaigns

✅ Manage and optimize SEO, SEM, email marketing, and social media advertising

✅ Conduct market research to identify target audiences and assess competitor strategies

✅ Analyze campaign performance metrics and provide actionable insights

✅ Collaborate with content and creative teams to develop high-quality marketing materials

✅ Stay informed of industry trends and implement innovative strategies

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis. The ideal candidate will be comfortable working both independently and collaboratively within a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related discipline

Experience: 2+ years of experience in digital marketing, preferably in the technology or consumer electronics sector

Required Skills:

• Proven experience in managing Marketplace Ads and TikTok Ads campaigns
• Strong understanding of digital marketing channels
• Proficiency in analytical tools for tracking and measuring campaign performance
• Excellent communication, presentation, and interpersonal skills
• Creative mindset with a keen eye for detail
• Ability to work collaboratively within a team and independently

Preferred Skills:

• Experience with specific analytical tools (e.g., Google Analytics, SEMrush)
• Fluency in Indonesian and English

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a strong portfolio may also be considered.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per year (Industry standard based on experience level and location)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on BIOTA products

Working Hours: Full-time (40 hours per week), with flexible working hours and occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing roles in West Jakarta. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: Small (11-50 employees)

Founded: 2023

Company Description:

• BIOTA Smart Home is a leading technology company focused on redefining how we experience our living environments
• They create innovative smart home solutions that prioritize comfort, security, and energy efficiency
• BIOTA is committed to customer-centric design and user-friendly experiences

Company Specialties:

• Smart home technology
• Internet of Things (IoT)
• Home automation

Company Website: www.biotahome.com

ASSUMPTION: BIOTA Smart Home is a growing company with a strong focus on innovation and customer satisfaction. Working here offers opportunities for professional growth and exposure to cutting-edge technology.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with occasional remote work possible

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Officer or Marketing Manager
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in a fast-growing tech startup

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing field.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology

Office Location(s): West Jakarta, Indonesia

Geographic Context:

• West Jakarta is a bustling city with a mix of traditional and modern architecture
• It offers a variety of dining, shopping, and entertainment options
• The office is conveniently located near public transportation and major highways

Work Schedule: Standard office hours (8:00 AM - 5:00 PM) with flexible start and end times

ASSUMPTION: The work environment at BIOTA Smart Home is dynamic and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Digital marketing skills and experience
• Creativity and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with BIOTA's values

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of BIOTA's mission and values
• Showcase your portfolio or examples of successful digital marketing campaigns you've worked on

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media Advertising, Market Research, Campaign Performance Analysis, Content Development, Creative Thinking, Communication Skills, Interpersonal Skills, Analytical Tools, PPC, Storytelling, Team Collaboration, Detail Orientation

ASSUMPTION: The application process at BIOTA Smart Home is thorough and designed to assess both technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise and passion for digital marketing.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Hootsuite
• Mailchimp
• Adobe Creative Suite

ASSUMPTION: The ideal candidate will have experience with a variety of digital marketing tools and platforms, and be eager to learn and adopt new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively within a team and independently?
• Do you have a strong commitment to customer satisfaction and continuous learning?

ASSUMPTION: BIOTA Smart Home values employees who are adaptable, creative, and committed to delivering exceptional customer experiences.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with the fast-paced nature of the tech industry
• Balancing creative and analytical aspects of the role
• Occasional overtime or work on weekends to meet project deadlines

ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Marketing Coordinator position, but with a greater emphasis on strategic planning and campaign management
• In the tech industry, digital marketing roles often require a strong understanding of both creative and analytical aspects
• Career progression in digital marketing can lead to roles such as Senior Digital Marketing Officer, Marketing Manager, or even Chief Marketing Officer

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven analysis, making it an attractive opportunity for digital marketing professionals looking to grow their careers.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign for a new product launch
• Conducting market research to identify target audiences and assess competitor strategies
• Analyzing campaign performance metrics and providing actionable insights to improve ROI

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their achievements in their application or interview.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does BIOTA support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?
• How does BIOTA measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for its digital marketing efforts, and how does this role fit into that strategy?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of BIOTA's mission and values
• Showcase your portfolio or examples of successful digital marketing campaigns you've worked on
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.