📌 Core Information
🔹 Job Title: Digital Marketing Optimization Manager
🔹 Company: Workday
🔹 Location: Costa Rica (Remote/Hybrid)
🔹 Job Type: Hybrid (2 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (3-6 years)
🔹 Remote Status: Hybrid (Costa Rica, United States, Canada)
🚀 Job Overview
Key aspects of this role include:
- Optimizing digital experiences and conversion rates using A/B testing and personalization strategies
- Collaborating cross-functionally with various teams to plan and execute optimization initiatives
- Analyzing data and insights to identify opportunities for improvement and drive business growth
- Managing and scaling optimization programs across regional digital properties
ASSUMPTION: This role requires a strong background in digital marketing and optimization, with a focus on A/B testing and personalization. Candidates should have experience working with optimization tools such as Adobe Target and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Continuously assess and enhance website performance, user experience, and conversion rates
✅ Work cross-functionally with various teams to plan and execute optimization initiatives
✅ Enhance user engagement and drive business growth by delivering tailored personalized experiences
✅ Plan and execute A/B tests to optimize website experience, such as landing pages, CTAs, layouts, and content
✅ Leverage analytics and usability findings to identify and prioritize testing opportunities
✅ Maintain and execute a roadmap of A/B test initiatives and personalization campaigns to support business objectives
✅ Serve as a subject matter expert on design of experiments, including test structure, primary and secondary success metrics, and experiment duration calculations
✅ Manage ongoing testing and online optimization roadmap of tests (copy, design, and calls to action to improve conversion)
✅ Ensure timely execution of optimization campaigns, monitor results, and share results with stakeholders, recommending next steps and communicating recommendations to appropriate teams
✅ Manage and support ongoing optimization operations for Workday, including planning, idea management intake, testing, optimization, reporting, and forecasting
ASSUMPTION: This role requires strong analytical skills and the ability to manage multiple projects simultaneously. Candidates should be comfortable working with data and thinking strategically to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years of related experience in Digital Marketing and Optimization
Required Skills:
- Proven experience with Adobe Marketing and Optimization Technologies (Adobe Target, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager)
- Excellent analytical skills; ability to analyze data and derive insights
- Ability to simultaneously project manage multiple tests in various stages
- Comfortable working with numbers, KPIs, and data while thinking strategically
- Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines
- Technical understanding in HTML and CSS to modify and develop experiences within Adobe Target
Preferred Skills:
- Experience with Javascript and jQuery
- Familiarity with Jira and Workfront
ASSUMPTION: Candidates with experience in A/B testing, multivariate testing, and web personalization are strongly encouraged to apply. Familiarity with Adobe Marketing Technologies is a plus.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level digital marketing roles in Costa Rica, United States, and Canada)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Gym membership reimbursement
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: Salary range is estimated based on industry standards for mid-level digital marketing roles in Costa Rica, United States, and Canada. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, enterprise cloud applications for finance and human resources)
Company Size: 10,001+ employees (Large enterprise)
Founded: 2005 (Pleasanton, California, USA)
Company Description:
- Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world.
- Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core.
- Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.
Company Specialties:
- Financial Management
- Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
- Payroll
- Expenses
- Time Tracking
- Procurement
- Grants Management
- Recruiting and Planning
Company Website: http://www.workday.com
ASSUMPTION: Workday is a large enterprise with a global presence, offering a wide range of enterprise cloud applications. This role is part of the Customer Experience (CX) Strategy & Operations team, focusing on digital customer experience via the Workday Community platform.
📊 Role Analysis
Career Level: Mid-Senior level (3-6 years of experience)
Reporting Structure: This role reports directly to the Manager, Community Content Operations, within the CX Strategy & Operations team.
Work Arrangement: Hybrid (2 days on-site per week in Costa Rica, United States, or Canada)
Growth Opportunities:
- Potential career progression into senior or management roles within the CX Strategy & Operations team or other departments at Workday
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a large enterprise environment and learn from industry experts
ASSUMPTION: This role offers opportunities for career growth and development within Workday's large and diverse organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): Costa Rica, United States, Canada
Geographic Context:
- Costa Rica: Known for its biodiversity, beaches, and stable political environment. The office is located in Costa Rica, offering a tropical climate and a mix of urban and natural surroundings.
- United States: Workday has offices in various states, providing opportunities to work in different regions and time zones. The United States offers a diverse range of cultures, climates, and urban environments.
- Canada: Workday has offices in major cities such as Toronto and Vancouver, offering a mix of urban and natural environments, as well as a high quality of life.
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days on-site per week)
ASSUMPTION: This role offers a hybrid work arrangement, allowing for flexibility and a better work-life balance. The location options provide a mix of urban and natural environments, as well as cultural diversity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment (A/B testing and optimization case study)
- On-site or video interview with the team
- Final interview with the director or vice president
Key Assessment Areas:
- Technical skills in A/B testing, optimization, and Adobe Marketing Technologies
- Analytical and problem-solving skills
- Collaboration and communication skills
- Cultural fit and alignment with Workday's values
Application Tips:
- Highlight relevant experience with A/B testing, optimization, and Adobe Marketing Technologies in your resume
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
- Prepare for the technical assessment by brushing up on your A/B testing and optimization knowledge and reviewing the Adobe Marketing Technologies you've worked with
ATS Keywords: A/B testing, optimization, Adobe Target, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, digital marketing, conversion rates, user experience, personalization, analytics, project management
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in A/B testing, optimization, and Adobe Marketing Technologies.
🛠️ Tools & Technologies
- Adobe Marketing and Optimization Technologies (Adobe Target, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager)
- HTML, CSS, Javascript, and jQuery
- Jira and Workfront (for project management)
ASSUMPTION: This role requires proficiency in Adobe Marketing Technologies and a technical understanding of HTML, CSS, and Javascript. Familiarity with Jira and Workfront is a plus.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Integrity
- Customer Success
- Innovation
- Fun
Work Style:
- Collaborative and cross-functional team environment
- Fast-paced and dynamic, with a focus on continuous improvement
- Data-driven decision-making and a focus on results
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
- Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
- Do you have a data-driven mindset and enjoy analyzing data to derive insights and drive results?
ASSUMPTION: Workday values a strong company culture and places a high emphasis on cultural fit. Candidates should assess their alignment with Workday's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with cross-functional teams and stakeholders to align on optimization initiatives
- Scaling optimization programs across regional digital properties and managing localization
- Keeping up with the latest trends and best practices in digital marketing and optimization
ASSUMPTION: This role presents challenges related to project management, cross-functional collaboration, and staying current with industry trends. Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- Compared to other digital marketing optimization roles, this position offers a unique opportunity to work on a global digital customer experience platform (Workday Community) and collaborate with a large, cross-functional team
- Industry-specific context: Workday's focus on enterprise cloud applications for finance and human resources provides a unique opportunity to work on optimization initiatives that drive business growth and customer success in a specific vertical
- Career path comparison: This role offers opportunities for career progression within Workday's large and diverse organization, as well as the chance to gain experience in a large enterprise environment and learn from industry experts
ASSUMPTION: This role offers unique opportunities related to the size and scope of Workday's organization, as well as the specific focus on enterprise cloud applications for finance and human resources.
📝 Sample Projects
- Designing and executing A/B tests to optimize landing pages, CTAs, layouts, and content for the Workday Community platform
- Developing and implementing personalization campaigns to enhance user engagement and drive business growth
- Analyzing data and insights to identify and prioritize testing opportunities, and recommending next steps to stakeholders
ASSUMPTION: These sample projects are specific to the responsibilities and requirements of the Digital Marketing Optimization Manager role at Workday.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CX Strategy & Operations team?
- How does this role collaborate with other teams within Workday, such as Digital Marketing, Regional Marketing, and Demand Generation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Workday support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does Workday support employees in achieving a healthy work-life balance?
ASSUMPTION: These key questions are designed to help applicants better understand the role, team dynamics, and company culture at Workday.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience with A/B testing, optimization, and Adobe Marketing Technologies
- Write a cover letter explaining how your skills and experience make you a strong fit for this role
- Prepare for the technical assessment by brushing up on your A/B testing and optimization knowledge and reviewing the Adobe Marketing Technologies you've worked with
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
