📌 Core Information
🔹 Job Title: Digital Marketing Performance Apprentice
🔹 Company: Pernod Ricard
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital marketing performance analysis and optimization
- Assisting in managing Common Digital Marketing Objectives
- Contributing to digital initiatives and CRM excellence across the group
- Collaborating with global teams to share knowledge and best practices
ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking to gain experience in digital marketing within a global organization.
📋 Key Responsibilities
✅ Conduct in-depth analysis of digital performance metrics and develop data-driven recommendations to optimize performance
✅ Support the management of Common Digital Marketing Objectives
✅ Support the acceleration of priority use cases and detect new digital opportunities
✅ Assist in the acceleration of CRM excellence and performance tracking across the group
✅ Help prepare and coordinate webinars and meetings to share with the global network
✅ Support the Global Head of CX & Consumer Data in analytics and project management day-to-day
ASSUMPTION: The role requires strong analytical skills, attention to detail, and a proactive approach to learning and problem-solving.
🎯 Required Qualifications
Education: Master’s degree from a business school, engineering school, IEP, or university equivalent
Experience: Prior professional experience is a plus but not required
Required Skills:
- Advanced Excel and PowerPoint skills
- Knowledge of digital solutions (CMS, Google Analytics, Facebook Manager, Radarly, Salesforce Marketing Cloud, Power BI)
- Strong analytical skills and data-driven mindset
- Proactive and autonomous with a positive mindset
- Fluency in English, both written and verbal. French and other languages are advantageous
Preferred Skills:
- Experience in strategy, marketing consulting, or digital agency
- Knowledge of additional digital marketing tools and trends
ASSUMPTION: Candidates should have a strong academic background and a keen interest in digital marketing trends.
💰 Compensation & Benefits
Salary Range: €25,000 - €30,000 per year (Estimated based on industry standards for entry-level marketing roles in Paris)
Benefits:
- Company mutual insurance
- Access to work council benefits after 6 months
- Possibility to open a company savings plan with profit-sharing
- Company restaurant
- Unlimited access to the Coursera training platform
- Employee events (Masterclasses, conferences, etc.)
Working Hours: Full-time (35 hours/week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Paris. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1975 (as Pernod Ricard, following the merger of Ricard and Pernod)
Company Description:
- Pernod Ricard is the world's leading co-leader in Wines and Spirits with a comprehensive portfolio of international premium brands
- The company is present in more than 80 countries and has nearly 18,500 employees
- Pernod Ricard is committed to offering equal opportunities to all talents and focuses on skills and competencies in its recruitment methods
Company Specialties:
- Absolut
- Chivas
- Brancott Estate
- Campo Viejo
- Graffigna
- Jacob's Creek
- Martell
- Mumm
- Perrier-Jouët
- Royal Salute
- The Glenlivet
- Ballantine's
- Beefeater
- Havana Club
- Jameson
- Kahlúa
- Malibu
- and Ricard
Company Website: http://www.pernod-ricard.com
ASSUMPTION: Pernod Ricard is a large, global organization with a diverse portfolio of brands and a strong commitment to employee development and equal opportunities.
📊 Role Analysis
Career Level: Entry Level (Apprentice)
Reporting Structure: Reports to the Digital Marketing Performance Manager within the CX & Consumer Data team
Work Arrangement: On-site, full-time with flexible working arrangements
Growth Opportunities:
- Exposure to global teams and brands
- Potential for career progression within the marketing function
- Opportunities to learn and develop digital marketing skills
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including exposure to global teams and brands, and the potential for career progression within the marketing function.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): The Island, Paris
Geographic Context:
- Paris is the capital and most populous city of France
- The Île-de-France region is home to numerous multinational corporations and cultural institutions
- The Island is a modern, centrally located office space with easy access to public transportation
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM with a one-hour lunch break
ASSUMPTION: The work environment is dynamic, multicultural, and offers opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Proactivity and autonomy
- Creativity and curiosity
- Language skills (English and French)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of digital marketing trends and tools
- Prepare for behavioral and situational interview questions
ATS Keywords: Digital Marketing, Performance Analysis, CRM, Consumer Experience, Data-Driven, Excel, PowerPoint, Google Analytics, Social Media, English Fluency, French Fluency
ASSUMPTION: The application process may vary, and candidates should be prepared to demonstrate their skills and fit for the role through various assessment methods.
🛠️ Tools & Technologies
- Excel
- PowerPoint
- Google Analytics
- Facebook Manager
- Radarly
- Salesforce Marketing Cloud
- Power BI
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Convivialité (friendliness and sociability)
- Responsibility (acting with integrity and respect for people and the environment)
- Success (achieving excellence and driving sustainable growth)
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you enjoy working in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a proactive and adaptable approach to learning and problem-solving?
ASSUMPTION: Candidates should assess their fit with the company values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Working in a fast-paced, global environment may require adaptability and quick learning
- The role may involve working with large datasets and complex tools, which can be challenging for those without prior experience
- Language barriers may present communication challenges, particularly for non-French speakers
- Paris may have a high cost of living compared to other regions in France
ASSUMPTION: Candidates should be prepared to face these potential challenges and possess the necessary skills and mindset to overcome them.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing performance analysis and optimization within a global beverage manufacturing company
- Similar roles may be found in other large, global organizations within the beverage, consumer goods, or retail industries
- Career progression may include roles such as Digital Marketing Manager, CRM Manager, or Consumer Experience Manager
ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing within a global organization and may lead to career progression in related fields.
📝 Sample Projects
- Conducting a comprehensive analysis of digital performance metrics for a global brand
- Developing data-driven recommendations to optimize digital marketing performance
- Supporting the acceleration of CRM excellence and performance tracking across the group
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the role and provide insight into the day-to-day tasks and deliverables.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall goals and objectives of the Global Consumer Journey team?
- What opportunities are there for professional development and growth within the team and the wider organization?
- How does Pernod Ricard support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the organization, and to help candidates assess their fit and potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
