📌 Core Information
🔹 Job Title: Digital Marketing Producer
🔹 Company: Rockstar Games
🔹 Location: Manhattan, New York, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing high-profile, technically innovative, and creative digital marketing projects
- Collaborating with cross-functional teams, including marketing, development, and creative teams
- Ensuring projects are delivered on-time and meet the highest standards of quality
- Working on a range of projects, including web content, social media, and other digital marketing experiences
ASSUMPTION: This role requires strong project management skills, a creative mindset, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with stakeholders to refine product briefs into execution-ready requirements and ambitious project milestones and deadlines
✅ Collaborate with UX and visual designers to transform bold concepts into refined and impactful features
✅ Lead communication between teams and stakeholders on a project, ensuring bi-directional feedback is delivered clearly, concisely, and understood across technical and non-technical collaborators
✅ Create and manage work in project management software, ensuring team awareness of and adherence to deadlines
✅ Ensure teams have everything they need to complete projects and deliverables against inflexible delivery dates
✅ Learn the Rockstar brand to uphold creative vision and high-quality standards across all projects
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability to manage various projects simultaneously.
🎯 Required Qualifications
Education: BA/BS degree
Experience: Minimum 5+ years of producer/project management experience with digital designers and creative contributors
Required Skills:
- Exceptional verbal and written communication skills
- Ability to create, manage, and deliver on deadlines with creative designers and other collaborators
- Proactive, able to think ahead and identify issues or bottlenecks before they arise in creative production
- Creating and managing timelines in project management tools (e.g., Monday.com, Asana, Airtable)
- Proficient in MS Office (Word, Excel, PowerPoint)
Preferred Skills:
- Avid gamer with a passion for Rockstar Games titles
- Previous experience working in gaming, entertainment, or another creative industry
- Familiarity with Agile Development methodologies
ASSUMPTION: While not explicitly stated, experience in digital marketing or a related field is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $69,900 - $103,440 USD per year (based on New York State inclusive of New York City)
Benefits:
- Medical
- Financial
- Equity Awards
- Bonus
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is specific to New York State and may vary based on market location and individual factors.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Rockstar Games is a leading developer and publisher of interactive entertainment
- Known for creating and publishing some of the most popular, innovative, and critically acclaimed interactive entertainment in the world
- Offers competitive salary and compensation packages, including a comprehensive benefits package for eligible employees
Company Specialties:
Company Website: http://www.rockstargames.com
ASSUMPTION: Rockstar Games is a well-established company in the gaming industry, known for its high-quality and innovative products.
📊 Role Analysis
Career Level: Mid-level to senior producer/project manager
Reporting Structure: This role likely reports to the Digital Marketing Team Lead or a similar position
Work Arrangement: On-site, full-time position based out of Rockstar’s NYC headquarters in Downtown Manhattan
Growth Opportunities:
- Potential to work on high-profile, high-impact projects
- Opportunity to learn and collaborate with talented industry professionals
- Potential to grow within the Digital Marketing Team or explore other roles within Rockstar Games
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Downtown Manhattan office
Office Location(s): Rockstar’s NYC headquarters in Downtown Manhattan
Geographic Context:
- Manhattan, New York, is a vibrant and bustling urban environment
- Close proximity to various amenities, including restaurants, shops, and public transportation
- Opportunity to work in a dynamic and diverse city
Work Schedule: Typical full-time work schedule, with potential for flexible hours or overtime based on project demands
ASSUMPTION: The work environment is likely fast-paced, collaborative, and creative, with a strong focus on delivering high-quality projects on time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- In-person or virtual interview with the hiring manager and/or team members
- Potential follow-up interviews or assessments
Key Assessment Areas:
- Project management skills
- Communication and collaboration abilities
- Cultural fit and alignment with Rockstar Games values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for gaming and Rockstar Games titles
- Showcase your ability to manage complex projects and collaborate effectively with cross-functional teams
ATS Keywords: Digital Marketing, Project Management, Communication, Collaboration, Creative Production, Technical Leadership, UX Design, Visual Design, Deadline Management, Proactivity, Problem Solving, Project Management Tools, MS Office, Gaming Industry Knowledge, Agile Methodologies
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Project management tools (e.g., Monday.com, Asana, Airtable)
- MS Office (Word, Excel, PowerPoint)
- Gaming industry-specific tools and platforms
ASSUMPTION: The specific tools and technologies used may vary based on the projects and teams the producer works with.
👔 Cultural Fit Considerations
Company Values:
- Quality and authenticity
- Dedication to creating innovative and critically acclaimed interactive entertainment
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic
- Collaborative and creative
- Focused on delivering high-quality projects on time
Self-Assessment Questions:
- Do you have a strong passion for gaming and Rockstar Games titles?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on managing complex projects and meeting tight deadlines?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with cross-functional teams and upholding the high-quality standards of Rockstar Games.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Collaborating effectively with diverse teams, including marketing, development, and creative teams
- Adapting to changes in project scope or priorities
- Maintaining high-quality standards while working under pressure
ASSUMPTION: These challenges are inherent to the role and require strong project management skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Project Manager or Producer in other gaming or entertainment companies
- However, Rockstar Games is known for its high-quality and innovative products, which may result in higher expectations and standards for this role
- Career progression may involve moving into a senior producer role or exploring other opportunities within Rockstar Games
ASSUMPTION: While this role shares similarities with other digital marketing producer roles, the unique aspects of Rockstar Games set it apart.
📝 Sample Projects
- Managing the launch campaign for a new Rockstar Games title
- Coordinating a social media marketing campaign to promote an upcoming game event
- Leading the development and launch of a new Rockstar Games website
ASSUMPTION: These sample projects highlight the range of digital marketing projects a producer might work on at Rockstar Games.
❓ Key Questions to Ask During Interview
- Can you describe the typical project timeline and milestones for a digital marketing project at Rockstar Games?
- How does the Digital Marketing Team collaborate with other departments, such as development and creative teams?
- What opportunities are there for professional growth and development within the Digital Marketing Team or Rockstar Games as a whole?
- How does Rockstar Games support work-life balance for its employees?
- What is the company culture like at Rockstar Games, and how does the Digital Marketing Team contribute to it?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, ensuring a good fit for your career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past projects or accomplishments that demonstrate your ability to manage complex digital marketing projects
- Follow up with Rockstar Games after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
