📌 Core Information
🔹 Job Title: Digital Marketing Program Manager
🔹 Company: Capgemini
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing automation initiatives to ensure timely delivery and alignment with business objectives
- Managing project planning, execution, and delivery, including detailed project plans, timelines, and budgets
- Identifying and mitigating project risks, and communicating project progress to stakeholders
- Collaborating with cross-functional teams to ensure alignment and best practices in project management and execution
- Monitoring and evaluating project outcomes, providing post-project analysis and recommendations
ASSUMPTION: This role requires a strong background in project management, digital marketing, and stakeholder communication. Familiarity with marketing automation tools and customer journey mapping is also expected.
📋 Key Responsibilities
✅ Manage the planning, execution, and delivery of marketing projects, ensuring alignment with business goals and objectives
✅ Develop detailed project plans, timelines, and budgets, ensuring project milestones and deadlines are met
✅ Identify and mitigate project risks, ensuring smooth execution and timely delivery
✅ Serve as the primary point of contact for stakeholders (marketing teams, developers, IT, and third-party vendors) throughout the project lifecycle
✅ Communicate project progress, status updates, and risks to stakeholders and senior leadership
✅ Coordinate cross-functional teams to ensure alignment and collaboration across departments
✅ Identify areas for process improvement and implement best practices for project management and execution
✅ Oversee the planning and execution of campaigns, ensuring they are delivered accurately and on time
✅ Work closely with marketing teams to define automation workflows and customer journeys
✅ Monitor and evaluate project outcomes against goals, providing post-project analysis and recommendations
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. Strong communication and stakeholder management skills are also crucial.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree required
Experience: 7+ years of experience in the accounting, analytics, financial services, legal, or multinational corporate environment. Experience in the insurance background is required.
Required Skills:
- Proven experience in digital marketing and project management
- Strong stakeholder communication and management skills
- Ability to identify and mitigate project risks
- Experience with marketing automation tools and customer journey mapping
- Ability to travel domestically and internationally based on client locations and needs
Preferred Skills:
- PMP certification
- Experience with Agile methodologies
- Fluency in additional languages
ASSUMPTION: Candidates with experience in marketing agencies or consulting firms may also be considered. Relevant industry certifications, such as Google Analytics or Facebook Blueprint, could be beneficial but are not required.
💰 Compensation & Benefits
Salary Range: $100,000 - $130,000 per year
Benefits:
- Flexible work
- Healthcare including dental, vision, mental health, and well-being programs
- Financial well-being programs such as 401(k) and Employee Share Ownership Plan
- Paid time off and paid holidays
- Paid parental leave
- Family building benefits like adoption assistance, surrogacy, and cryopreservation
- Social well-being benefits like subsidized back-up child/elder care and tutoring
- Mentoring, coaching, and learning programs
- Employee Resource Groups
- Disaster Relief
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. It operates in the IT Services and IT Consulting industry.
Company Size: Capgemini is a large company with over 340,000 team members in more than 50 countries. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Capgemini was founded in 1967 and has since grown into a global organization with a strong heritage in technology and business transformation.
Company Description:
- Capgemini supports all aspects of your well-being throughout the changing stages of your life and career
- It offers a collaborative community of colleagues around the world and empowers employees to shape their careers
- Capgemini is committed to creating a more sustainable, more inclusive world through technology
Company Specialties:
- Outsourcing
- Process Consulting
- Package Based Solutions
- Custom Solution Development
- Application Management
- Artificial Intelligence
- Business Consulting
- Cloud
- Digital
- Managed Services
- Digital Transformation
- Innovation
- Intelligent Industry
- Sustainable IT
- and Generative AI
Company Website: https://www.capgemini.com
ASSUMPTION: Capgemini's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level to senior-level career stage, requiring a solid foundation in digital marketing and project management.
Reporting Structure: The Digital Marketing Program Manager will likely report to the Head of Marketing or a similar role, depending on the organization's structure.
Work Arrangement: This role is remote-friendly, offering flexibility in work arrangements to accommodate different lifestyles and needs.
Growth Opportunities:
- With experience, this role can lead to senior management positions within the marketing department or other areas of the business
- Capgemini's diverse service offerings provide opportunities to transition into related fields, such as business consulting or technology services
- The global nature of Capgemini's operations offers opportunities for international assignments and exposure to different markets
ASSUMPTION: Success in this role will depend on the candidate's ability to build strong relationships with stakeholders, manage projects effectively, and drive marketing initiatives that deliver business value.
🌍 Location & Work Environment
Office Type: Capgemini's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1601 Bryan St, Dallas, TX 75201, US (Note: The job listing may not specify the exact office location, so it's essential to confirm during the application process)
Geographic Context:
- New York City is a major global hub for finance, technology, and media, offering ample opportunities for professional growth and networking
- The city's diverse cultural scene and vibrant neighborhoods provide a high quality of life for residents
- New York's competitive job market may require candidates to demonstrate their unique value proposition to stand out
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility based on project needs and client time zones.
ASSUMPTION: The specific office location and work environment may vary based on the client's needs and project requirements. Remote work may be an option for some projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth behavioral and situational interviews with the hiring manager and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and project management skills
- Stakeholder communication and management
- Risk assessment and mitigation strategies
- Problem-solving and analytical skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Capgemini's business and the specific needs of this role in your application materials
- Prepare examples of marketing projects you've managed and the outcomes you've achieved
- Research Capgemini's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Digital Marketing, Program Management, Marketing Automation, Stakeholder Communication, Risk Management, Project Planning, Campaign Management, Customer Journey Mapping
ASSUMPTION: Capgemini's application process may vary depending on the role and location. Stay informed about the latest updates by visiting their careers website and following their social media channels.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Project management software (e.g., Asana, Jira, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: The specific tools and technologies required for this role may vary based on Capgemini's internal systems and client needs.
👔 Cultural Fit Considerations
Company Values:
- Client Value Creation
- Collaboration
- Expertise
- Integrity
- Proximity
- Responsibility
- Trust
Work Style:
- Capgemini fosters a collaborative and inclusive work environment, encouraging open communication and teamwork
- The company values diversity in thoughts, backgrounds, and experiences, promoting an innovative and creative culture
- Capgemini offers flexible work arrangements to accommodate employees' personal and professional needs
Self-Assessment Questions:
- How do you align with Capgemini's value of Client Value Creation, and how have you demonstrated this in your previous roles?
- How do you approach collaboration and teamwork, and can you provide an example of a successful cross-functional project you've led?
- How do you balance your work and personal life, and what strategies do you use to maintain work-life balance in a fast-paced environment?
ASSUMPTION: Capgemini's company culture emphasizes diversity, inclusion, and work-life balance. Candidates who demonstrate a strong fit with these values will likely be successful in the hiring process.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with varying priorities and deadlines
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changing client needs and market demands
- Balancing the need for strategic thinking with day-to-day project management tasks
- Working with remote teams and managing time zones
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and the ability to prioritize and adapt to changing circumstances.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position focuses more on project management and less on day-to-day marketing tasks
- In contrast to a Project Manager role, this position requires a strong background in digital marketing and a deep understanding of marketing automation tools
- This role offers a unique blend of marketing and project management responsibilities, providing opportunities for career growth in either field
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the organization's structure and the client's needs. It's essential to research the company and role thoroughly to understand the unique aspects of this position.
📝 Sample Projects
- Managing a marketing campaign for a new product launch, including planning, execution, and post-campaign analysis
- Implementing a marketing automation system for a client, including workflow setup, data migration, and user training
- Conducting a marketing audit and providing recommendations for process improvement and strategic direction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role. The specific projects you'll work on may vary based on client needs and industry trends.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how does this role address them?
- How does this role collaborate with other departments, such as sales or product development, to ensure marketing efforts are aligned with business objectives?
- What opportunities are there for professional development and growth within this role and the company?
- How does Capgemini support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of marketing projects you've managed and the outcomes you've achieved
- Research Capgemini's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
