📌 Core Information
🔹 Job Title: Digital Marketing Program Specialist II
🔹 Company: Rackspace Technology
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full - Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days on-site, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Managing and executing digital marketing projects across web, content, and campaign initiatives.
- Acting as the primary contact for day-to-day operations related to digital and web projects.
- Collaborating with internal stakeholders, creative teams, and web engineering to ensure roadmap alignment and consistent progress.
- Maintaining and updating website content using CMS platforms such as Drupal and WordPress.
- Supporting campaign execution in HubSpot and performing ongoing SEO maintenance and optimization.
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. Experience with CMS platforms, SEO, and digital marketing tools is essential.
📋 Key Responsibilities
✅ Manage and execute digital marketing projects across web, content, and campaign initiatives, ensuring timely delivery and alignment with business goals.
✅ Act as the primary contact for day-to-day operations related to digital and web projects.
✅ Coordinate with internal stakeholders, creative teams, and web engineering to ensure roadmap alignment and consistent progress.
✅ Maintain and update website content using CMS platforms such as Drupal and WordPress, ensuring accuracy, formatting, and SEO best practices.
✅ Collaborate with subject matter experts to scope, prioritize, and execute web content updates, campaigns, and product launches.
✅ Conduct QA testing, manage redirects, troubleshoot site issues, and support general web operations.
✅ Perform ongoing SEO maintenance and optimization to enhance site performance and content discoverability.
✅ Support campaign execution in HubSpot, including landing pages, forms, tracking tags, and basic workflows.
✅ Identify and communicate project risks and blockers, helping ensure cross-functional alignment and delivery.
✅ Assist in tagging and analytics support to help monitor performance and report on outcomes.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong project management skills and the ability to work well under pressure are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: A minimum of 2-4 years of experience in digital marketing, web operations, or project coordination.
Required Skills:
- Proficient in CMS platforms, particularly Drupal and WordPress.
- Experience with marketing automation platforms like HubSpot.
- Solid understanding of SEO principles, web content standards, and digital best practices.
- Exceptional organizational, communication, and time management skills.
- Demonstrated ability to manage multiple digital projects simultaneously and cross-functionally.
Preferred Skills:
- Experience using project management tools (e.g., Asana, Jira, Trello).
- Basic knowledge of HTML/CSS or web design principles.
- Familiarity with Google Analytics, Google Tag Manager, or similar tools.
- Experience supporting content localization and working with global teams.
- HubSpot training or certifications.
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely three days a week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company, providing design, build, and operation services for customers' cloud environments across all major technology platforms.
Company Size: Rackspace Technology has 5,001-10,000 employees, offering a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Rackspace Technology was founded in 1998 and has since grown to become a global leader in its industry.
Company Description:
- Rackspace Technology is committed to helping customers realize the full value of the cloud.
- The company offers a range of services, including multicloud solutions, managed security, compliance solutions, and professional services.
- Rackspace Technology is known for its expertise in IT as a Service, multi-cloud, managed hosting, and managed private cloud for VMware/Microsoft/OpenStack.
Company Specialties:
- IT as a Service
- Multi-Cloud
- Managed Hosting
- Managed Security
- Compliance Solutions
- Database Administration
- Enterprise Application Management
- Managed Oracle and SAP
- Managed Magento/Hybrid/Sitecore/Oracle ATG/Adobe Experience Manager
- Professional Services
- Artificial Intelligence
- and Hybrid Cloud
Company Website: https://www.rackspace.com
ASSUMPTION: Rackspace Technology's extensive experience and global presence make it an attractive employer for those seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level professional with 2-5 years of experience in digital marketing, web operations, or project coordination.
Reporting Structure: The Digital Marketing Program Specialist II will report directly to the Digital Marketing Manager and work closely with various internal teams, including marketing, web engineering, and content.
Work Arrangement: This is a hybrid role, with employees working on-site two days a week and remotely three days a week.
Growth Opportunities:
- As Rackspace Technology continues to grow, there may be opportunities for advancement within the marketing department or other areas of the company.
- The company offers professional development opportunities, including training and certifications, to help employees grow in their careers.
- With experience and strong performance, employees may have the opportunity to take on more senior roles or specialize in specific areas of digital marketing.
ASSUMPTION: Rackspace Technology's large size and diverse service offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Rackspace Technology's San Antonio office is located at RidgeWood Plaza II, offering a modern and collaborative work environment.
Office Location(s): 19122 U.S. Hwy 281 N, San Antonio, TX 78258, US
Geographic Context:
- San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States.
- The city offers a diverse range of cultural attractions, including the Alamo, the San Antonio River Walk, and numerous museums and parks.
- San Antonio has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Employees in this role will work a full-time schedule, with flexible hours and the option to work remotely three days a week.
ASSUMPTION: San Antonio's vibrant culture and diverse attractions make it an attractive place to live and work, while the hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the digital marketing team and other stakeholders
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and project management skills
- CMS platform proficiency and SEO knowledge
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
- Alignment with Rackspace Technology's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific examples of your digital marketing and project management experience.
- Demonstrate your understanding of SEO principles and CMS platforms during the interview.
- Show enthusiasm for Rackspace Technology's mission and values.
ATS Keywords: Digital Marketing, Project Management, CMS, SEO, HubSpot, Web Operations, Content Management, Analytics, Communication, Time Management, Collaboration, Quality Assurance, Troubleshooting, HTML, CSS, Localization
ASSUMPTION: Rackspace Technology's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CMS platforms: Drupal, WordPress
- Marketing automation: HubSpot
- SEO tools: Google Search Console, SEMrush, Ahrefs, or similar
- Project management: Asana, Jira, Trello, or similar
- Analytics: Google Analytics, Google Tag Manager, or similar
- Web development: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Fanatical Support®: Rackspace Technology is committed to providing exceptional customer service and support.
- No Limits: The company encourages employees to think big, take risks, and push boundaries.
- Integrity: Rackspace Technology values honesty, transparency, and ethical behavior in all aspects of its business.
- Accountability: Employees are held responsible for their actions and the outcomes they deliver.
- Results-Driven: The company focuses on delivering measurable results and driving business value for its customers.
Work Style:
- Collaborative: Rackspace Technology values teamwork and cross-functional collaboration.
- Agile: The company embraces an agile work environment, with a focus on continuous improvement and adaptation.
- Customer-focused: Rackspace Technology prioritizes the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- Do you have a proven track record of delivering exceptional customer service and support?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong communication and collaboration skills, and the ability to work effectively with diverse teams?
- Are you passionate about digital marketing and driven to deliver measurable results?
ASSUMPTION: Rackspace Technology's culture is centered around exceptional customer service, collaboration, and a results-driven approach. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring employees to be proactive and adaptable.
- The fast-paced nature of digital marketing may require employees to work irregular hours or respond to urgent issues outside of regular business hours.
- The role may involve working with global teams, requiring employees to be comfortable with different time zones and cultural norms.
- The digital marketing landscape is constantly evolving, requiring employees to stay up-to-date with the latest trends and best practices.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, and Rackspace Technology provides the resources and support necessary for employees to succeed.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on project management and cross-functional collaboration.
- Rackspace Technology's global presence and diverse service offerings provide unique opportunities for career growth and development.
- This role may require more technical proficiency in CMS platforms and SEO than similar positions at other companies.
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on project management and cross-functional collaboration sets it apart and offers a distinct set of opportunities and challenges.
📝 Sample Projects
- Managing a global website redesign project, involving multiple stakeholders and CMS platforms.
- Executing a targeted SEO campaign to improve organic traffic and drive conversions for a specific product or service.
- Collaborating with content teams to develop and launch a series of blog posts or other content assets, optimizing for search engines and user engagement.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that a Digital Marketing Program Specialist II may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Rackspace Technology support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team in the coming months, and how can this role contribute to addressing them?
- How does Rackspace Technology measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your digital marketing and project management experience, as well as any relevant SEO or CMS platform work.
- Research Rackspace Technology's mission, values, and company culture, and be prepared to discuss your alignment with these aspects during the interview process.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
