📌 Core Information
🔹 Job Title: Digital Marketing Projects and Services Manager
🔹 Company: Farm Credit Services of America
🔹 Location: Omaha, Nebraska
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid option not specified)
🚀 Job Overview
Key aspects of this role include:
- Facilitating digital marketing projects and services to enhance customer engagement and acquisition
- Driving digital marketing platform maturity, including social media, marketing automation, and digital experience platforms
- Coordinating cross-functional teams for cohesive and effective operational advancements
- Ensuring clear communication of timelines, roadmaps, and updates across teams
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to coordinate multiple teams and projects effectively.
📋 Key Responsibilities
✅ Intake and drive ongoing digital marketing projects and services to enhance speed to market and effectiveness of customer engagement, experience, and acquisition related efforts.
✅ Facilitate digital marketing and engagement platform maturity, including social media, marketing automation, lead capture, and digital experience platforms.
✅ Coordinate cross-functional teams to ensure cohesive and effective operational advancements.
✅ Ensure clear communication of timelines, roadmaps, and updates across teams.
✅ Develop and maintain standardized processes and documentation to ensure efficiency, scalability, and continuous improvement.
✅ Ensure compliance with industry standards and best practices in mar-tech.
✅ Coordinate agency support relationships related to digital marketing technology and services.
✅ Monitor and analyze operational metrics, providing insights and recommendations for continuous process and capability improvement.
ASSUMPTION: The role involves a mix of strategic planning, project management, and operational tasks to ensure the smooth execution of digital marketing projects and services.
🎯 Required Qualifications
Education: Bachelor's Degree preferred in Marketing, Business, or similar concentration.
Experience: 4+ years of experience in Digital Marketing, Marketing Operations, Business Analyst, Project Management, or a similar role.
Required Skills:
- Proven experience in digital marketing, project management, or related fields
- Strong communication and coordination skills
- Ability to manage multiple projects and deadlines
- Familiarity with digital marketing platforms and technologies
- Understanding of marketing best practices and industry standards
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of agile project management methodologies
- Familiarity with data analysis and reporting
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and skills may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Estimated based on industry standards for a mid-level marketing role in Omaha, Nebraska)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible scheduling options not specified
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Farm Credit Services of America operates within the financial services industry, focusing on agricultural credit and financial needs.
Company Size: Mid-size (1,001-5,000 employees) with a decentralized structure across multiple states.
Founded: 1916, as part of the Farm Credit System, a nationwide agricultural network.
Company Description:
- Provides credit and affiliated services to farmers and ranchers in Iowa, Nebraska, South Dakota, and Wyoming
- Emphasizes customer-centric approach, upgrading technologies, and employing specialists to meet customer needs
- Offers a variety of full-time and part-time employment opportunities with a comprehensive benefits program
Company Specialties:
- Farm Credit
- Farm Finance
- Crop insurance
- Technology
- Mortgages
- Agriculture
- Innovation
- Lending
- Credit and banking
Company Website: https://www.fcsamerica.com/
ASSUMPTION: Farm Credit Services of America is a well-established organization with a strong focus on customer service and employee development.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department or related fields.
Reporting Structure: This role may report directly to the Marketing Director or a similar position, depending on the organizational structure.
Work Arrangement: On-site, with potential for hybrid or remote work arrangements not specified in the job description.
Growth Opportunities:
- Advancement to a senior marketing role or management position
- Expansion into related fields, such as business development or strategic planning
- Potential to work on high-impact projects and initiatives, driving digital marketing maturity and customer engagement
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and related fields.
🌍 Location & Work Environment
Office Type: Corporate office environment with multiple locations across the United States.
Office Location(s): 5015 S 118th St, Omaha, Nebraska, US (Primary location)
Geographic Context:
- Omaha, Nebraska, is a midwestern city with a population of approximately 465,000 people
- The city offers a mix of urban and suburban living, with a variety of neighborhoods, parks, and cultural attractions
- Omaha has a humid continental climate, with hot summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with flexible scheduling options not specified
ASSUMPTION: The work environment is corporate, with a focus on collaboration, communication, and project management.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Digital marketing expertise and project management skills
- Communication and coordination abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in digital marketing, project management, and cross-functional team coordination
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your project management and digital marketing achievements to discuss during the interview
ATS Keywords: Digital Marketing, Project Management, Marketing Operations, Cross-Functional Teams, Customer Engagement, Marketing Automation, Lead Capture, Digital Experience Platforms, Mar-Tech Compliance, Operational Metrics, Agency Coordination
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management software (e.g., Asana, Trello, Jira)
- Digital marketing platforms (e.g., Google Analytics, social media management tools)
- Data analysis and reporting tools (e.g., Excel, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Integrity
- Customer-centric approach
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Focused on project management and execution
- Adaptable and responsive to changing priorities and deadlines
Self-Assessment Questions:
- How do you ensure clear and effective communication with cross-functional teams?
- Can you provide an example of a time when you drove digital marketing platform maturity or improved customer engagement?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Farm Credit Services of America values candidates who demonstrate strong communication, collaboration, and project management skills, as well as a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Coordinating cross-functional teams with varying priorities and workloads
- Ensuring compliance with industry standards and best practices in mar-tech
- Adapting to changes in priorities, technologies, or market conditions
ASSUMPTION: The role may present challenges related to project management, cross-functional team coordination, and staying up-to-date with industry best practices and technologies.
📈 Similar Roles Comparison
- This role differs from related positions, such as Digital Marketing Manager or Marketing Operations Specialist, in its focus on project management, cross-functional team coordination, and digital marketing platform maturity
- Industry-specific context: The agricultural industry has unique marketing challenges and opportunities, requiring a strong understanding of customer needs and market trends
- Career path comparison: This role may serve as a stepping stone to senior marketing roles, management positions, or related fields within the organization
ASSUMPTION: This role offers a unique blend of project management, cross-functional team coordination, and digital marketing expertise, setting it apart from related positions.
📝 Sample Projects
- Implementing and managing a marketing automation platform to improve customer engagement and lead capture
- Coordinating a cross-functional team to develop and execute a digital marketing campaign for a new product launch
- Analyzing operational metrics to identify areas for improvement and driving process enhancements
ASSUMPTION: Sample projects may involve a mix of strategic planning, project management, and operational tasks to drive digital marketing maturity and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall marketing strategy and business objectives?
- What are the most significant challenges facing the digital marketing team currently, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, team dynamics, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, project management, and cross-functional team coordination
- Prepare examples of your project management and digital marketing achievements to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
