Digital Marketing & Public Relations Manager

📌 Core Information

🔹 Job Title: Digital Marketing & Public Relations Manager

🔹 Company: Eberly & Collard Public Relations

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Managing client accounts and ensuring satisfaction
• Directing digital marketing efforts, including SEO, social media, and content creation
• Supervising junior team members and providing guidance
• Collaborating with colleagues and clients to plan and execute campaigns
• Building and maintaining media relationships

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to multitask and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Managing client accounts to ensure satisfaction and compliance with integrated marketing campaigns and program plans

✅ Directing and enhancing social/digital media and digital marketing campaigns and content for the firm and assigned clients

✅ Developing/implementing strategic public relations, media relations, advertising and digital marketing plans, campaigns and media pitches

✅ Conducting market/media research and applying findings to documentation, projects and campaigns to enhance clients’ digital footprints, brand reputations and publicity results

✅ Writing, developing and proofing high-quality deliverables including written content, editorials, feature stories, press releases, media materials, byline articles, thought-leadership content, social media content, blogs, ad copy, brochure copy, and client reports/correspondence

✅ Building and maintaining media relationships and a network of beneficial editors, reporters, journalists, broadcasters, podcasters, and other on-air programming managers/production contacts, including email, phone and in-person engagements

✅ Leading Social Media Influencers programs, including all facets of program management, influencer acquisitions/oversight, guiding team members, overseeing analytics and reporting to include realization of objectives and results

✅ Creating meaningful blog posts, article series, podcasts series, web content, and e-news about/for the agency and its clients across the earned, owned and paid spectrum

✅ Planning with both senior and junior team members for agency and clients in terms of project and campaign status/activity reports, virtual and in-person meetings/agendas/minutes, media coverage analysis, traditional and social media analytics, SWOT analysis, completive intelligence, etc.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: 4-year BA or BS degree in Public Relations, Marketing, Digital Marketing, Communications, or extremely similar degree

Experience: 2-to 4-year minimum post-college work experience in a public relations, digital marketing or similar type agency

Required Skills:

• Proven experience in digital marketing and public relations
• Excellent written and verbal communication skills
• Strong project management skills
• Ability to multitask and manage multiple projects simultaneously
• Proficiency in WordPress, HubSpot CRM, Meltwater, and other marketing-related SaaS products
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience with SEMrush and Google Ads
• Fluency in a second language
• Experience in event planning and management

ASSUMPTION: Candidates with experience in agency settings and familiarity with client account management will be prioritized.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Generous PTO and paid holidays
• Health, dental, and vision insurance
• Retirement plan
• Bonus “Employee Incentive” program
• Gym membership
• Professional development and mentorship programs

Working Hours: Full-time (40 hours per week) with flexible remote work options after key performance metrics are met

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Eberly & Collard Public Relations specializes in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, social media, influencer marketing, and advertising. They primarily serve clients in the architecture, engineering, and construction industries.

Company Size: Small (2-10 employees) - Applicants can expect a close-knit team environment with opportunities for growth and direct impact on the company's success.

Founded: 2002 - Eberly & Collard Public Relations has over two decades of experience in the industry, providing applicants with a stable and established work environment.

Company Description:

• Eberly & Collard Public Relations is a national firm with offices in Atlanta and New York City
• The company focuses on cultivating business relationships and growing clients' brands through strategic messaging and exposure
• They specialize in working with clients in the architecture, engineering, and construction industries

Company Specialties:

• Public Relations
• Integrated Marketing
• Branding
• Advertising
• Digital Marketing
• Media Relations
• Search Engine Optimization
• Content Marketing
• Website Development
• Event Management
• Social Media
• Email Campaigns
• Demand Generation
• CRM Management
• Press Tours
• Press Conferences
• Press Kits
• Employee Communications
• Investor Relations
• Consumer Product Marketing
• Professional Services Marketing
• Search Engine Marketing
• Blog Management
• Strategic Planning
• International Marketing
• National Marketing
• Regional Marketing
• Brand Launches and Exposure

Company Website: http://www.ecpr.com

ASSUMPTION: Eberly & Collard Public Relations' focus on the architecture, engineering, and construction industries may require applicants to have some familiarity with these sectors.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and career advancement within the company.

Reporting Structure: The Digital Marketing & Public Relations Manager will report directly to the agency owners and work closely with senior and junior team members.

Work Arrangement: Hybrid - Applicants can expect to work from the office for 3 days per week and remotely for the remaining 2 days.

Growth Opportunities:

• Promotions take place approximately 2 times per year on average
• Summer Fridays program allows for flexible scheduling during the summer months
• Professional development and mentorship programs are available to support career growth

ASSUMPTION: Applicants should be prepared to take on additional responsibilities and demonstrate initiative to maximize growth opportunities.

🌍 Location & Work Environment

Office Type: Midtown Atlanta - The office is located in the heart of Atlanta's business district, offering easy access to public transportation and nearby amenities.

Office Location(s): 1355 Peachtree St NE, Suite 1260, Atlanta, Georgia 30309-3273, US

Geographic Context:

• Atlanta is a major metropolitan area with a diverse economy and a thriving job market
• The cost of living in Atlanta is relatively affordable compared to other major cities in the United States
• The city offers a wide range of cultural attractions, entertainment options, and outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week) with flexible remote work options after key performance metrics are met

ASSUMPTION: Applicants should be prepared to work in a fast-paced, dynamic environment and manage their time effectively to balance both office and remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-person or virtual interview with the agency owners
• Final interview with the entire team
• Background check and reference check

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and concisely
• Problem-solving skills and ability to think critically and strategically
• Project management skills and ability to multitask and manage multiple projects simultaneously
• Technical skills and proficiency in relevant software and tools
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the company and the industry by conducting thorough research and incorporating your findings into your application materials
• Prepare examples of your work, such as marketing campaigns, press releases, or social media content, to showcase your skills and experience
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

ATS Keywords: Digital Marketing, Public Relations, SEO, Social Media, Content Creation, Client Account Management, Media Relations, Advertising, Project Management, Market Research, Team Leadership, Email Marketing, Influencer Marketing, Communication Skills, Networking, Analytical Skills, WordPress, HubSpot CRM, Meltwater, SEMrush, Google Ads

ASSUMPTION: Applicants should focus on incorporating relevant keywords from the job description into their application materials to increase their chances of being selected for an interview.

🛠️ Tools & Technologies

• WordPress
• HubSpot CRM
• Meltwater
• SEMrush
• Google Ads
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: Applicants should be prepared to demonstrate proficiency in the listed tools and technologies and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity and honesty in all interactions
• Collaboration and teamwork
• Creativity and innovation in problem-solving
• Accountability and commitment to excellence
• Continuous learning and professional development

Work Style:

• Fast-paced and dynamic environment
• Close-knit team with opportunities for growth and mentorship
• Focus on strategic brand messaging and client relationship building
• Strong emphasis on communication, collaboration, and project management skills
• Flexible remote work options after key performance metrics are met

Self-Assessment Questions:

• Do you have experience working in a fast-paced agency environment, and how have you adapted to the demands of this setting?
• How do you approach building and maintaining relationships with media contacts, and can you provide an example of a successful media outreach campaign you have led?
• Can you describe a time when you had to manage multiple projects simultaneously, and how did you prioritize your tasks and ensure successful completion?

ASSUMPTION: Applicants should carefully consider their fit with the company's values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing multiple client accounts and projects simultaneously may require strong organizational skills and time management
• Working in a fast-paced agency environment may be challenging for those who prefer a more structured or slower-paced work environment
• Applicants may need to adapt to the company's unique culture and work style, which may differ from other agencies or organizations
• Atlanta's competitive job market may present challenges for those new to the area or seeking to advance their careers

ASSUMPTION: Applicants should carefully consider the potential challenges associated with this role and be prepared to address them during the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on both digital marketing and public relations, requiring a strong background in both disciplines
• Compared to other marketing or communications roles, this position offers a broader range of responsibilities and opportunities for growth
• Career paths in this role may lead to senior management or specialized expertise in digital marketing, public relations, or both

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other career opportunities.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, social media, email marketing, and content marketing components
• Managing a team to create and distribute a press kit for a major client event, including coordinating with designers, printers, and shipping providers
• Conducting market research and analyzing data to inform strategic decision-making for a client's brand repositioning campaign

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company or industry, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure success for this role, and what metrics will be used to evaluate my performance?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work, such as marketing campaigns, press releases, or social media content, to showcase your skills and experience
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If selected for the final interview, be prepared to present your ideas for growing the company's digital presence and enhancing its client relationships

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.