Digital Marketing (Remote)

📌 Core Information 🔹 Job Title: Digital Marketing (Remote) 🔹 Company: Elastik Teams India Private Limited 🔹 Location: Pune, Maharashtra, India 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: June 19, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote (100% remote) --- 🚀 Job Overview Key aspects of this role include: - Driving qualified B2B leads through targeted email marketing campaigns and LinkedIn outreach. - Creating compelling email content and sequences that align with brand voice and generate interest. - Using tools such as HubSpot and reply.io to automate and track campaign performance. - Collaborating with sales and leadership teams to align marketing efforts with business objectives. - Managing contact databases and ensuring CRM hygiene for accurate tracking and reporting. Assumptions: - This role requires a strong understanding of B2B marketing principles and experience with email marketing and LinkedIn outreach. - The ideal candidate will have experience with marketing automation tools like HubSpot and reply.io. --- 📋 Key Responsibilities ✅ 1. Drive qualified B2B leads through targeted email marketing campaigns and LinkedIn outreach. ✅ 2. Create compelling email content and sequences that align with brand voice and generate interest. ✅ 3. Use tools such as HubSpot and reply.io to automate and track campaign performance. ✅ 4. Research and segment target audiences to improve outreach quality and conversion. ✅ 5. Collaborate with sales and leadership teams to align marketing efforts with business objectives. ✅ 6. Optimize lead generation funnels and nurture campaigns using performance metrics and data. ✅ 7. Experiment with different subject lines, content strategies, and schedules to improve response rates. ✅ 8. Keep up to date with B2B marketing trends and tools to continuously refine campaigns. Assumptions: - The role requires strong communication skills and the ability to work independently with minimal supervision. - The ideal candidate will have experience in B2B marketing and a proven track record of driving leads through email marketing and LinkedIn outreach. --- 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Business, or a relevant field. Experience: - 2-5 years of experience in B2B marketing, with a focus on email marketing and lead generation. Required Skills: - Email marketing - LinkedIn marketing - B2B lead generation - Marketing automation (HubSpot, reply.io) - Email content creation - Campaign strategy and execution Preferred Skills: - Analytics - Social media marketing - Search engine marketing (SEM) - Search engine optimization (SEO) - Account-based marketing (ABM) Assumptions: - The ideal candidate will have a strong understanding of B2B marketing principles and experience with marketing automation tools. - Relevant certifications, such as Google Analytics or HubSpot Marketing Software, would be an asset. --- 💰 Compensation & Benefits Salary Range: ₹5,00,000 - ₹7,00,000 INR (Based on experience and industry standards for remote roles in India) Benefits: - Competitive health insurance and wellness benefits - Flexible work arrangements (100% remote) - Opportunities for professional growth and development - A dynamic and collaborative work environment Work Hours: Full-time (40 hours per week) Assumptions: - The salary range is estimated based on industry standards for remote roles in India, with a focus on B2B marketing experience. - Benefits may vary based on the candidate's location and the company's current benefits package. --- 📌 Applicant Insights Company Context Industry: IT Services and IT Consulting Company Size: 11-50 employees Founded: 2021 Headquarters: New Orleans, US Description: Elastik Teams believes that technology should be a force multiplier for all businesses, not just Tech firms. They offer IT expertise in full-stack development, UI development, and HubSpot-related services. Their team of highly skilled IT professionals ensures that Elastik Teams stays true to its commitments and offerings. Specialties: Full-Stack Development, UI Development, HubSpot Services Employees: 51 Slogan: Elastik Teams was founded in pursuit of a simple goal - make technology a superpower for every company. Website: Assumptions: - Elastik Teams' focus on making technology accessible to all businesses sets it apart in the IT services industry. - The company's remote-friendly culture and focus on professional development make it an attractive option for job seekers. --- Role Analysis Career Level: Mid-level to Senior Reporting Structure: This role may report directly to the Marketing Manager or another relevant senior leader within the organization. Work Arrangement: 100% remote, with flexible hours and the ability to work independently. Growth Opportunities: - Opportunities for career advancement within the marketing department. - Potential to take on more responsibilities as the company grows and expands its services. Assumptions: - The ideal candidate will be proactive, self-motivated, and able to work independently in a remote setting. - This role offers opportunities for career growth and development within the marketing department. --- 🌍 Location & Work Environment Office Type: Remote (100% remote) Office Location(s): Pune, Maharashtra, India Geographic Context: - Pune is the second-largest city in the state of Maharashtra, India, and is known for its educational institutions and IT industry. - The city offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities. Work Schedule: Flexible, with a focus on results and productivity rather than strict hours. Assumptions: - The ideal candidate will be comfortable working in a remote setting and have a stable, quiet workspace for video calls and virtual meetings. - Elastik Teams' remote-friendly culture and flexible work arrangements cater to a wide range of employee preferences. --- 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or a member of the HR team. 3. Technical assessment or case study, focusing on email marketing and campaign strategy. 4. Final round interview with the marketing manager or another senior leader within the organization. Key Assessment Areas: - Understanding of B2B marketing principles and email marketing best practices. - Ability to create compelling email content and sequences. - Experience with marketing automation tools like HubSpot and reply.io. - Problem-solving skills and the ability to optimize lead generation funnels. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills and experience with email marketing and lead generation. - Familiarize yourself with Elastik Teams' company culture and values, and be ready to discuss how your skills and experiences align with their mission and goals. ATS Keywords: Email Marketing, LinkedIn Marketing, B2B Lead Generation, Marketing Automation, HubSpot, reply.io, Email Content Creation, Campaign Strategy & Execution Assumptions: - The ideal candidate will have a strong understanding of B2B marketing principles and experience with email marketing and lead generation. - Elastik Teams' interview process is designed to assess the candidate's technical skills and cultural fit with the organization. --- 🛠️ Tools & Technologies - HubSpot - reply.io - Google Analytics - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Jira) Assumptions: - The ideal candidate will have experience with marketing automation tools like HubSpot and reply.io. - Familiarity with Google Analytics and Microsoft Office Suite is preferred. --- 👔 Cultural Fit Considerations Company Values: - Innovation - Customer-centricity - Collaboration - Continuous learning - Work-life balance Work Style: - Elastik Teams values a proactive, self-motivated work style, with a focus on results and productivity. - The ideal candidate will be comfortable working independently in a remote setting and collaborating with team members across different time zones. Self-Assessment Questions: 1. How do you stay organized and manage your time when working remotely? 2. Can you provide an example of a successful email marketing campaign you've managed, and what strategies did you use to optimize its performance? 3. How do you approach A/B testing and data-driven decision making in your marketing strategies? Assumptions: - The ideal candidate will be able to work independently and manage their time effectively in a remote setting. - Elastik Teams' company culture values proactivity, self-motivation, and a strong work ethic. --- ⚠️ Potential Challenges 1. Remote Work Challenges: Working remotely can present unique challenges, such as distractions at home, managing time zones, and maintaining work-life balance. The ideal candidate will be able to overcome these challenges and thrive in a remote work environment. 2. High Expectations: Elastik Teams has high expectations for their marketing team members, and the ideal candidate will be able to meet these expectations and deliver results. 3. Rapidly Evolving Industry: The B2B marketing landscape is constantly evolving, and the ideal candidate will be able to adapt to new trends and tools quickly. Assumptions: - The ideal candidate will be proactive, self-motivated, and able to work independently in a remote setting. - Elastik Teams' company culture values proactivity, self-motivation, and a strong work ethic. --- 📈 Similar Roles Comparison 1. Digital Marketing Specialist (Remote) - [Company X]: This role focuses more on social media marketing and SEO, while the Elastik Teams role emphasizes email marketing and LinkedIn outreach. Both roles require strong marketing skills and experience with relevant tools. 2. Senior B2B Marketing Manager - [Company Y]: This role is more senior-level and involves strategic planning and team management. The Elastik Teams role is more focused on tactical execution and campaign management. Both roles require strong B2B marketing experience and leadership skills. Assumptions: - The ideal candidate for the Elastik Teams role will have experience in B2B marketing, with a focus on email marketing and lead generation. - Elastik Teams' role is more tactical and focused on campaign management, while similar roles at other companies may be more strategic or involve team leadership. --- 📝 Sample Projects 1. Email Marketing Campaign for a SaaS Product: Develop and execute an email marketing campaign to promote a new SaaS product, including list segmentation, content creation, and A/B testing to optimize open rates and conversions. 2. LinkedIn Outreach for a B2B Event: Create and execute a targeted LinkedIn outreach campaign to promote a B2B industry event, focusing on key decision-makers and influencers within the target industry. 3. HubSpot Automation Workflow: Design and implement a HubSpot automation workflow to nurture leads and improve conversion rates, including personalized email content and automated follow-up sequences. Assumptions: - The ideal candidate will have experience with email marketing, LinkedIn outreach, and marketing automation tools like HubSpot and reply.io. - Elastik Teams' projects will focus on B2B marketing and driving leads through targeted email campaigns and LinkedIn outreach. --- ❓ Key Questions to Ask During Interview 1. Role-Specific Questions: How do you approach segmenting target audiences for email marketing campaigns? Can you describe a time when you had to optimize a low-performing email campaign? What steps did you take to improve its performance? How do you stay up-to-date with B2B marketing trends and tools? 2. Company-Specific Questions: How do you see Elastik Teams' role in the IT services industry, and how does this role contribute to the company's mission? What aspects of Elastik Teams' company culture appeal to you, and how do you think you would fit into the team dynamics? 3. Industry-Specific Questions: How do you approach B2B marketing in the context of the current economic climate and its impact on target industries? What strategies do you use to maintain engagement and relevance in your marketing campaigns over time? Assumptions: - The ideal candidate will have a strong understanding of B2B marketing principles and experience with email marketing and lead generation. - Elastik Teams' interview process is designed to assess the candidate's technical skills and cultural fit with the organization. --- 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [provided link](https://elastikteams.freshteam.com/jobs/Mx3BM2o-94I-/digital-marketing-remote). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for a phone or video screening with the hiring manager or a member of the HR team. 4. Complete a technical assessment or case study, focusing on email marketing and campaign strategy. 5. Participate in a final round interview with the marketing manager or another senior leader within the organization. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.