Digital Marketing Senior Executive

📌 Core Information

🔹 Job Title: Digital Marketing Senior Executive

🔹 Company: Hyde Park Developments

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing unique digital marketing campaigns for Hyde Park Developments.
• Creating innovative digital marketing tactics to enhance brand presence and exposure.
• Identifying opportunities to integrate new technologies and digital products into campaigns.
• Collaborating with internal stakeholders to develop and implement digital content strategies.
• Managing relationships with external vendors and agencies to ensure timely delivery and quality execution of digital marketing initiatives.
• Developing and executing influencer marketing campaigns to drive brand awareness and engagement.

ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to successfully manage multiple digital marketing campaigns and initiatives.

📋 Key Responsibilities

✅ Develop and execute unique digital marketing campaigns for Hyde Park Developments.

✅ Construct new digital marketing tactics that elevate Hyde Park Developments brand presence and exposure.

✅ Identify opportunities and innovative ideas for applying new technologies, digital products, and services to digital and social campaigns.

✅ Work closely with internal stakeholders to develop and implement digital content strategies.

✅ Manage relationships with external vendors, agencies, and partners to ensure the timely delivery and quality execution of our digital marketing initiatives.

✅ Collaborate with agencies to identify digital marketing opportunities that align with Hyde Park Developments brand values and target audience.

✅ Develop and execute influencer marketing campaigns that effectively leverage the influence of these individuals to enhance brand awareness and drive engagement.

ASSUMPTION: This role requires a proactive approach to staying updated with the latest digital marketing trends and tools to continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field.

Experience: Minimum 5 years of proven experience in Digital marketing, with a strong focus on Real Estate.

Required Skills:

• Proven expertise in developing and implementing digital marketing strategies.
• Excellent knowledge of digital marketing channels, tools, strategies, and platforms.
• Proven ability to deliver measurable results and achieve targets.
• Ability to manage and prioritize multiple projects simultaneously.
• Strong analytical skills and data-driven mindset.
• Excellent communication and stakeholder management skills.
• Fluency in English.

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of real estate marketing trends and best practices.
• Familiarity with CRM systems (e.g., Salesforce, Zoho CRM).

ASSUMPTION: Candidates with a strong background in real estate marketing and a proven track record of driving results through digital channels are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Digital Marketing Senior Executive role in Egypt range from EGP 30,000 to EGP 50,000 per month, based on experience and qualifications. This estimate is based on market research and may vary depending on the final assessment of the candidate's skills and experience.

Benefits:

• Health insurance.
• Retirement plan.
• Performance-based bonuses.
• Opportunities for professional development and training.

Working Hours: Full-time position with standard office hours (9:00 AM to 5:00 PM, Sunday to Thursday). Occasional flexibility may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may be subject to change based on the final assessment of the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hyde Park Developments operates in the real estate industry, focusing on residential, leisure, and commercial development. The real estate market in Egypt is competitive and dynamic, with a strong emphasis on digital marketing to reach target audiences and drive sales.

Company Size: Hyde Park Developments has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Established in 2011, Hyde Park Developments has a decade of experience in the real estate market, with a strong track record of delivering high-quality projects.

Company Description:

• Hyde Park Developments is a leading private residential, leisure, and commercial developer in Egypt.
• The company is committed to creating exceptional living spaces and vibrant communities through its projects.
• Hyde Park Developments is known for its flagship project, Hyde Park New Cairo, which spans 6 million square meters and offers various facilities, including Cairo's largest park.

Company Specialties:

• Residential development.
• Leisure and commercial development.
• Real estate marketing and sales.

Company Website: https://www.hydeparkdevelopments.com/

ASSUMPTION: Hyde Park Developments' focus on creating vibrant communities and exceptional living spaces drives its commitment to effective digital marketing strategies to reach potential homeowners and investors.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring strategic thinking, leadership, and expertise in digital marketing to drive results and manage multiple campaigns simultaneously.

Reporting Structure: The Digital Marketing Senior Executive will report directly to the Marketing Director and may oversee junior marketing team members or external agency relationships.

Work Arrangement: This role is on-site, with a requirement to work from the Hyde Park Developments office in Cairo, Egypt. Occasional remote work may be possible, depending on project needs and management approval.

Growth Opportunities:

• Advancement to a Marketing Director or similar leadership role within the company.
• Expansion of responsibilities to include additional marketing channels or geographic regions.
• Professional development opportunities, such as training or certifications, to enhance digital marketing skills.

ASSUMPTION: Success in this role may lead to increased responsibilities, leadership opportunities, or expanded geographic focus within the company's marketing department.

🌍 Location & Work Environment

Office Type: Hyde Park Developments' office is located in New Cairo, a modern and upscale suburb of Cairo, Egypt.

Office Location(s): Plot 67, Street 90-Sector 1, 5th floor, New Cairo Landmark - HSBC Bank, Cairo, Egypt.

Geographic Context:

• Cairo is Egypt's capital and largest city, with a population of over 20 million people.
• New Cairo is a planned urban area with a mix of residential, commercial, and retail developments.
• The office is conveniently located near major highways and public transportation options.

Work Schedule: The work schedule is typically Sunday to Thursday, from 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional flexibility may be required to meet project deadlines or attend events.

ASSUMPTION: The work environment at Hyde Park Developments is likely to be dynamic, collaborative, and focused on delivering high-quality projects and marketing campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video call interview with the HR department to discuss qualifications and experience.
• In-person or video call interview with the Marketing Director or other senior team members to assess cultural fit and technical skills.
• Final interview or assessment, which may include a case study or presentation to evaluate problem-solving and communication skills.

Key Assessment Areas:

• Digital marketing expertise and strategic thinking.
• Project management and organizational skills.
• Communication and stakeholder management abilities.
• Cultural fit and alignment with Hyde Park Developments' values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in real estate marketing and digital marketing campaigns.
• Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on results and metrics.
• Research Hyde Park Developments' projects and marketing efforts to demonstrate your understanding of the company and its target audience.

ATS Keywords: Digital Marketing, Campaign Development, Content Strategy, Vendor Management, Influencer Marketing, Brand Awareness, Lead Generation, Social Media, Digital Strategy, Project Management, Stakeholder Collaboration, Digital Tools, Marketing Analytics, Innovation, Technology Integration, Real Estate Marketing.

ASSUMPTION: Hyde Park Developments uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo).
• CRM systems (e.g., Salesforce, Zoho CRM).
• Social media management platforms (e.g., Hootsuite, Buffer).
• Analytics tools (e.g., Google Analytics, Adobe Analytics).
• Project management software (e.g., Asana, Trello).

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role, as they enable effective campaign management, data analysis, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Hyde Park Developments values honesty, transparency, and ethical decision-making in all aspects of its business.
• Excellence: The company strives for high-quality results and continuous improvement in its projects and marketing efforts.
• Collaboration: Hyde Park Developments fosters a collaborative work environment, encouraging teamwork and open communication.

Work Style:

• Proactive and results-driven: Candidates should be self-motivated and focused on delivering measurable results.
• Adaptable and innovative: The ideal candidate should be comfortable working in a dynamic environment and open to new ideas and technologies.
• Strong communicator: Excellent written and verbal communication skills are essential for effective collaboration with internal and external stakeholders.

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital marketing campaigns in the real estate industry?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you share Hyde Park Developments' commitment to integrity, excellence, and collaboration in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with Hyde Park Developments' values and work style are more likely to succeed in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong project management skills and attention to detail.
• Keeping up with the latest digital marketing trends and tools, which may require continuous learning and adaptation.
• Collaborating with external vendors and agencies, which may involve coordinating multiple stakeholders and managing expectations.
• Working in a competitive real estate market, requiring a proactive approach to identifying opportunities and driving results.

ASSUMPTION: Success in this role requires a proactive, adaptable, and results-driven approach to digital marketing, as well as strong project management and stakeholder collaboration skills.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the real estate industry, this position has a stronger focus on campaign development and execution, with less emphasis on day-to-day social media management or content creation.
• Hyde Park Developments' focus on creating vibrant communities and exceptional living spaces sets it apart from other real estate developers, requiring a unique approach to digital marketing that emphasizes brand awareness and engagement.
• This role offers opportunities for career growth and leadership within the company's marketing department, with the potential to advance to a Marketing Director or similar position.

ASSUMPTION: Candidates who understand the unique aspects of Hyde Park Developments' business model and target audience are more likely to succeed in this role and contribute to the company's ongoing success.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to launch a new residential development in Cairo, focusing on generating leads and driving sales.
• Collaborating with an external agency to create and implement an influencer marketing strategy that enhances Hyde Park Developments' brand awareness and engagement on social media platforms.
• Managing a team of junior marketing professionals to create and execute a comprehensive digital content strategy for Hyde Park New Cairo, including blog posts, social media content, and email marketing campaigns.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Digital Marketing Senior Executive may be involved in, demonstrating the diverse and dynamic nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days?
• How does Hyde Park Developments support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the real estate market in Egypt, and how does Hyde Park Developments differentiate itself from competitors?
• How does Hyde Park Developments measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into Hyde Park Developments' marketing strategy and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided.
• Tailor your resume and cover letter to highlight your relevant experience in real estate marketing and digital marketing campaigns.
• Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on results and metrics.
• Research Hyde Park Developments' projects and marketing efforts to demonstrate your understanding of the company and its target audience.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.