📌 Core Information
🔹 Job Title: Digital Marketing Senior Specialist
🔹 Company: Precision Medicine Group
🔹 Location: Remote, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing campaigns
- Collaborating with cross-functional teams to drive lead generation and capture qualified leads
- Optimizing digital assets and marketing analytics to improve ROI
- Managing marketing automation tools and CRM health
- Supporting account-based marketing (ABM) initiatives
ASSUMPTION: This role requires a strategic mindset with a blend of analytical and creative skills to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Building and executing integrated digital marketing campaigns using content marketing, email marketing, and digital marketing channels
✅ Collaborating with marketing and sales teams to develop campaigns and optimize digital assets for engagement
✅ Delivering marketing analytics to optimize campaign performance and demonstrate ROI
✅ Supporting the implementation of account-based marketing (ABM) initiatives
✅ Managing marketing automation tools and CRM health
✅ Overseeing the library of templates for email marketing, landing pages, forms, and other assets
✅ Implementing robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: A minimum of 5 years of digital marketing experience, with at least 2 years in biotech/life sciences preferred
Required Skills:
- Proven leadership skills and ability to manage large complex projects
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting
- Proficient CRM user (Salesforce and Hubspot)
- Solid understanding of sales funnels, lead scoring, and account-based marketing strategies
- Proficient in Microsoft Office365 (Word, Excel, Powerpoint) and Google Docs/Slides
- Strong verbal, written, and knowledge management/file organization skills
Preferred Skills:
- Prior experience in B2B, SaaS, Pharmaceutical, Bioscience, or Life Sciences industry
ASSUMPTION: Candidates with a strong background in digital marketing and relevant industry experience are preferred.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level digital marketing role in Poland)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off policy
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Precision Medicine Group operates in the pharmaceutical manufacturing industry, focusing on precision medicine CRO services.
Company Size: Precision Medicine Group has 1,001-5,000 employees, providing a large and established work environment.
Founded: The company was founded in 2012 and is headquartered in Bethesda, Maryland, USA.
Company Description:
- Precision Medicine Group offers a uniquely integrated offering that enables the science of precision medicine
- The company combines novel clinical trial designs, industry-leading operational and medical authorities, advanced biomarker and data analytics solutions, and a passion for rare diseases and oncology
- Precision Medicine Group promotes a supportive and collaborative environment with a focus on work-life balance and team development
Company Specialties:
- Precision medicine CRO services
- Clinical trial designs
- Biomarker and data analytics solutions
- Rare diseases and oncology research
Company Website: Precision Medicine Group
ASSUMPTION: Precision Medicine Group's focus on precision medicine and commitment to employee development make it an attractive employer in the pharmaceutical manufacturing industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or Director of Marketing
Work Arrangement: Remote (100%) with flexible hours
Growth Opportunities:
- Potential career progression into management or senior specialist roles within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
- Chance to collaborate with cross-functional teams and develop skills in project management, stakeholder communication, and strategic planning
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Remote (100%) with no physical office location required
Office Location(s): N/A (Remote work)
Geographic Context:
- Poland has a strong tech industry and offers competitive salaries and benefits
- The cost of living in Poland is generally lower than in Western European countries
- Poland has a well-established higher education system, with many universities offering programs in English
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: Working remotely in Poland offers a unique blend of professional opportunities, cost of living advantages, and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager or marketing team
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research Precision Medicine Group's company culture and be ready to discuss how your values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and company growth plans
ATS Keywords: Digital Marketing, Senior Specialist, Content Marketing, Email Marketing, Lead Generation, Account-Based Marketing, SEO, SEM, PPC, Marketing Automation, CRM, B2B Marketing, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and preparing thoroughly for interviews will be crucial for success.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation Platform)
- Salesforce (CRM)
- Google Analytics
- SEMrush
- RollWorks/Demandbase (ABM Platforms)
- LinkedIn Sales Navigator
- Microsoft Office365 (Word, Excel, Powerpoint)
- Google Docs/Slides
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Expertise
- Integrity
- Patient-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
- Results-focused and accountable
Self-Assessment Questions:
- How do my personal values align with Precision Medicine Group's company values?
- Am I comfortable working in a dynamic, fast-paced environment with tight deadlines?
- Do I thrive in a collaborative, team-oriented work culture?
- Am I comfortable using data and analytics to inform my marketing strategies and tactics?
- Do I have a proven track record of driving results and achieving KPIs in digital marketing campaigns?
ASSUMPTION: Candidates who are strategic, data-driven, and comfortable working in a dynamic, collaborative environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest digital marketing trends and tools
- Collaborating effectively with cross-functional teams and stakeholders
- Working remotely and maintaining productivity in a home office environment
- Balancing work-life integration in a flexible, remote work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, self-discipline, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Marketing Manager with a focus on digital channels and lead generation
- Unlike other roles in the pharmaceutical manufacturing industry, this position emphasizes precision medicine and account-based marketing
- Career progression in this role could lead to senior marketing management or specialist roles within the marketing department
ASSUMPTION: This role offers a unique blend of strategic and tactical digital marketing experience within the precision medicine CRO industry.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive awareness and lead generation for a new precision medicine therapy
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates for a targeted list of healthcare professionals
- Managing a team of marketing specialists to execute a large-scale account-based marketing (ABM) campaign for a key client in the oncology space
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to manage teams and collaborate with cross-functional stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and roadmap for the company?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for professional development and growth within the marketing department?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you assess the fit between your career goals and the company's growth plans.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Research Precision Medicine Group's company culture and be ready to discuss how your values align with theirs
- Prepare questions to ask the interviewer about the role, team dynamics, and company growth plans
- Follow up with the hiring manager or HR department within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
