📌 Core Information
🔹 Job Title: Digital Marketing Senior Specialist
🔹 Company: Precision for Medicine
🔹 Location: Remote, Poland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital marketing campaigns to drive awareness and generate qualified leads
- Collaborating with cross-functional teams to define requirements and project timelines
- Optimizing digital assets for engagement and demonstrating ROI across channels
- Managing multiple projects simultaneously and meeting deadlines
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Building and implementing digital marketing strategies to drive demand generation and capture qualified leads
✅ Partnering with marketing and sales teams to develop integrated campaigns and deliver programs that drive high-quality MQLs and SQLs
✅ Planning and executing multi-channel campaigns across paid search, social media, content marketing, and emails using marketing automation tools
✅ Collaborating with design and content teams to develop digital assets and adapt messaging to different formats
✅ Overseeing the library of templates for email marketing, landing pages, forms, and other assets, ensuring best practices and mobile responsiveness
✅ Delivering marketing analytics to optimize campaign performance and demonstrate ROI
✅ Supporting the implementation of account-based marketing initiatives
✅ Optimizing CRM and tech stack health and working with IT to resolve any glitches or make upgrades
✅ Implementing robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: A minimum of 5 years of digital marketing experience, with at least 2 years in biotech/life sciences preferred
Required Skills:
- Proven leadership skills and ability to manage large complex projects or functional areas
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Proficient in digital marketing, including SEO/SEM, PPC, ABM, lead scoring, nurturing programs, list management, segmentation, and persona targeting
- Proficient CRM user (Salesforce and Hubspot)
- Solid understanding of sales funnels, lead scoring, and account-based marketing strategies
- Planning and executional skills - planning, segmentation, campaign setup, QA, A/B testing, reporting
- Ability to build reports in a clear and concise manner
- Strong verbal, written, knowledge management/file organization, and project management skills
- Self-motivated with a drive for continuous learning and improvement
- Ability to collaborate cross-functionally and work in a fast-paced environment
- Strong ability to develop a clear point of view supported by data and analysis and is able to sell ideas to others
- Communicates effectively with executive management and stakeholders
Preferred Skills:
- Prior experience in B2B, SaaS, Pharmaceutical, Bioscience or Life Sciences industry
ASSUMPTION: Candidates should have a strong foundation in various digital marketing disciplines and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a mid-senior level digital marketing role in Poland)
Benefits:
- Health insurance and retirement plans
- Flexible working hours and remote work options
- Employee development opportunities and training
- Company-sponsored events and team-building activities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level digital marketing role in Poland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Precision for Medicine is a precision medicine Contract Research Organization (CRO) that combines novel clinical trial designs, operational and medical expertise, advanced biomarker and data analytics solutions, and a passion for rare diseases and oncology.
Company Size: Precision for Medicine is a mid-sized company with approximately 227 employees, providing a supportive and collaborative environment that promotes work-life balance and encourages team development.
Founded: Precision for Medicine was founded in 2011 and has since grown to serve clients researching groundbreaking cancer therapies.
Company Description:
- Precision for Medicine offers a uniquely integrated offering that enables the science of precision medicine
- The company combines novel clinical trial designs, industry-leading operational and medical expertise, advanced biomarker and data analytics solutions, and an unequivocal real passion for rare diseases and oncology
- Precision for Medicine strives to ensure employees feel appreciated for their contributions and provides a supportive and collaborative environment
Company Specialties:
- Clinical trial design and execution
- Operational and medical expertise
- Biomarker and data analytics solutions
- Rare diseases and oncology research
Company Website: Precision Medicine Group
ASSUMPTION: Precision for Medicine's unique offering and commitment to rare diseases and oncology make it an attractive employer for candidates passionate about making a difference in patients' lives.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates closely with marketing and sales teams
Work Arrangement: Remote (100%) with flexible hours and the option to work from the company's offices in Poland or the United States
Growth Opportunities:
- Potential career progression into a marketing management role or other senior marketing positions
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the marketing department or gain exposure to other areas of the business.
🌍 Location & Work Environment
Office Type: Precision for Medicine has offices in Poland and the United States, with a remote-friendly work culture
Office Location(s): Precision for Medicine's offices are located in Warsaw, Poland, and Shelton, Connecticut, USA
Geographic Context:
- Poland is a Central European country with a strong economy and a growing tech industry
- Warsaw, the capital and largest city, is a major hub for tech, finance, and business services
- The cost of living in Poland is generally lower than in Western European countries, with affordable housing and lower taxes
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely or from the company's offices
ASSUMPTION: Precision for Medicine's remote-friendly work culture and flexible hours make it an attractive employer for candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and other team members
- Final decision and offer
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Ability to work collaboratively and manage cross-functional teams
- Strategic thinking and problem-solving skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience
- Prepare a portfolio or examples of your previous digital marketing campaigns and their results
- Research Precision for Medicine and be prepared to discuss how your skills and experience align with the company's mission and values
- Practice common digital marketing interview questions and brush up on your technical skills
ATS Keywords: Digital Marketing, Senior Specialist, Content Marketing, Email Marketing, Lead Generation, Account-Based Marketing, SEO, SEM, PPC, Marketing Automation, CRM, Project Management, Marketing Strategy
ASSUMPTION: Precision for Medicine uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- SEMrush
- RollWorks
- Demandbase
- LinkedIn Sales Navigator
- Microsoft Office 365
- Google Docs and Google Slides
- CRM and productivity software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for rare diseases and oncology, and a commitment to making a difference in patients' lives?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture and enjoy working with cross-functional teams?
- Are you results-driven and data-informed, with a strong focus on continuous learning and improvement?
ASSUMPTION: Precision for Medicine values candidates who align with their patient-focused, innovative, collaborative, accountable, and passionate work culture.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
- Keeping up with the latest digital marketing trends and tools
- Collaborating effectively with cross-functional teams and managing stakeholder expectations
- Working remotely and maintaining a healthy work-life balance
- Adapting to changes in the company's priorities and marketing strategies
ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on account-based marketing (ABM) and lead generation
- Precision for Medicine's focus on rare diseases and oncology sets it apart from other CROs, offering unique opportunities for candidates passionate about making a difference in patients' lives
- As a mid-sized company, Precision for Medicine offers a more intimate work environment and closer collaboration with leadership compared to larger enterprises
ASSUMPTION: Candidates should consider their interest in ABM, the company's focus on rare diseases and oncology, and the benefits of working for a mid-sized company when evaluating this role.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive awareness and generate qualified leads for a new oncology therapy
- Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns for key accounts
- Optimizing the company's website and digital assets for improved user experience and engagement
- Conducting a comprehensive audit of the company's marketing automation tools and implementing improvements to optimize campaign performance
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Marketing Senior Specialist role at Precision for Medicine.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with the sales team to drive revenue growth?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company's culture, and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, and explain how you can contribute to Precision for Medicine's mission and values
- Prepare a portfolio or examples of your previous digital marketing campaigns and their results
- Research Precision for Medicine and be prepared to discuss how your skills and experience align with the company's marketing strategy
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
