📌 Core Information
🔹 Job Title: Digital Marketing Senior Specialist, Retail Media
🔹 Company: Skai
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Providing world-class services and strategic consultation to Skai clients
- Overseeing execution and optimization of Retail Media Advertising campaigns
- Ensuring high growth for industry-leading clients
- Collaborating with global teams both locally and virtually
ASSUMPTION: This role requires a strong understanding of retail media management, data analysis, and client account management. Experience with Amazon, Walmart, Target, Instacart, Epsilon Ads, or Criteo is a plus.
📋 Key Responsibilities
✅ Uphold the team mission to bring about client success within Retail Media marketing and management
✅ Oversee execution and optimization of Retail Media campaigns to exceed the clients’ goals, including hands-on keyboards management
✅ Act as a consultant and advisor to clients regarding media planning and best practices
✅ Communicate the success and performance of assigned accounts, both internally and externally
✅ Provide paid media solutions & expert platform support to clients to enable them to use Skai's tools effectively
✅ Pursue solutions for managed clients beyond the tools and templates available as needed
✅ Partner with the product, sales, and client success teams to drive platform innovation and capture market opportunity
ASSUMPTION: This role involves a high level of client interaction and requires strong interpersonal communication skills, both in writing and verbally.
🎯 Required Qualifications
Education: Undergraduate degree
Experience: 1 year experience with hands-on paid ecommerce media campaign implementation, optimization, and management. Preferred experience with Amazon.
Required Skills:
- Retail Media Management
- Data Analysis
- Microsoft Excel
- Problem-Solving
- Interpersonal Communication
- Consultation
- Optimization
- Media Planning
- Customer Service
- Collaboration
- Strategic Planning
- Performance Communication
- Paid Media Solutions
- Platform Support
Preferred Skills:
- Experience with Amazon DSP, Walmart, Target, Instacart, Epsilon Ads, or Criteo
- Experience collaborating with a global team both locally and virtually
- Energized by solving problems and finding opportunities to make a client successful
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong passion for finding efficiencies and opportunities for growth, and a desire to deliver best-in-class service.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 per year. The actual salary will vary depending on the applicants experience, skills and abilities as well as internal equity and market data.
Benefits:
- Quarterly bonus compensation through one of Skai’s highly attractive incentive plans
- Equal Opportunity Employer with a strong commitment to diversity, equity, and inclusion
- Applicants with disabilities can request reasonable accommodation during the application process
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. The actual salary may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Skai is a leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies.
Company Size: Skai has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Skai was founded in 2006, with a history of innovation and expertise in the digital marketing industry.
Company Description:
- Skai is the leading omnichannel advertising platform for commerce media, combining advanced digital marketing capabilities with commerce insights and operations to drive growth for brands and agencies.
- Powered by unified data and proprietary GenAI, Skai delivers full-funnel media planning, optimization, and measurement, plus insights and automation that help brands improve digital shelf performance, retail execution, and revenue recovery.
- Trusted by over 8,000 brands and agencies, including PepsiCo, Sanofi, and Estée Lauder, Skai integrates with 300+ publishers and retail media networks such as Amazon Ads, Walmart Connect, Criteo, Google, Microsoft, Facebook, and TikTok.
Company Specialties:
- Digital marketing technology
- SEM
- Search marketing
- Social media advertising
- Online advertising technology
- Social network ads
- Mobile marketing
- Display advertising
- Retail media
- Market intelligence
- Consumer intelligence
- Market insights
- Data analytics
- Incrementality testing
Company Website: skai.io
ASSUMPTION: Skai's focus on commerce media and retail media advertising makes it an attractive option for candidates interested in the intersection of marketing and ecommerce.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating a high level of expertise and responsibility.
Reporting Structure: The Expert Services Senior Specialist reports to a Manager and a Director of Retail Media Expert Services.
Work Arrangement: This role is remote, with the option to work from anywhere in the United States.
Growth Opportunities:
- Potential career growth within Skai's retail media team or other departments
- Opportunities to work with a diverse range of clients and industries
- Chance to contribute to platform innovation and market capture
ASSUMPTION: Given Skai's commitment to diversity, equity, and inclusion, this role may offer opportunities for professional development and advancement for candidates from underrepresented backgrounds.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): United States
Geographic Context:
- The United States offers a diverse range of cultural, economic, and professional opportunities
- Working remotely allows for flexibility and a better work-life balance
- The United States is home to a thriving digital marketing industry with many networking and professional development opportunities
Work Schedule: The work schedule is not specified, but the role requires a full-time commitment of 40 hours per week.
ASSUMPTION: While the work arrangement is remote, the role may require occasional collaboration with global teams, both locally and virtually.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Retail media management expertise
- Data analysis skills
- Client account management experience
- Problem-solving abilities
- Interpersonal communication skills
- Cultural fit with Skai's values and work environment
Application Tips:
- Highlight relevant experience with retail media management, data analysis, and client account management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills
ATS Keywords: Retail Media Management, Data Analysis, Microsoft Excel, Problem-Solving, Interpersonal Communication, Consultation, Optimization, Media Planning, Customer Service, Collaboration, Strategic Planning, Performance Communication, Paid Media Solutions, Platform Support
ASSUMPTION: Skai's application process may involve assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Skai's proprietary advertising platform
- Microsoft Excel
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and entrepreneurial
- Focused on delighting customers
- Committed to continuous learning and improvement
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you passionate about delivering world-class services to clients?
- Do you have a strong aptitude for data analysis and problem-solving?
- Are you comfortable working both independently and as part of a global team?
ASSUMPTION: Skai values candidates who are passionate, curious, and driven to find efficiencies and opportunities for growth.
⚠️ Potential Challenges
- The role requires a high level of client interaction and may involve managing multiple projects simultaneously
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may require occasional collaboration with global teams, which can present communication and time zone challenges
- The role may involve working with clients in various industries, which can require a steep learning curve and adaptability
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth, learning, and impact.
📈 Similar Roles Comparison
- This role is similar to a Retail Media Manager or Senior Account Manager position, but with a stronger focus on data analysis and platform support
- Compared to other digital marketing roles, this position requires a unique blend of retail media management, data analysis, and client account management skills
- Career paths for this role may include advancement to a Retail Media Manager or Director position, or transition to a related role within Skai's organization
ASSUMPTION: This role offers a unique opportunity to gain expertise in retail media advertising and data analysis, with potential career growth within Skai's organization.
📝 Sample Projects
- Developing and executing a retail media advertising campaign for a major retailer
- Analyzing campaign performance data to optimize results and maximize ROI
- Collaborating with a global team to develop and implement a strategic plan for a client's retail media advertising efforts
ASSUMPTION: The specific projects assigned may vary depending on the client and the industry.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other departments within Skai?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Skai support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with retail media management, data analysis, and client account management
- Prepare for behavioral interview questions that assess your problem-solving, communication, and teamwork skills
- Follow up with Skai one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
