📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: YETI
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital strategies to enhance brand visibility and drive online sales
- Managing digital marketing efforts such as SEO, SEM, email marketing, and social media campaigns
- Collaborating cross-functionally to ensure impactful content, copywriting, and visuals
- Providing insights to the business based on digital marketing and data-driven sources
ASSUMPTION: This role requires a strategic mindset and strong project management skills to manage multiple projects simultaneously and meet deadlines.
📋 Key Responsibilities
✅ Develop and implement digital strategies that align with YETI’s business objectives and maximize online sales and brand visibility
✅ Oversee digital marketing efforts including SEO, SEM, email marketing, content marketing, social media, and online campaigns
✅ Plan and implement digital marketing campaigns to drive traffic and conversion
✅ Ensure all legal aspects of the website are in order, including cookie classification and tracking, T&Cs, etc.
✅ Collaborate with marketing and contribute to a fully integrated digital marketing strategy
✅ Brief and manage the end-to-end delivery of digital graphic assets required for websites and digital marketing campaigns
✅ Brief digital agencies on Paid Search and social marketing campaigns and work with partners to optimize campaigns
✅ Utilize web analysis to identify actionable improvements and manage changes through end to end
✅ Regularly report to key stakeholders on the performance of digital marketing campaigns and website performance
✅ Provide insights to the business based on digital marketing and data-driven sources
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to ensure accuracy and quality assurance in all tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years in an eCommerce role within the retail industry or at an agency
Required Skills:
- Proven experience in digital marketing, including SEO, Paid Search, Social, and Affiliate marketing
- Strong understanding of Google Analytics
- Experience using eCommerce platforms such as Shopify, Magento, or similar
- Experience using email marketing platforms such as Mailchimp, Braze, Emarsys, or similar
- Highly developed written and verbal communication skills
- Highly tech-savvy with the ability to quickly learn and adapt to new technologies and software applications
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
- Excellent problem-solving and decision-making abilities, with a strategic mindset to identify opportunities and drive process improvements
- Detail-oriented and highly organized, with a keen eye for accuracy and quality assurance
- Knowledge of industry best practices and emerging trends in ecommerce, operations, and technology
Preferred Skills:
- Fluency in Japanese
- Experience with CRM software
- Experience with marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is likely expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Specialist in Tokyo with 5-10 years of experience, the estimated salary range is ¥7,000,000 - ¥10,000,000 per year.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous paid time off
- Employee discounts on YETI products
Working Hours: Full-time, typically 9:00 AM - 6:00 PM JST, Monday - Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the plastics manufacturing industry, specializing in producing super durable, extra insulated coolers for serious outdoor enthusiasts.
Company Size: YETI has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: YETI was founded in 2006 in Austin, Texas, and has since expanded its operations globally.
Company Description:
- YETI is committed to creating high-quality, innovative products that keep outdoor enthusiasts comfortable and prepared for any adventure
- The company prioritizes sustainability and responsible business practices, aiming to minimize its environmental impact
- YETI fosters a culture of creativity, collaboration, and continuous learning, encouraging employees to bring their authentic selves to work
Company Specialties:
- Insulated coolers and drinkware
- Outdoor and recreational gear
- Custom branding and wholesale partnerships
Company Website: yeticoolers.com
ASSUMPTION: YETI's commitment to sustainability and responsible business practices may present opportunities for candidates interested in contributing to these initiatives.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the digital marketing team and the organization as a whole.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including Product, Sales, and Customer Service.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. Employees can expect to work in the office 4-5 days per week, with the remaining days worked remotely.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Manager or similar role within the marketing department
- Expansion into other areas of the business, such as product management or brand management
- Opportunities to lead and mentor junior team members as the team grows
ASSUMPTION: Given YETI's commitment to employee growth and development, candidates can expect regular performance reviews and opportunities for professional development and training.
🌍 Location & Work Environment
Office Type: YETI's Tokyo office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735, USA (headquarters); Tokyo, Japan (Asia-Pacific hub)
Geographic Context:
- Tokyo is a bustling, multicultural city with a vibrant food and entertainment scene
- The office is located in a convenient area with easy access to public transportation and amenities
- Tokyo offers a high quality of life with excellent education, healthcare, and safety
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM - 6:00 PM JST. Flexible hours and remote work arrangements may be available as needed.
ASSUMPTION: While the role is primarily on-site, YETI may consider flexible work arrangements for the right candidate, depending on business needs and team dynamics.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and a member of the marketing team
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and campaign management
- Data analysis and reporting
- Communication and collaboration skills
- Problem-solving and decision-making abilities
- Cultural fit and alignment with YETI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your digital marketing campaigns and their outcomes
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research YETI's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Google Analytics, Ecommerce, Campaign Management, Strategic Planning, Project Management
ASSUMPTION: YETI's hiring process is designed to be thorough and comprehensive, ensuring that the best candidate for the role is selected. Candidates can expect a timely and professional communication throughout the process.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Mailchimp or similar email marketing platform
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: YETI may provide training and resources for candidates to develop their skills and proficiency with these tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Community
- Sustainability
- Integrity
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you align with YETI's commitment to innovation and continuous learning?
- How do you approach working in a fast-paced, dynamic team environment?
- How do you ensure the accuracy and quality assurance of your work, particularly when managing multiple projects simultaneously?
ASSUMPTION: YETI places a strong emphasis on cultural fit and values alignment, as these factors are critical for success in the organization's collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates who struggle with time management or prioritization
- YETI's commitment to sustainability and responsible business practices may present unique challenges and opportunities for candidates interested in contributing to these initiatives
- Working in a fast-paced, dynamic team environment may be challenging for candidates who prefer a more structured or predictable work environment
- Tokyo's competitive job market and high cost of living may present challenges for candidates relocating to the city
ASSUMPTION: YETI is committed to supporting its employees' personal and professional growth and development, providing resources and opportunities to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on strategic planning and campaign management, with less focus on day-to-day tactical execution
- YETI's commitment to innovation and continuous learning sets it apart from other companies in the plastics manufacturing industry
- This role offers opportunities for career growth and advancement within the digital marketing team and the organization as a whole
ASSUMPTION: Candidates should research other digital marketing roles and YETI's competitors to gain a better understanding of the unique opportunities and challenges presented by this position.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to launch a new product line
- Optimizing website performance and user experience to improve conversion rates and drive online sales
- Managing and growing YETI's social media presence, increasing engagement, and driving traffic to the website
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Digital Marketing Specialist may be responsible for, but the specific projects and priorities may vary depending on business needs and team dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does YETI support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team in the next 12-24 months, and how can this role contribute to addressing them?
- How does YETI approach work-life balance and employee well-being?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to YETI's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research YETI's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
