Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Internova Travel Group

🔹 Location: Montevideo, Uruguay

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Managing editorial and paid marketing content for the luxury website
• Collaborating with partners and internal teams for content creation and approval
• Supporting email marketing activities and internal marketing communications
• Working with digital support services to manage relevant job requests

ASSUMPTION: This role requires a strong focus on content management, collaboration, and project management skills to ensure content aligns with brand guidelines and marketing strategies.

📋 Key Responsibilities

✅ Manage the daily content of the luxury website, including uploading, updating, and optimizing content

✅ Coordinate with partners and internal teams to obtain assets and approvals

✅ Maintain content calendar and ensure content aligns with brand guidelines and target audience

✅ Support email marketing activities, including coordination, deployment, list selection, and schedule organization

✅ Facilitate coordination and implementation of quarterly consumer newsletters

✅ Assist in gathering performance metrics and analysis

✅ Work with Internova’s digital support services to open and manage relevant job requests

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, English, Writing/Literature, Marketing, or equivalent of education plus experience

Experience: 3-4 years of professional experience with an emphasis on website content management

Required Skills:

• WordPress content management knowledge
• Fluent in English – written and verbal. Excellent communication skills
• Highly detail-oriented with a strong eye for visual composition
• Demonstrated ability to work autonomously, handle details, and manage multiple projects simultaneously under deadline

Preferred Skills:

• Salesforce, Google Analytics, and SEO/Yoast knowledge
• Experience in the travel/tourism industry

ASSUMPTION: While experience in the travel industry is preferred, a strong background in digital marketing and content management can make up for this.

💰 Compensation & Benefits

Salary Range: The salary range for this position has been developed to give applicants a range based on the local market where the candidate would be working. Many factors, such as years of experience, budget, etc., are considered when determining the starting rate of pay.

Benefits:

• Medical Insurance
• Meal Tickets
• Transportation Allowance
• Paid Time Off
• Discounted Employee Travel Options
• Access to LinkedIn Learning Webinars and Courses

Working Hours: Full-time position with standard working hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Services

Company Size: Large (10,001+ employees)

Founded: 2008 (as a merger of several travel companies)

Company Description:

• Internova Travel Group is one of the largest travel services companies in the world
• It manages leisure, business, and franchise firms through a portfolio of distinctive divisions
• Internova represents more than 100,000 travel advisors in over 6,000 company-owned and affiliated locations

Company Specialties:

• Luxury Travel
• Corporate Travel
• Leisure Travel

Company Website: internova.com

ASSUMPTION: Working for a large travel company like Internova offers opportunities for growth and exposure to various aspects of the travel industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing team

Work Arrangement: On-site, with potential for remote work in the future

Growth Opportunities:

• Advancement within the Marketing department
• Expansion into other areas of the business, such as sales or product management
• Potential to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to gain experience in various aspects of digital marketing.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Montevideo, Uruguay

Geographic Context:

• Montevideo is the capital and largest city of Uruguay
• The city is known for its colonial architecture and cultural scene
• Uruguay is a small country in South America, with a stable political environment and a high quality of life

Work Schedule: Standard full-time working hours, with potential for flexible scheduling

ASSUMPTION: Working in Montevideo offers a unique cultural experience and the opportunity to live in a vibrant, historic city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing team

Key Assessment Areas:

• Content creation and management skills
• Collaboration and project management abilities
• Understanding of digital marketing principles
• Cultural fit with the company and team

Application Tips:

• Highlight relevant experience in website content management and digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of your content creation and management work to showcase during the interview

ATS Keywords: Digital Marketing, Website Content Management, Copywriting, Editing, SEO, Google Analytics, Salesforce, Email Marketing, Content Optimization, Project Management, Communication, Detail-Oriented, Visual Composition, Fact-Checking, Performance Metrics, Team Collaboration

ASSUMPTION: Applicants should focus on demonstrating their content management skills and understanding of digital marketing principles during the application and interview process.

🛠️ Tools & Technologies

• WordPress
• Salesforce
• Google Analytics
• SEO/Yoast
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable

Work Style:

• Detail-oriented
• Adaptable
• Results-driven
• Team player

Self-Assessment Questions:

• Do I have strong attention to detail and a keen eye for visual composition?
• Am I comfortable working autonomously and managing multiple projects simultaneously?
• Do I thrive in a collaborative environment and enjoy working with teams to achieve common goals?

ASSUMPTION: Applicants should assess their fit with the company's values and work style before applying to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with various stakeholders, including partners and internal teams
• Keeping up with the fast-paced nature of digital marketing and content management
• Adapting to a new work environment and culture

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Content Manager or Digital Marketing Coordinator position in other industries
• However, the travel industry-specific context and luxury focus set this role apart
• Career progression may involve moving into more senior marketing roles or specializing in a specific area of digital marketing

ASSUMPTION: Applicants should research similar roles in other industries to better understand the skills and experiences required for success in this position.

📝 Sample Projects

• Managing the content for a luxury travel website, including uploading, updating, and optimizing content
• Collaborating with partners to create and approve content for a quarterly consumer newsletter
• Supporting email marketing activities, including coordination, deployment, list selection, and schedule organization

ASSUMPTION: Applicants should be prepared to provide examples of their content management and digital marketing work during the interview process.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the company?
• What opportunities are there for professional development and growth within the Marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to remote work and flexible scheduling?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your content creation and management work to showcase during the interview
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.