Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Driving organic and paid social media traffic through influencers and affiliate partnerships
• Managing content, building relationships, and optimizing campaigns on platforms like TikTok Shop and Meta
• Focusing on D2C CPG companies, with a strong emphasis on health and wellness
• Using data and KPIs to develop and execute strategies that drive revenue and brand presence

ASSUMPTION: This role requires a strong understanding of the creator economy, e-commerce, and influencer marketing. The ideal candidate will have experience working with DTC e-commerce CPG companies, particularly in the health and wellness sector.

📋 Key Responsibilities

✅ Influencer Outreach & Partnerships: Source, vet, and recruit aligned creators (with a strong emphasis on TikTok and Instagram). Build strong relationships with micro and macro influencers to drive brand presence, engagement, and UGC. Negotiate deliverables and manage contracts or gifting agreements.

✅ Affiliate Program Growth: Own the day-to-day management of affiliate platforms (Aspire, TikTok Shop, Discord Channels, Amazon Creator Connections, etc.). Develop custom offers and incentives to drive conversions. Develop and set up high-converting funnels and campaigns tailored to the target audience, ensuring scalability and performance. Track performance and optimize based on ROI.

✅ Content Management: Coordinate UGC and influencer content for organic and paid use. Collaborate with creative and paid media teams to repurpose top-performing content into ads. Procure opportunities for whitelisted paid media spend.

✅ Performance and Reporting: Lead the strategy and execution of campaigns across TikTok Shop, Meta, and other platforms, ensuring alignment with business goals. Set clear KPIs and measure the impact of creator campaigns (CPA, ROAS, engagement, unique assets, etc.). Regularly analyze and report on performance using insights and data to guide strategy.

✅ Social Media & Community Growth: Engage with communities on social media to increase brand visibility and customer loyalty. Increase brand presence, engagement, and attributed revenue.

✅ Strategy & Innovation: Stay on top of creator economy trends, platform changes, and new growth tactics. Identify opportunities to test new verticals, niches, or influencer categories.

ASSUMPTION: This role requires a high level of independence and self-motivation. The ideal candidate will be comfortable working remotely and managing their time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in scaling D2C CPG companies, particularly through influencers, affiliates, and social media marketing. Must be able to demonstrate experience and provide case studies managing creator campaigns that drive measurable sales growth. Strong network of creators or experience sourcing and recruiting.

Required Skills:

• Deep knowledge of TikTok Shop, Meta Business Suite, Amazon Creator Connections, and influencer platforms (e.g., Aspire, CreatorIQ, Cohley)
• Strong background in DTC e-commerce CPG, especially in the health and wellness sector
• Excellent communication, negotiation, and relationship-building skills
• Data-driven mindset with experience in tracking ROI and performance metrics
• Ability to develop and execute marketing strategies independently, ensuring that the vision is aligned with business goals and market trends

Preferred Skills:

• Experience with Shopify, Amazon, and other e-commerce platforms
• Paid media and ad whitelisting experience
• Familiarity with tools like Aspire and TripleWhale for managing affiliate and influencer campaigns and measuring attribution
• Basic competency in design tools such as Canva, Figma, and Illustrator for briefing and light editing

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. The ideal candidate will have a proven track record of driving measurable results in influencer marketing campaigns.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (Based on industry standards for mid-senior level marketing roles in remote positions)

Benefits:

• Fully-remote work environment with flexible hours
• Opportunity to work with a purpose-driven company in the health and wellness space
• Chance to make a direct impact on the brand's expansion and manage high-profile campaigns

Working Hours: 9 AM - 5 PM EST (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in remote positions. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on influencer marketing and e-commerce

Company Size: Small (11-50 employees), which offers a collaborative and agile work environment

Founded: 2021, with a mission to bridge the global talent gap and help international professionals shine on the US tech stage

Company Description:

• ProjectGrowth is a marketing agency that specializes in connecting global talent with US tech jobs
• The company offers exciting roles in US startups, remote flexibility, growth and guidance, and a fun and engaging network
• ProjectGrowth is committed to helping its candidates succeed in the long term, offering tips, tricks, and insider insights to help them thrive

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a growing company with a strong focus on helping its candidates succeed in the long term. The company's small size offers a collaborative and agile work environment, where employees have the opportunity to make a direct impact on the brand's expansion.

📊 Role Analysis

Career Level: Mid-Senior level, with the opportunity for growth and advancement within the company

Reporting Structure: This role reports directly to the hiring manager or marketing director

Work Arrangement: Fully-Remote, with flexible hours and the opportunity to work from anywhere

Growth Opportunities:

• As the company grows, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role
• The ideal candidate will be proactive and eager to take on new challenges as they arise
• ProjectGrowth is committed to helping its employees grow and develop their skills, offering training and development opportunities as needed

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as they arise.

🌍 Location & Work Environment

Office Type: Fully-Remote, with no physical office location

Office Location(s): Not applicable (fully-remote)

Geographic Context:

• ProjectGrowth is a global company, with employees working remotely from various locations around the world
• The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment
• The company's fully-remote nature allows for a high degree of flexibility and work-life balance

Work Schedule: 9 AM - 5 PM EST (with flexibility for remote work)

ASSUMPTION: The fully-remote nature of this role offers a high degree of flexibility and work-life balance. The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Influencer marketing experience and case studies
• Data-driven mindset and ability to track ROI and performance metrics
• Communication, negotiation, and relationship-building skills
• Strategic vision and ability to develop and execute marketing strategies independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to provide case studies and examples of your past influencer marketing campaigns and their results
• Demonstrate your understanding of the health and wellness industry and how your skills and experience align with the company's mission and values

ATS Keywords: Digital Marketing, Influencer Marketing, Affiliate Marketing, Content Management, Data Analysis, Social Media, Community Engagement, Campaign Optimization, E-commerce, Health and Wellness, Communication, Strategic Vision, Negotiation, Relationship Building, Performance Metrics, Creator Economy, Trend Analysis

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's relevant experience and skills. The ideal candidate will be proactive and eager to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• TikTok Shop
• Meta Business Suite
• Amazon Creator Connections
• Influencer platforms (e.g., Aspire, CreatorIQ, Cohley)
• Shopify
• Amazon
• E-commerce platforms
• Data analysis tools
• Design tools (e.g., Canva, Figma, Illustrator)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Helping international professionals shine on the US tech stage
• Offering growth and guidance to help candidates succeed in the long term

Work Style:

• Collaborative and agile work environment
• Focus on helping candidates succeed in the long term
• Opportunity to make a direct impact on the brand's expansion

Self-Assessment Questions:

• Do you have experience working with DTC e-commerce CPG companies, particularly in the health and wellness sector?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have a data-driven mindset and experience tracking ROI and performance metrics?
• Are you proactive, self-motivated, and eager to take on new challenges as they arise?

ASSUMPTION: The ideal candidate will be a strong cultural fit for ProjectGrowth, with a passion for helping international professionals succeed in the US tech world and a commitment to the company's mission and values.

⚠️ Potential Challenges

• Working remotely can be challenging for some, requiring a high degree of self-motivation and time management skills
• The fully-remote nature of this role may require additional communication and collaboration efforts to ensure effective teamwork
• The fast-paced nature of the marketing industry can be demanding, requiring the ability to adapt quickly to changes and new trends
• The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects and priorities effectively

ASSUMPTION: The ideal candidate will be proactive, self-motivated, and comfortable working in a fast-paced, dynamic environment. They will also be comfortable working remotely and managing their time effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on influencer marketing and e-commerce within the health and wellness industry
• Similar roles may include Social Media Manager, E-commerce Marketing Specialist, or Affiliate Marketing Manager, but this role is distinct in its emphasis on influencer partnerships and creator economy trends
• Career paths for this role may include advancement to Marketing Manager, Director of Marketing, or other leadership positions within the company

ASSUMPTION: This role is unique in its focus on influencer marketing and e-commerce within the health and wellness industry. The ideal candidate will have relevant experience and a strong understanding of the creator economy and influencer marketing trends.

📝 Sample Projects

• Developing and executing a TikTok Shop campaign to drive sales and brand awareness for a D2C CPG company in the health and wellness sector
• Managing influencer partnerships and UGC content for a social media campaign focused on a specific product launch
• Analyzing and optimizing the performance of affiliate marketing campaigns across multiple platforms to maximize ROI

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide case studies and examples of their past work.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to influencer marketing and how this role fits into the broader marketing strategy?
• What are the key priorities for this role in the first 30-60-90 days?
• How does ProjectGrowth support the growth and development of its employees, particularly in remote work environments?
• What are the key challenges and opportunities facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does ProjectGrowth measure the success of its influencer marketing campaigns, and what metrics are most important to track?

ASSUMPTION: The ideal candidate will be proactive and eager to ask insightful questions during the interview process, demonstrating their interest in the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a video showcasing your skill sets and demonstrating your understanding of the health and wellness industry and how your skills and experience align with the company's mission and values
• Follow up with the hiring manager or HR representative within 7 days of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.