Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Scale Army Careers

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM PST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing high-performing paid social campaigns on Meta platforms
• Data-driven decision making through A/B testing and performance analysis
• Collaborating with marketing teams to develop compelling ad creatives
• Integrating campaigns into HubSpot for seamless CRM and lead funnel management
• Building remarketing and lookalike audiences from first-party and CRM data sources

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.

📋 Key Responsibilities

✅ Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.

✅ Analyze performance metrics daily to drive data-informed decisions and improvements.

✅ Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.

✅ Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.

✅ Set up and maintain Meta pixels, custom conversions, and tracking integrations.

✅ Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.

✅ Create and manage multiple forms of creative across all platforms.

✅ Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.

✅ Build remarketing and lookalike audiences from first-party and CRM data sources.

✅ Produce weekly and monthly performance reports with actionable insights.

✅ Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.

ASSUMPTION: This role involves a high degree of autonomy, with the expectation that the specialist can manage campaigns end-to-end with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success

Required Skills:

• Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking
• Deep experience running and interpreting A/B tests and campaign experiments
• Comfort with analyzing performance data, generating reports, and making data-driven recommendations
• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration
• Working knowledge of landing page optimization and funnel performance
• Ability to work asynchronously on Slack with weekly video meetings

Preferred Skills:

• Data-driven thinking
• Strong attention to detail and organizational skills
• Ability to work independently in a fast-paced, performance-driven environment
• Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.)
• Excellent written and verbal communication skills

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's remote nature.

💰 Compensation & Benefits

Salary Range: $1,250 - $1,600 per month (Based on industry standards for mid-level digital marketing roles in remote positions)

Benefits:

• Opportunity to work remotely with a global team
• Potential for career growth within the company

Working Hours: 40 hours per week, with flexible hours within the 9 AM - 5 PM PST timeframe

ASSUMPTION: While not explicitly stated, it is assumed that the salary range provided is negotiable based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to medium-sized company, offering a more intimate work environment and opportunities for growth)

Founded: 2021 (Relatively new company, with a focus on innovation and adaptability)

Company Description:

• Scale Army Careers is a remote hiring platform that connects talented individuals with remote jobs in the U.S., paid in USD
• The company aims to provide clear, vetted job listings and expert review for candidates seeking to grow their careers
• Scale Army Careers focuses on various industries, including marketing, advertising, software, and design

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• and Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: As a relatively new company, Scale Army Careers may offer opportunities for growth and career advancement as it continues to expand.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience, with opportunities for growth and advancement)

Reporting Structure: This role may report directly to the marketing manager or a similar position, with potential for collaboration with various teams within the company

Work Arrangement: Fully Remote (Work from Home), with flexible hours within the 9 AM - 5 PM PST timeframe

Growth Opportunities:

• Potential for career advancement within the marketing department or the company as a whole
• Opportunity to gain experience in various aspects of digital marketing, including campaign management, optimization, and analysis
• Chance to work with a global team and gain exposure to diverse perspectives and cultures

ASSUMPTION: Given the company's focus on remote work and global hiring, this role may offer opportunities for international collaboration and growth.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from Home)

Office Location(s): The role can be performed from any location within the time zones specified (PST)

Geographic Context:

• The role is open to candidates from various countries, including Ethiopia, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda, and Egypt
• Candidates should be comfortable working in a fully remote environment and collaborating with team members across different time zones
• The role may require occasional video meetings, with the rest of the communication happening asynchronously on Slack

Work Schedule: The role requires a consistent work schedule within the 9 AM - 5 PM PST timeframe, with flexible hours within that window

ASSUMPTION: As a fully remote role, candidates should be self-motivated, organized, and able to manage their time effectively without direct supervision.

💼 Interview & Application Insights

Typical Process:

• Application submission through the provided link
• Video interview to showcase skills and experience
• Potential follow-up interviews or assessments

Key Assessment Areas:

• Technical skills in digital marketing, with a focus on paid social campaigns
• Data analysis and interpretation abilities
• Communication and collaboration skills, both written and verbal
• Problem-solving and critical thinking skills
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your application to highlight your relevant experience and skills in digital marketing, with a focus on paid social campaigns
• Prepare a strong resume that emphasizes your qualifications and accomplishments in the field
• Record a compelling video that showcases your skills and enthusiasm for the role
• Follow up with the hiring manager within 72 hours of submitting your application, if possible

ATS Keywords: Digital Marketing, Facebook Advertising, Instagram Advertising, A/B Testing, Data Analysis, Meta Ads Manager, Remarketing, Conversion Tracking, Creative Skills, HubSpot, Lead Generation, Campaign Optimization, Performance Metrics, Tracking Pixels, Lookalike Audiences, Communication Skills

ASSUMPTION: The application process may involve additional steps or assessments, depending on the company's hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Meta Ads Manager
• HubSpot
• Slack
• Canva (for basic creative execution)
• ChatGPT (for basic creative execution)

ASSUMPTION: The candidate may be expected to learn and utilize additional tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Global collaboration and inclusivity
• Transparency and open communication

Work Style:

• Remote and asynchronous work environment
• Performance-driven and results-oriented
• Strong focus on data analysis and optimization
• Collaborative and team-focused, with opportunities for independent work

Self-Assessment Questions:

• Do you have a strong analytical mindset and enjoy working with data to drive decision-making?
• Are you comfortable working independently and managing your time effectively in a remote environment?
• Do you thrive in a performance-driven, results-oriented work environment?
• Are you able to collaborate effectively with team members across different time zones and cultures?

ASSUMPTION: As a remote hiring platform, Scale Army Careers values candidates who are self-motivated, organized, and able to manage their time effectively without direct supervision.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with platform changes, algorithm updates, and new features on Meta platforms
• Working effectively in a fully remote, asynchronous environment
• Meeting performance targets and KPIs consistently

ASSUMPTION: The role may present challenges related to time management, prioritization, and adaptability to a remote work environment.

📈 Similar Roles Comparison

• This role differs from other digital marketing positions in its focus on paid social campaigns and the use of Meta Ads Manager for campaign management and optimization
• As a mid-level role, it offers opportunities for growth and advancement within the marketing department or the company as a whole
• Compared to other marketing roles, this position may require a higher level of technical proficiency in digital marketing and data analysis

ASSUMPTION: This role may be more suited to candidates with specific experience in paid social campaigns and a strong background in data analysis and optimization.

📝 Sample Projects

• Developing and executing A/B tests on Facebook and Instagram ad campaigns to improve performance metrics
• Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
• Creating and managing multiple forms of creative across various platforms, using tools like Canva and ChatGPT

ASSUMPTION: The role may involve additional projects and responsibilities, depending on the company's hiring needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how my role would fit into that workflow?
• How does the company support the professional development and growth of its digital marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does the company foster a collaborative and inclusive work environment, given its remote nature?
• What opportunities exist for career advancement within the marketing department or the company as a whole?

ASSUMPTION: Asking well-researched and thoughtful questions during the interview process can help demonstrate your interest in the role and your understanding of the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Record a video showcasing your skill sets and experience in digital marketing, with a focus on paid social campaigns
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for potential follow-up interviews or assessments, focusing on your technical skills and cultural fit
• Follow up with the hiring manager within 72 hours of submitting your application, if possible, to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.