Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Shiji Group

🔹 Location: Mexico City, CDMX, Mexico

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (2-3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted B2B lead generation campaigns in Mexico and the U.S.
• Managing account-based marketing (ABM) campaigns and collaborating with sales teams.
• Creating engaging bilingual content for various marketing channels and platforms.
• Optimizing digital marketing assets and managing SEO/SEM efforts to enhance online presence.
• Analyzing marketing metrics and refining strategies to maximize ROI in a fast-paced environment.

ASSUMPTION: This role requires a strong balance of creativity, technical expertise, and analytical skills to deliver impactful campaigns and produce measurable results.

📋 Key Responsibilities

✅ Design and execute targeted inbound and outbound B2B lead generation campaigns, ensuring alignment with organizational objectives.

✅ Plan and implement ABM campaigns, collaborating with the sales team to drive engagement and alignment with sales objectives.

✅ Develop engaging bilingual content (English/Spanish) for email marketing campaigns, blogs/articles, social media posts, and paid advertisements, tailoring messaging to resonate with various audiences.

✅ Design and optimize digital marketing assets, including landing pages, to enhance user experience, boost engagement, and maximize lead conversions.

✅ Manage SEO/SEM efforts, including Pay-Per-Click (PPC) campaigns, to enhance website traffic and improve search engine visibility.

✅ Track and analyze marketing metrics to provide actionable insights, improve campaign performance, and refine strategies.

✅ Utilize marketing automation tools and Customer Relationship Management (CRM) systems to streamline ABM campaigns, nurture leads, and improve efficiency.

✅ Create and maintain customer journey maps to enhance user engagement, retention, and satisfaction.

✅ Conduct competitor and market research to identify differentiation opportunities and innovative marketing approaches.

✅ Plan and support events such as webinars, conferences, and trade shows, ensuring seamless execution and strategic promotional and logistical support.

✅ Assist with press and media relations by drafting press releases, preparing interview materials, and collaborating with PR agencies to strengthen brand visibility.

✅ Collaborate with cross-functional teams to ensure marketing efforts align with business goals and brand standards.

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects simultaneously, and adaptability to meet deadlines under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Mass Communications, Advertising, or a related field (preferred but not required)

Experience: Minimum three (3) years of work experience in B2B marketing or digital marketing, with a proven track record of developing and managing successful lead generation and marketing campaigns tailored to engage B2B customers.

Required Skills:

• Bilingual in English and Spanish, with strong written and verbal communication skills
• Proficient in Microsoft Office Suite, marketing automation tools, CRM systems, content creation, email marketing, Google Analytics, and paid social advertising
• Strong analytical skills with the demonstrated ability to track and interpret marketing metrics and key performance indicators (KPIs) to optimize campaign strategies
• Comprehensive knowledge of SEO principles, ABM and SEM strategies, and PPC campaigns
• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines under pressure
• Exceptional teamwork and collaboration skills, paired with a customer-centric mindset and business acumen
• Possession of a valid passport and willingness to travel within the Americas region, with travel requirements of up to 20%

Preferred Skills:

• Experience in B2B technology companies within the hotel and hospitality industry
• Familiarity with event planning and promotion for webinars, conferences, or trade shows
• Knowledge of customer journey mapping and analyzing touchpoints
• Experience with graphic design tools such as Photoshop, InDesign, or Figma
• Familiarity with Zoho tools, including CRM, Analytics, and Campaigns

ASSUMPTION: While a degree in marketing or a related field is preferred, the company values relevant experience and demonstrated skills over formal education.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is MXN 80,000 - 120,000 per month. This range takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policy
• Employee discounts on hotel stays and services
• Professional development opportunities and training

Working Hours: Full-time employees are expected to work 40 hours per week, with flexible hours and the option to work remotely 2-3 days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Shiji Group operates in the hospitality industry, providing innovative solutions for hotels worldwide. The company focuses on property management systems, point-of-sale, guest engagement, distribution, payments, and data intelligence.

Company Size: Shiji Group is a large organization with over 5,000 employees globally, providing a dynamic and collaborative work environment.

Founded: Shiji Group was founded in 1998 in China and has since expanded its presence to multiple countries across the Americas, Europe, and Asia.

Company Description:

• Shiji Group is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.
• The company's cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence, serving over 91,000 hotels worldwide, including the largest hotel chains.
• Shiji Group is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself.

Company Specialties:

• Leisure & Entertainment
• PMS (Property Management System)
• POS (Point-of-Sale)
• Hospitality
• Hotel software
• Hospitality solutions
• Distribution
• Reputation management
• Guest feedback & surveys
• Guest messaging
• Meeting & Events
• Food & Beverage
• Business intelligence
• Website livechat & chatbots
• Keyless entry
• Guest apps
• Contactless check-in
• Mobile ordering
• Hospitality platform
• Hospitality technology
• Central reservation
• Content management
• Guest experiences
• Activity reservations
• Hotel payments
• Contactless check-out
• Hotel analytics
• Cloud systems

Company Website: https://www.shijigroup.com

ASSUMPTION: Shiji Group's extensive global presence and comprehensive suite of hospitality solutions make it an attractive employer for professionals seeking to grow their careers in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2B marketing or digital marketing.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and design.

Work Arrangement: This is a hybrid role, requiring employees to work on-site 2-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Progression to a Senior Digital Marketing Specialist or Marketing Manager role
• Expansion into other areas of marketing, such as product marketing or brand management
• Opportunities to work on international projects and gain global experience
• Access to professional development resources and training to enhance skills and advance career growth

ASSUMPTION: Shiji Group's large employee base and global presence provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Shiji Group's Mexico City office is a modern, collaborative workspace with an open floor plan, designed to foster creativity and teamwork.

Office Location(s): 152 Beach Rd, #06-01, Singapore 189721, SG (Global Headquarters); 15F, Beijing INN, No.5 East Shui Jing Hu Tong,, Beijing, Dongcheng District 100000, CN; Tassiloplatz 27, RGB/4 OG, Munich, Bayern 81541, DE; 730 Peachtree St NE, Suite 375, Atlanta, Georgia 30308, US; Central Plaza, 475 Victoria Avenue, Tower One, Level 10, Suite 4, Chatswood, New South Wales 2067, AU; 4601 Sheridan St, #600, Hollywood, Florida 30308, US; 7700 Old Georgetown Rd, Suite 550, Bethesda, Maryland 20814, US; DLF Cyber City, Phase III, 11th Floor, Building 9B, Gurugram, Haryana 122022, IN; 1-2-7 Moto Akasaka, Minato-ku, Akasaka K Tower 4F, Tokyo, 107-0051, JP; 1 Jalan Pengaturcara U1/51A, Unit 3A-1, Tower 9, UOA Business Park, Shah Alam, Selangor 40150, MY; 73-75 Hung To Rd, Unit A, 3/F, KOHO, Kwun Tong, Hong Kong, HK; Auerspergstraße 8, Zell am See, Salzburg 5700, AT; ul. Chorzowska 148, Katowice, Śląskie 40-121, PL; Carrer Aribau 240, 6th Floor, Office L-M, Barcelona, 08006, ES; Dubai Internet City, Building 16, Dubai, AE; Saarbrücker Straße 36a, Berlin, BE, 10405, DE

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Mexico City is a major economic hub, with a strong focus on industries such as finance, technology, and hospitality.

Work Schedule: Full-time employees are expected to work 40 hours per week, with flexible hours and the option to work remotely 2-3 days per week.

ASSUMPTION: Shiji Group's global presence and diverse office locations offer employees the opportunity to work in dynamic and multicultural environments, fostering personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the Marketing Director or another senior leader
• Background check and offer extension for successful candidates

Key Assessment Areas:

• Communication skills and ability to articulate marketing strategies and campaigns in both English and Spanish
• Analytical skills and ability to interpret marketing metrics and KPIs
• Creativity and ability to develop engaging content and innovative marketing approaches
• Technical proficiency in marketing tools, SEO/SEM strategies, and PPC campaigns
• Collaboration and teamwork skills, with the ability to work effectively with cross-functional teams
• Adaptability and ability to manage multiple projects simultaneously and meet deadlines under pressure

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Shiji Group's business and the hospitality industry by conducting thorough research before the interview
• Prepare examples of successful marketing campaigns you've executed in previous roles, highlighting your ability to generate leads and maximize ROI
• Be ready to discuss your approach to ABM campaigns and your experience with marketing automation tools and CRM systems
• Follow up with the hiring manager or recruiter within 24 hours after the interview to express your interest in the role and address any remaining questions

ATS Keywords: Digital Marketing, B2B Marketing, Lead Generation, Content Creation, SEO, SEM, PPC, Email Marketing, Analytics, CRM, Team Collaboration, Project Management, Customer Engagement, Market Research, Event Planning, Bilingual Communication, Marketing Automation, Account-Based Marketing, Hybrid Work, Mexico City

ASSUMPTION: Shiji Group's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
• CRM systems (e.g., Salesforce, Zoho CRM, or HubSpot CRM)
• Content creation tools (e.g., Canva, Adobe Creative Suite, or Google Workspace)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Google Analytics
• Paid social advertising platforms (e.g., Facebook Ads, LinkedIn Ads, or Twitter Ads)
• SEO/SEM tools (e.g., Google Ads, Bing Ads, or SEMrush)
• Zoho tools (e.g., Zoho Analytics, Zoho Campaigns, or Zoho CRM)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Shiji Group encourages continuous learning and improvement, fostering a culture of innovation and creativity.
• Collaboration: The company values teamwork and cross-functional collaboration, promoting a culture of open communication and shared success.
• Customer-centricity: Shiji Group prioritizes customer needs and satisfaction, ensuring that its solutions and services meet the evolving demands of the hospitality industry.
• Integrity: The company upholds the highest ethical standards, fostering a culture of trust and accountability.

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and driving growth
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Customer-focused, with a commitment to understanding and meeting customer needs
• Adaptable and flexible, with a willingness to learn and grow in a rapidly evolving industry

Self-Assessment Questions:

• Do you possess strong communication skills in both English and Spanish, and can you articulate marketing strategies and campaigns effectively in both languages?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a proven track record of developing and executing successful B2B marketing campaigns, with a focus on lead generation and maximizing ROI?
• Are you comfortable working with cross-functional teams and collaborating with sales, product, and design teams to ensure marketing efforts align with business goals and brand standards?
• Do you possess strong analytical skills and the ability to interpret marketing metrics and KPIs to optimize campaign performance and refine strategies?

ASSUMPTION: Shiji Group's culture values innovation, collaboration, customer-centricity, and integrity, seeking candidates who align with these core principles and thrive in a dynamic, team-oriented environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines under pressure
• Adapting to a fast-paced, dynamic work environment with evolving priorities and responsibilities
• Working effectively with cross-functional teams and stakeholders, balancing marketing objectives with business goals and brand standards
• Navigating the complexities of the hospitality industry and staying up-to-date with emerging trends and technologies
• Balancing the demands of a hybrid work arrangement, with 2-3 days of on-site work per week

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, as candidates gain experience and expertise in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on B2B marketing within the hospitality industry, requiring a unique blend of skills and experience
• Shiji Group's global presence and comprehensive suite of hospitality solutions set it apart from other technology companies, offering candidates the opportunity to work on international projects and gain global experience
• Career progression in this role may differ from more traditional marketing paths, with opportunities to specialize in hospitality technology or transition into other areas of marketing, such as product marketing or brand management

ASSUMPTION: The unique aspects of this role and the company's global presence provide candidates with a distinctive career experience, with opportunities for growth and development tailored to their individual strengths and interests.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a major hotel chain, driving engagement and conversions through personalized content and strategic messaging
• Optimizing a hotel's website for search engines, improving organic traffic and visibility through on-page optimization and link-building strategies
• Managing a PPC campaign for a hospitality technology provider, enhancing brand awareness and driving qualified leads through targeted advertising and keyword optimization

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that candidates may undertake in this role, showcasing the breadth of marketing expertise required for success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall marketing strategy for the company, and how will my work contribute to its success?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• How does Shiji Group support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure success in this role, and how will my progress be evaluated?
• How does Shiji Group foster a culture of innovation and collaboration, and what opportunities exist for candidates to contribute to these aspects of the company's identity?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates the candidate's interest in the role and the company, and provides valuable information to inform their decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Shiji Group careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your ability to generate leads and maximize ROI in B2B marketing campaigns
• Prepare examples of successful marketing campaigns you've executed in previous roles, showcasing your creativity, analytical skills, and ability to optimize campaign performance
• Be ready to discuss your approach to ABM campaigns and your experience with marketing automation tools and CRM systems during the interview
• Follow up with the hiring manager or recruiter within 24 hours after the interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.