Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Unitis Contractor Supplies

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Local with flexibility for remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies to grow the company's online presence and engage customers
• Creating and managing social media content to enhance brand awareness and customer engagement
• Designing marketing materials, including flyers, catalogs, and seasonal campaigns, to keep the website fresh and visually appealing
• Tracking, analyzing, and optimizing campaign performance to ensure content and SEO strategies align with target audience preferences
• Collaborating with leadership, vendors, and customers to create training videos and other marketing initiatives

ASSUMPTION: The role requires a balance of creativity, analytical thinking, and strong communication skills to effectively manage digital marketing efforts and drive business growth.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies to maximize the company website, social media channels, and customer engagement

✅ Planning and posting daily social media content, engaging with followers, and managing user-generated content

✅ Creating and distributing marketing materials, such as flyers, catalogs, and seasonal campaigns, to promote events, store promotions, and vendor demos

✅ Tracking, analyzing, and optimizing campaign performance to ensure content and SEO strategies align with target audience preferences

✅ Supporting internal training and producing training videos on various topics

✅ Other duties as assigned to support marketing initiatives and business growth

ASSUMPTION: The role may require occasional travel to stores, job sites, and events to capture key moments and promote brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in digital marketing, web development, or a related role

Required Skills:

• Proven experience creating and implementing digital marketing strategies
• Proficiency in web development or design
• Strong proficiency in industry-standard tools such as Adobe Premiere, Final Cut, or Canva
• Clean, consistent design style with a strong understanding of brand identity
• Comfortable representing the brand on camera or voice, effectively communicating the company's message
• Self-starter mindset with the ability to manage projects independently
• Local to Southern California with the flexibility to travel to stores and job sites as needed

Preferred Skills:

• Ownership of camera, drone, and editing gear

ASSUMPTION: Candidates with a strong portfolio or video showcasing their style will have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 annually

Benefits:

• Health benefits, including Medical and Dental
• Company-sponsored 401k plan with a 4% match
• 6 paid company holidays
• Generous paid vacation

Working Hours: Monday–Friday, with working hours varying depending on project needs

ASSUMPTION: The salary range provided is based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience in the Southern California area.

📌 Applicant Insights

🔍 Company Context

Industry: Unitis Contractor Supplies operates in the wholesale industry, specializing in construction supplies and building materials. The company serves customers throughout Southern California and ships worldwide.

Company Size: Unitis Contractor Supplies is a small company with 11-50 employees, providing a collaborative and agile work environment where individual contributions can significantly impact business growth.

Founded: The company was founded in 2008, with a mission to provide excellence and relentlessly serve those who build.

Company Description:

• Unitis Contractor Supplies is a leading distributor of construction supplies and building materials
• The company stocks a large inventory of hand and power tools, safety supplies and equipment, hardware and fasteners, and building materials
• Unitis Contractor Supplies delivers throughout Southern California and ships worldwide

Company Specialties:

• Construction Supplies
• Hand Tools
• Power Tools
• Safety Supplies
• Personal Protective Equipment
• Hardware
• Fasteners
• Building Materials
• Concrete
• Rebar
• Lumber

Company Website: unitisonline.com

ASSUMPTION: Working at Unitis Contractor Supplies offers opportunities for growth and impact in a dynamic and collaborative environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital marketing, web development, or a related field.

Reporting Structure: The Digital Marketing Specialist reports directly to the CEO and works closely with leadership, vendors, and customers to create and implement marketing strategies.

Work Arrangement: This is a hybrid role, combining remote work with local travel to stores, job sites, and events as needed.

Growth Opportunities:

• Potential to grow within the marketing department as the company expands its digital presence
• Opportunities to collaborate with leadership and influence marketing strategies
• Chance to develop and refine skills in digital marketing, content creation, and project management

ASSUMPTION: The role offers opportunities for professional growth and development in a fast-paced and dynamic environment.

🌍 Location & Work Environment

Office Type: The company has multiple store locations throughout Southern California, with the headquarters in San Diego.

Office Location(s): 4935 Mercury St, San Diego, CA 92111, US

Geographic Context:

• San Diego is the second-largest city in California, offering a diverse range of cultural, recreational, and entertainment options
• The city has a Mediterranean climate, with mild winters and warm, dry summers
• San Diego is home to a thriving tech industry, providing ample networking and professional development opportunities

Work Schedule: The work schedule is Monday–Friday, with working hours varying depending on project needs. Occasional travel may be required for events, job sites, and store visits.

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, allowing for flexibility and adaptability in the work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Digital marketing strategy and implementation
• Creativity and design skills
• Communication and presentation skills
• Project management and organizational skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or short video showcasing your design style and marketing expertise
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research the company and industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Digital Marketing, Web Development, Adobe Premiere, Final Cut, Canva, Brand Identity, Communication, Project Management, Customer Engagement, Content Creation, SEO, Data Analysis, Training Production, Social Media Management, Graphic Design, Time Management

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Adobe Premiere
• Final Cut
• Canva
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Video editing and production equipment (optional, but preferred)

ASSUMPTION: The required tools and technologies may evolve as the company's digital marketing strategies and needs change.

👔 Cultural Fit Considerations

Company Values:

• Sell convenience, provide excellence, and relentlessly serve those who build
• Put customers first and strive for top-notch service
• Embrace an entrepreneurial mindset and drive business growth
• Work with integrity and personal accountability
• Persevere and continuously improve performance and skillset

Work Style:

• Adaptable and flexible, adjusting strategies to ensure company growth
• Excellent communication skills using a variety of platforms
• Able to develop and maintain productive relationships and work as a team
• Able to manage time effectively to meet company deadlines
• Able to manage up to ensure operational, performance, and professional goals are met
• Able to work safely and independently

Self-Assessment Questions:

• Do you have a strong understanding of brand identity and a clean, consistent design style?
• Are you comfortable representing the brand on camera or voice, effectively communicating the company's message?
• Do you have a self-starter mindset and the ability to manage projects independently?
• Are you able to adapt to varying job duties and multitask effectively?
• Do you have the flexibility to travel to stores and job sites as needed?

ASSUMPTION: Applicants who align with the company's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Occasional travel to stores, job sites, and events may be required
• The role may involve working with tight deadlines and managing multiple projects simultaneously
• Applicants may need to adapt to evolving digital marketing strategies and tools
• The role may require working with a diverse range of stakeholders, including leadership, vendors, and customers

ASSUMPTION: Applicants should be prepared to adapt to changing priorities and work effectively in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing strategies and implementation
• Applicants should have experience in digital marketing, web development, or a related field, with a portfolio or video showcasing their design style and marketing expertise
• This role offers opportunities for growth and impact in a small, collaborative company environment

ASSUMPTION: Applicants should research similar roles in the digital marketing field to better understand the requirements and expectations of this position.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and customer engagement
• Creating and distributing marketing materials, such as flyers, catalogs, and seasonal campaigns, to promote company events and products
• Producing training videos on various topics to support internal training and professional development

ASSUMPTION: Applicants should be prepared to provide examples of their work and explain how their skills and experiences align with the role's requirements.

❓ Key Questions to Ask During Interview

• Can you describe the company's digital marketing strategy and how this role fits into that plan?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or short video showcasing your design style and marketing expertise
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
• Research the company and industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.