Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Hughes Federal Credit Union

🔹 Location: Tucson, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Digital Marketing Manager in executing and optimizing digital marketing efforts
• Managing web content and online ad campaigns
• Monitoring performance metrics and reputation platforms
• Collaborating with internal teams and assisting in campaign testing

ASSUMPTION: This role requires a strong understanding of digital marketing principles and hands-on experience with various digital marketing tools and platforms.

📋 Key Responsibilities

✅ Supporting promotion of products and services to drive traffic and acquire new members

✅ Monitoring performance of digital ad campaigns and marketing initiatives

✅ Conducting market research

✅ Assisting in implementing A/B testing for digital campaigns

✅ Staying informed on emerging trends and technologies

✅ Providing administrative support to the department as needed

✅ Managing online reputation including Google reviews, Yelp, BBB, social media, and any other related platform

ASSUMPTION: The role may require occasional weekend or evening work to ensure timely completion of projects or to attend industry events.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field including Marketing, Communications, Business, or equivalent work or educational experience required

Experience: Minimum of six months of similar or related experience

Required Skills:

• Experience in deploying campaigns through at least one leading email marketing service provider
• Knowledge of Google Products (Google Ads, Google Analytics, Google Looker Studio), updating websites, and data reporting

Preferred Skills:

• Familiarity with SEO best practices and keyword research tools
• Basic knowledge of website development

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $28.50 - $40.50 per hour (approximately $59,560 - $84,320 annually, based on a 40-hour workweek)

Benefits:

• Generous Paid Time Off Policy (up to 15 days in the first year, increasing with tenure)
• VTO (Volunteer Time Off) up to 16 hours yearly
• 401(k) plan with 7% company match
• Health, Dental, and Vision Insurance (Health Savings Account with employer contribution available and free vision insurance)
• Life and Disability Insurance (provided by the Credit Union with optional supplemental coverage available)
• Competitive Wage and Professional Development (Educational Assistance)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist role in Tucson, Arizona. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: Medium (201-500 employees)

Founded: 1952

Company Description:

• Hughes Federal Credit Union is a locally-owned, member-owned, not-for-profit financial institution
• Founded in 1952, Hughes has been making a positive difference in the financial lives of its members for over 70 years
• The credit union offers a wide range of financial services, including banking, loans, and investment products

Company Specialties:

• Banking
• Vehicle Loans
• Debit Cards
• Credit Cards
• Checking Accounts
• IRAs
• Mortgage Loans
• Home Equity Loans
• Financial Planning
• Certificate Accounts (CDs)
• Personal Loans
• Savings Accounts

Company Website: HughesFCU.org

ASSUMPTION: Hughes Federal Credit Union is a well-established financial institution with a strong presence in the Tucson community. Its size and longevity suggest a stable work environment with opportunities for career growth.

📊 Role Analysis

Career Level: Entry-Level (0-2 years of experience)

Reporting Structure: This role reports directly to the Digital Marketing Manager

Work Arrangement: On-site (Tucson, Arizona)

Growth Opportunities:

• As the credit union continues to grow, there may be opportunities for advancement within the marketing department or other areas of the organization
• Hughes FCU offers educational assistance to support employees' professional development

ASSUMPTION: This role provides an excellent entry point into the digital marketing field, with opportunities to learn and grow within a well-established organization.

🌍 Location & Work Environment

Office Type: Hughes Federal Credit Union has multiple branch locations throughout Tucson, with the main headquarters located at 971 W. Wetmore, Tucson, AZ 85705

Office Location(s):

• 971 W. Wetmore, Tucson, AZ 85705
• 7820 N Cortaro Rd, Tucson, Arizona 85743
• 7970 N Thornydale Rd, Tucson, Arizona
• 3131 E Speedway Blvd, Tucson, Arizona
• 280 N Pantano Rd, Tucson, Arizona
• 951 E Hermans Rd, Tucson, Arizona 85756
• 8701 S Kolb Rd, Tucson, Arizona
• 9036 S Houghton Rd, Tucson, Arizona 85747

Geographic Context:

• Tucson is the second-largest city in Arizona, with a population of over 540,000
• The city offers a mix of urban and suburban living, with a cost of living that is generally lower than the national average
• Tucson has a semi-arid climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours per week), with occasional weekend or evening work as needed

ASSUMPTION: The on-site work arrangement allows for face-to-face collaboration and interaction with team members and other departments, fostering a strong sense of camaraderie and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Digital Marketing Manager and other team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Problem-solving abilities
• Adaptability and willingness to learn
• Communication and teamwork skills
• Alignment with Hughes FCU's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your digital marketing experience and achievements
• Demonstrate your understanding of the credit union industry and Hughes FCU's mission and values
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, Marketing Specialist, Google Ads, Google Analytics, Email Marketing, SEO, A/B Testing, Web Content Management, Performance Metrics Monitoring

ASSUMPTION: Hughes FCU uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Looker Studio
• Email marketing service provider (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Website content management system (e.g., WordPress, Drupal)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Community involvement
• Excellence
• Teamwork

Work Style:

• Collaborative
• Adaptable
• Results-driven
• detail-oriented
• Positive and professional

Self-Assessment Questions:

• Do you have a passion for helping members improve their financial lives?
• Are you comfortable working in a fast-paced, team-oriented environment?
• Do you thrive on staying up-to-date with the latest digital marketing trends and technologies?

ASSUMPTION: Hughes FCU values employees who are committed to its mission, collaborative, adaptable, and results-driven. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Occasional weekend or evening work may be required to ensure timely completion of projects or to attend industry events
• The role may involve working with multiple departments and stakeholders, requiring strong communication and collaboration skills
• The digital marketing landscape is constantly evolving, requiring continuous learning and adaptation
• The cost of living in Tucson may be higher than in other parts of Arizona, potentially impacting the overall compensation package

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, a willingness to learn, and a positive attitude.

📈 Similar Roles Comparison

• Compared to other digital marketing specialist roles, this position offers a competitive salary range and comprehensive benefits package
• Hughes FCU's size and longevity provide opportunities for career growth and development
• As a credit union, Hughes FCU offers a unique work environment focused on member service and community involvement

ASSUMPTION: This role offers a unique blend of digital marketing experience, community involvement, and member-focused culture, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote a new product or service
• Analyzing website traffic data to identify trends and optimize user experience
• Conducting keyword research and on-page SEO to improve search engine rankings

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as IT and the Digital Product team?
• What opportunities are there for professional development and growth within the marketing department or the organization as a whole?
• How does Hughes FCU support its employees in maintaining a healthy work-life balance?
• What are the most important qualities and skills you're looking for in a candidate for this role?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the organization, and can help you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
• Research Hughes Federal Credit Union and the credit union industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.