📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Solera
🔹 Location: Virtual Florida
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning and executing digital marketing campaigns to drive leads and showroom traffic
- Managing paid advertising across various platforms and optimizing based on performance data
- Creating and scheduling email campaigns using marketing automation tools
- Collaborating with dealership sales and service teams to align offers and promotions
- Analyzing performance metrics and providing business recommendations to improve customer performance
ASSUMPTION: This role requires a strong understanding of digital marketing tactics and tools, as well as the ability to work in a fast-paced environment and juggle multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Plan and execute digital marketing campaigns focused on driving leads, service appointments, and showroom traffic
✅ Manage paid advertising across Google, Facebook, Instagram, Display, and other platforms; monitor performance and optimize based on data
✅ Create and schedule email campaigns for sales events, service promotions, and follow-ups using marketing automation tools
✅ Collaborate with dealership sales and service teams to align offers and promotions with local market needs
✅ Maintain and update website content, landing pages, and inventory feeds; ensure accurate representation of products and offers
✅ Analyze performance metrics and report on KPIs—traffic, leads, conversions, ROI
✅ Proactively provide business recommendations including market/industry trends to improve customer performance
✅ Stay current with automotive digital trends, vendor platforms, and changes in consumer behavior
✅ Onboard new customers and programs internally and also with vendor partners
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong communication and collaboration skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field preferred
Experience: 3+ years of experience in digital marketing, ideally in the automotive retail space
Required Skills:
- Strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics
- Proficient in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms (e.g., VinSolutions, Dealer.com, or equivalent)
- Solid writing skills for email, ad copy, and website content
- Ability to work in a fast-paced environment and juggle multiple campaigns at once
Preferred Skills:
- Experience with inventory marketing tools like Dealer Inspire, CarNow, or other dealer tech stacks
- Working knowledge of automotive DMS platforms and lead handling processes
- Familiarity with video or creative production tools (Canva, Adobe, etc.)
ASSUMPTION: Candidates with experience in the automotive retail industry and proficiency in relevant marketing tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the automotive retail industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM EST)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. The company provides products and services to protect life’s other most important assets: our homes and digital identities.
Company Size: Solera has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: Solera was founded in 2005 and has since grown to serve over 235,000 partners and customers in more than 90 countries.
Company Description:
- Solera processes over 300 million digital transactions annually
- The company provides products and services to protect life’s most important assets, including vehicles, homes, and digital identities
- Solera fosters an innovative culture and is dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms, and automation
Company Specialties:
- Vehicle lifecycle management software-as-a-service
- Data and analytics services
- Fleet solutions
- Vehicle claims and repairs
Company Website: solera.com
ASSUMPTION: Working at Solera offers opportunities for professional growth and exposure to a diverse range of products and services within the automotive and related industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, preferably in the automotive retail industry.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and service teams at dealerships.
Work Arrangement: This role is remote-friendly, with the option to work from home or a virtual office environment.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Specialist or Marketing Manager role
- Expansion into related fields, such as product marketing or market research
- Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Virtual office environment
Office Location(s): Virtual Florida
Geographic Context:
- Virtual Florida offers a flexible work arrangement with the option to work from home or a virtual office
- The role requires collaboration with dealerships across the United States, providing exposure to various regional markets and consumer behaviors
- Florida is an attractive location for remote workers due to its warm climate, no state income tax, and numerous cultural attractions
Work Schedule: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM EST)
ASSUMPTION: Working in a virtual office environment requires strong self-motivation, time management skills, and the ability to collaborate effectively with remote team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant experience in digital marketing, particularly in the automotive retail industry
- Demonstrate a strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics
- Showcase proficiency in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Digital Marketing, Automotive Retail, Paid Media, SEO, SEM, Email Marketing, Google Ads, Facebook Ads, Google Analytics, CRM, Marketing Automation, Inventory Marketing
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the marketing department.
🛠️ Tools & Technologies
- Google Ads
- Facebook Business Manager
- Google Analytics (GA4)
- Marketing automation platforms (e.g., VinSolutions, Dealer.com, or equivalent)
- CRM software (e.g., Salesforce, HubSpot, or equivalent)
- Inventory marketing tools (e.g., Dealer Inspire, CarNow, or other dealer tech stacks)
- Video or creative production tools (Canva, Adobe, etc.)
ASSUMPTION: Proficiency in relevant marketing tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and collaborating with remote team members?
- Do you have a strong understanding of digital marketing tactics and tools, particularly in the automotive retail industry?
- Are you able to work independently and manage multiple campaigns simultaneously?
ASSUMPTION: Candidates who align with Solera's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to changes in consumer behavior and market trends
- Collaborating effectively with remote team members and dealerships across various regions
- Analyzing and interpreting performance data to make data-driven decisions
ASSUMPTION: Addressing these challenges requires strong time management, communication, and analytical skills, as well as the ability to work effectively in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Marketing Coordinator position in other industries, but with a focus on the automotive retail industry
- Compared to other digital marketing roles, this position requires a strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics, as well as proficiency in relevant marketing tools
- Career progression may include advancement to a Senior Digital Marketing Specialist or Marketing Manager role, with opportunities to specialize in specific areas of digital marketing or expand into related fields
ASSUMPTION: Candidates with experience in digital marketing and a strong understanding of the automotive retail industry will find this role to be a good fit for their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive leads and showroom traffic for a specific dealership
- Analyzing performance data to optimize paid advertising campaigns and improve ROI
- Collaborating with dealership sales and service teams to create and schedule email campaigns for sales events, service promotions, and follow-ups
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and key tasks required for success in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the automotive retail industry, and how does this role address them?
- How does this role collaborate with dealerships, and what are the key priorities for the first 30, 60, and 90 days in this position?
- What opportunities are there for professional growth and development within the marketing department and across the broader organization?
- How does Solera support work-life balance for remote employees, and what resources are available to facilitate a productive work environment?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Solera careers page
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role, such as digital marketing expertise, campaign management skills, and proficiency in relevant marketing tools
- Prepare for the interview by researching the automotive retail industry and Solera's products and services
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
