Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Aphex

🔹 Location: Brisbane, Queensland, Australia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (with access to a convenient WeWork office)

🚀 Job Overview

Key aspects of this role include:

• Managing paid campaigns, especially LinkedIn and search, to drive growth
• Exploring new angles, audiences, and formats to enhance performance
• Collaborating with design, sales, and customer success teams to create effective campaigns
• Analyzing data and reporting to improve CPL and lead quality
• Contributing to additional campaigns and helping make informed decisions about spending

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of campaigns. The ideal candidate will have experience in B2B SaaS marketing and be comfortable working in a remote, collaborative environment.

📋 Key Responsibilities

✅ Manage LinkedIn ads, LinkedIn organic, and paid search campaigns daily

✅ Explore different angles, audiences, and formats to enhance performance

✅ Coordinate and improve retargeting across channels

✅ Develop landing page strategy and collaborate with the designer on ad variations and landing pages

✅ Contribute to additional campaigns, such as product launches or webinars, when a digital strategy is beneficial

✅ Manage reporting and improve CPL and lead quality

✅ Help make informed decisions about spending and where it's most effective

ASSUMPTION: The responsibilities listed above are the core duties of this role. However, the nature of a startup environment means that tasks and priorities may shift as the company grows and evolves.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in paid campaigns, especially LinkedIn and search

Required Skills:

• Proven experience with paid campaigns, especially LinkedIn and search
• Strong planning and analytical skills
• Effective time management and comfort with responsibility
• Clear communication and collaborative style
• Interest in exploring new approaches and understanding outcomes

Preferred Skills:

• Experience with HubSpot, GA, or other marketing automation tools
• Familiarity with the construction or software industries
• Experience working in a remote, global team

ASSUMPTION: While experience with specific tools and industries is beneficial, the most important qualities for this role are a strong analytical mindset, collaborative spirit, and a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per year (based on experience and industry standards for a mid-level marketing role in Brisbane)

Benefits:

• Flexibility: Remote-first working with access to a convenient WeWork office.
• The right tools: A sweet Macbook Pro setup and a cutting-edge tech stack.
• Genuine development: Ongoing training, learning, and coaching to get better every day (including a training allowance).
• A focus on culture: at Aphex, we are serious about making real impact, together and strive to walk the talk on that every day.

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with global teams

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Brisbane. Aphex offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on construction project planning and management

Company Size: Small (11-50 employees) - Aphex offers a dynamic, collaborative work environment where employees have a significant impact on the company's growth and success

Founded: 2018 - Aphex is a relatively young company with a strong focus on innovation and continuous improvement

Company Description:

• Aphex gives Engineers the power to quickly build plans from the ground up, as a team. With simplified Gantt charts, effortless sharing, and an open view of each other's plans, it’s never been easier to keep on top of change.
• Aphex is on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform.
• Aphex is expanding globally, with strong product-market fit in the UK and Australia, and is looking to scale its go-to-market team.

Company Specialties:

• Construction
• Technology
• Software
• SaaS
• Engineering
• Planning
• Infrastructure
• and Productivity

Company Website: http://www.aphex.co

ASSUMPTION: Aphex is a growing startup with a strong focus on innovation and collaboration. The company offers a unique opportunity to work on cutting-edge technology in the construction industry and contribute to its global expansion.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to take ownership of Aphex's paid marketing strategy and make a significant impact on the company's growth

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the design, sales, and customer success teams

Work Arrangement: Remote OK - Aphex offers a remote-first work environment with access to a convenient WeWork office for those who prefer a physical workspace

Growth Opportunities:

• As Aphex grows, there will be opportunities for the Digital Marketing Specialist to take on additional responsibilities and advance their career within the marketing team
• The ideal candidate will have the opportunity to shape Aphex's paid marketing strategy and make a significant impact on the company's success
• Aphex offers ongoing training, learning, and coaching to help employees develop their skills and advance their careers

ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to take ownership of a critical aspect of Aphex's growth strategy and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote-first with access to a convenient WeWork office

Office Location(s): Brisbane, Queensland, Australia

Geographic Context:

• Brisbane is the capital of Queensland and the third-most populous city in Australia
• Brisbane offers a subtropical climate, with mild winters and warm, humid summers
• The city is known for its vibrant cultural scene, with a wide range of arts, music, and food festivals throughout the year

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with global teams

ASSUMPTION: Aphex's remote-first work environment offers employees the flexibility to work from anywhere, with access to a convenient WeWork office for those who prefer a physical workspace. The ideal candidate will be comfortable working in a remote, global team and able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and Aphex's mission and values
• Recorded video interview to assess technical skills and cultural fit
• Final interview with the Head of Marketing to discuss long-term goals and fit

Key Assessment Areas:

• Data-driven decision making and analytical skills
• Collaborative communication style and ability to work effectively in a remote team
• Understanding of Aphex's mission and values, and alignment with the company's culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to paid marketing campaigns and your experience with LinkedIn and search advertising
• Demonstrate your understanding of Aphex's mission and values and how you can contribute to the company's success

ATS Keywords: Digital Marketing, Paid Campaigns, LinkedIn Ads, Search Marketing, Data Analysis, Time Management, Collaboration, Creative Briefing

ASSUMPTION: Aphex's interview process is designed to assess the candidate's technical skills and cultural fit with the company's mission and values. The ideal candidate will be able to demonstrate their relevant experience and skills and show how they can contribute to Aphex's success.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Ads
• Google Ads
• Macbook Pro
• Cutting-edge tech stack

ASSUMPTION: Aphex provides its employees with the right tools to do their jobs effectively, including a sweet Macbook Pro setup and access to a cutting-edge tech stack.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: We focus on making a real impact, together
• Collaborative: We work together to achieve our goals
• Adaptable: We embrace change and continuously improve

Work Style:

• Remote-first: We offer flexibility and trust our team members to manage their time effectively
• Data-driven: We make decisions based on data and continuous learning
• Collaborative: We work together to achieve our goals and support each other's success

Self-Assessment Questions:

• Do you thrive in a remote, collaborative work environment?
• Are you comfortable making data-driven decisions and continuously optimizing campaigns?
• Do you align with Aphex's mission and values, and are you excited about the opportunity to make a real impact, together?

ASSUMPTION: Aphex is looking for candidates who are a strong cultural fit with the company's mission and values. The ideal candidate will be comfortable working in a remote, collaborative environment and be excited about the opportunity to make a real impact, together.

⚠️ Potential Challenges

• Managing multiple campaigns and channels simultaneously may require strong time management and organizational skills
• Working in a remote, global team may require adaptability and effective communication skills
• Aphex is a growing startup, and the nature of the role may evolve as the company expands and changes
• The construction industry can be risk-averse and slow to adopt new technologies, which may present challenges when launching new campaigns or initiatives

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to adapt to changes as the company grows and evolves.

📈 Similar Roles Comparison

• This role is similar to a B2B Paid Marketing Specialist or Demand Generation Specialist, but with a focus on the construction industry and Aphex's unique planning platform
• Aphex's remote-first work environment offers more flexibility than traditional office-based roles, but may require stronger self-motivation and time management skills
• This role offers the opportunity to take ownership of a critical aspect of Aphex's growth strategy and make a significant impact on the company's success

ASSUMPTION: This role is unique to Aphex and offers a unique opportunity to work on cutting-edge technology in the construction industry and contribute to the company's global expansion.

📝 Sample Projects

• Developing and executing a paid campaign to launch Aphex's planning platform in a new region
• Analyzing campaign performance data to optimize ad spend and improve lead quality
• Collaborating with the design team to create visually appealing and effective ad creatives

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to make a real impact, together.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Aphex's growth in the construction industry, and how can this role help address them?
• How does Aphex's remote-first work environment support collaboration and productivity?
• What opportunities are there for professional development and growth within the marketing team?
• How does Aphex measure the success of its paid marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is Aphex's long-term vision for global expansion, and how can this role contribute to that success?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in Aphex's mission and values and their commitment to making a real impact, together.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your initial screening call by researching Aphex's mission and values and thinking about how you can contribute to the company's success
• If selected for the final interview, be prepared to discuss your approach to paid marketing campaigns and your experience with LinkedIn and search advertising
• Follow up with Aphex after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.