Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Life Science Connect

🔹 Location: Horsham, Pennsylvania

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growing online communities through engaging content and marketing tactics
• Collaborating cross-functionally with internal market teams
• Managing promotional calendars and day-to-day campaign execution
• Analyzing campaign effectiveness and generating reports

ASSUMPTION: This role requires a strong focus on digital marketing strategies and a deep understanding of audience engagement to drive community growth.

📋 Key Responsibilities

✅ Execute omnichannel marketing tactics to connect with the target audience, nurture relationships, and convert them to newsletter subscribers or registered community members

✅ Work with internal market teams to identify audience personas and understand their information needs

✅ Engage with the target audience on LinkedIn and other platforms through various tactics

✅ Write persuasive copy for social media posts, ads, emails, and other marketing materials

✅ Collaborate with the creative team to create eye-catching graphics, videos, and emails

✅ Design and build landing and registration pages that convert visitors into subscribers or registered community members

✅ Manage promotional calendars and day-to-day campaign execution

✅ Continuously monitor, test, and measure campaign effectiveness for ongoing improvement

✅ Track KPIs and generate reports for market groups

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, advertising, communications, or a related field

Experience: 1-3 years of work experience in digital marketing, copywriting, audience development, or digital publishing

Required Skills:

• Excellent copywriting skills
• Strong analytical skills with experience using analytics tools
• High attention to detail and highly organized
• Collaborative team player with great interpersonal skills

Preferred Skills:

• B2B marketing experience (ideally in the life sciences or other technical sector)
• Omnichannel experience in demand and lead generation

ASSUMPTION: Candidates with experience in B2B marketing and omnichannel demand generation may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year (based on industry standards for entry to mid-level digital marketing roles in the Philadelphia area)

Benefits:

• Medical, vision, prescription, and dental coverage for you and your family
• 100% company-paid short- and long-term disability insurance
• 100% company-paid life insurance
• 401(k) with dollar-for-dollar company match up to 6%
• 15 vacation days and 6 personal days on day 1
• 13 company-paid holidays

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM (with flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Life Science Connect is an internet publishing company focused on connecting professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities.

Company Size: Life Science Connect has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but it has been operating for at least a few years, as indicated by its established online presence and community.

Company Description:

• Life Science Connect aims to connect professionals and suppliers to advance the pace of research, development, manufacturing, and the use of life science innovations.
• The company operates a network of life science communities dedicated to a better way of connecting professionals.
• Life Science Connect offers a range of resources, including articles, digital events, videos, podcasts, and more, to support its communities.

Company Specialties:

• Life Science Connect specializes in connecting life science professionals and suppliers through digital platforms.
• The company focuses on providing valuable content and resources to support its communities.
• Life Science Connect also offers event planning and management services for life science events.

Company Website: lifescienceconnect.com

ASSUMPTION: Life Science Connect is a well-established company in the life sciences industry, with a strong focus on digital communities and content creation.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level digital marketing professionals seeking to grow their careers in a dynamic and collaborative environment.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with various internal market teams.

Work Arrangement: This is an on-site role, with the primary work location being the company's Horsham, PA office.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role.
• Life Science Connect offers a range of resources and training opportunities to support the professional development of its employees.
• The company's focus on collaboration and cross-functional work may provide opportunities for the Digital Marketing Specialist to gain experience in other areas of the business.

ASSUMPTION: Life Science Connect values employee growth and development, and there may be opportunities for the Digital Marketing Specialist to advance their career within the company.

🌍 Location & Work Environment

Office Type: Life Science Connect's Horsham, PA office is a professional and collaborative workspace designed to support productivity and teamwork.

Office Location(s): 101 Gibraltar Rd, Suite 100, Horsham Township, Pennsylvania 19044, US

Geographic Context:

• Horsham is located in Montgomery County, Pennsylvania, approximately 20 miles north of Philadelphia.
• The area offers a mix of urban and suburban living, with easy access to major highways and public transportation.
• Horsham is home to a variety of businesses, including life science and healthcare companies, making it an ideal location for professionals in these industries.

Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility as needed to accommodate campaign execution and other project demands.

ASSUMPTION: Life Science Connect's Horsham office provides a professional and collaborative work environment that supports the success of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Digital marketing skills and experience
• Copywriting and content creation abilities
• Analytical and problem-solving skills
• Collaboration and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Life Science Connect's mission and how your skills and experience align with the role's requirements
• Prepare examples of your copywriting and content creation work to showcase during the interview
• Research Life Science Connect's industry and competitors to demonstrate your knowledge of the market and the company's position within it

ATS Keywords: Digital Marketing, Social Media, Copywriting, Audience Development, Campaign Management, Analytics, Life Sciences, B2B Marketing, Lead Generation

ASSUMPTION: Life Science Connect's hiring process is designed to assess candidates' skills, experience, and cultural fit for the Digital Marketing Specialist role.

🛠️ Tools & Technologies

• LinkedIn (for engagement with the target audience and advertising)
• Email marketing platforms (for newsletter and email campaign management)
• Analytics tools (for tracking and measuring campaign effectiveness)
• Content creation and design tools (for creating graphics, videos, and other marketing materials)
• Project management tools (for managing promotional calendars and campaign execution)

ASSUMPTION: Life Science Connect uses a range of digital marketing tools and technologies to support the execution of its marketing campaigns and the growth of its online communities.

👔 Cultural Fit Considerations

Company Values:

• Connect: Life Science Connect places a strong emphasis on connecting professionals and suppliers within the life sciences industry
• Collaborate: The company values collaboration and teamwork, both internally and with external partners
• Contribute: Life Science Connect aims to contribute to the advancement of the life sciences industry through its digital communities and resources

Work Style:

• Dynamic and fast-paced: Life Science Connect operates in a dynamic and fast-paced environment, with a focus on continuous improvement and innovation
• Collaborative: The company values collaboration and teamwork, with a strong emphasis on cross-functional collaboration
• Data-driven: Life Science Connect uses data and analytics to inform its marketing strategies and campaign execution

Self-Assessment Questions:

• Do you have a strong understanding of the life sciences industry and its target audience?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on continuous improvement and innovation?
• Do you have strong collaboration and teamwork skills, with experience working cross-functionally?
• Are you comfortable using data and analytics to inform your marketing strategies and campaign execution?

ASSUMPTION: Life Science Connect values candidates who are passionate about the life sciences industry, comfortable working in a dynamic and collaborative environment, and skilled in data-driven marketing strategies.

⚠️ Potential Challenges

• Life Science Connect operates in a competitive and rapidly evolving industry, which may present challenges in maintaining a strong online presence and audience engagement
• The role requires a strong understanding of the life sciences industry and its target audience, which may present a learning curve for candidates from outside the industry
• The on-site nature of the role may require candidates to commute to the Horsham office, which may present logistical challenges for some applicants
• The role may require occasional work outside of regular business hours to accommodate campaign execution and other project demands

ASSUMPTION: While Life Science Connect offers a dynamic and collaborative work environment, candidates should be prepared to face the challenges that come with operating in a competitive and rapidly evolving industry.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, the Digital Marketing Specialist role at Life Science Connect places a strong emphasis on audience engagement and community growth within the life sciences industry
• Life Science Connect's focus on the life sciences industry differentiates it from other digital marketing roles that may focus on more general or consumer-facing audiences
• In terms of career path, the Digital Marketing Specialist role at Life Science Connect may provide opportunities for growth and advancement within the company, as well as the potential to transition into other marketing or management roles

ASSUMPTION: While the Digital Marketing Specialist role at Life Science Connect shares similarities with other digital marketing roles, its focus on the life sciences industry and potential for growth and advancement make it a unique opportunity for candidates seeking to grow their careers in this field.

📝 Sample Projects

• Developing and executing a LinkedIn advertising campaign to drive engagement and conversions among life science professionals
• Creating and managing an email marketing campaign to nurture relationships with the target audience and drive newsletter subscriptions
• Designing and building a landing page to convert visitors into registered community members for an upcoming digital event

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the Digital Marketing Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the target audience for Life Science Connect's digital communities and how the company engages with them?
• How does Life Science Connect collaborate with internal market teams to identify audience personas and understand their information needs?
• What are the key performance indicators (KPIs) used to measure the success of Life Science Connect's marketing campaigns, and how are they tracked and analyzed?
• How does Life Science Connect support the professional development and growth of its employees, particularly within the marketing department?
• What is the work-life balance like for employees in the Digital Marketing Specialist role, and how does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions during the interview can help candidates better understand the role, the company, and the work environment, as well as demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Life Science Connect job portal
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Write a cover letter that demonstrates your understanding of Life Science Connect's mission and how your skills and experience align with the role's requirements
• Prepare examples of your copywriting and content creation work to showcase during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.