📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Westwood Professional Services, Inc.
🔹 Location: Minnetonka, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining reporting, dashboards, and performance insights
- Analyzing marketing metrics and providing actionable recommendations
- Collaborating with cross-functional teams to optimize brand and marketing effectiveness
- Managing analytics & insights requests and ensuring data accuracy
- Proactively tracking deliverables and informing stakeholders of progress
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team environment.
📋 Key Responsibilities
✅ Create, refine, and maintain reporting, dashboards, and performance insights using tools like Looker Studio, PowerBI, Excel, and PowerPoint
✅ Manage analytics & insights requests, QA checks, and validation with exceptional attention to detail and curiosity
✅ Learn and utilize data and domain knowledge to support analytics deliverables, such as sharing KPI/metric interpretation and findings
✅ Present analytics to internal stakeholders and provide clear, actionable recommendations
✅ Proactively track assigned deliverables and inform business partners of progress relative to project timelines
✅ Bring forward new ideas, process improvements, solutions, and opportunities
✅ Perform ad hoc analysis to support the execution of marketing and brand initiatives internally and externally
✅ Clean, sort, and create standards to analyze complex datasets further to identify trends, opportunities, and anomalies
✅ Develop and support training on data collection, measurement, and analysis for technical and non-technical audiences
✅ Work with cross-functional teams and internal units to achieve business objectives and initiatives
✅ Assist in managing websites, social media, other digital marketing applications, and other marketing or digital projects as they arise
ASSUMPTION: This role may require occasional overtime or working on weekends to meet project deadlines or support special events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, analytics, business, or a related field
Experience: 2-5 years of experience in digital marketing, analytics, or a related field
Required Skills:
- Proficient in digital analytics tools and tagging
- Strong proficiency with databases and analytic languages
- Excellent written and verbal communication skills
- Self-starter with a can-do attitude and ability to manage multiple projects with minimal supervision
- Excellent problem-solving skills and continuous improvement mindset
- Knowledge of SEO and keyword research
Preferred Skills:
- Experience with Google Analytics, Looker Studio, PowerBI, Excel, and PowerPoint
- Familiarity with CRM systems and marketing automation workflows
- Background in A/B testing and experiment design
ASSUMPTION: Candidates with experience in AI and machine learning may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: USD $65,000.00 - $80,000.00 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience in the Minneapolis-St. Paul metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry: Westwood Professional Services, Inc. operates in the engineering and consulting services industry, specializing in energy grid transformation, infrastructure design, and community development.
Company Size: Westwood has over 50 years of experience and a legacy of innovation, employing a team of dedicated professionals committed to understanding the unique needs of their clients and markets.
Founded: Westwood was founded in 1970 and has since grown to become a leading provider of engineering, procurement, and construction (EPC) services for the energy and infrastructure sectors.
Company Description:
- Westwood is dedicated to creating a better world for people through its work, transforming the energy grid, designing resilient infrastructure, and developing communities that will flourish today and for future generations.
- The company customizes its technical capabilities and geographic reach to meet its clients' unique needs and help them realize their vision.
- Westwood is committed to fostering a collaborative "One Team" mentality, yielding superior outcomes in everything it does.
Company Specialties:
- Energy grid transformation
- Infrastructure design and development
- Community development and engagement
- Sustainability and operational excellence
Company Website: www.westwoodps.com
ASSUMPTION: Westwood's commitment to people, relationships, innovation, dedication, initiative, and growth fosters a collaborative and inclusive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in digital marketing, analytics, or a related field.
Reporting Structure: The Digital Marketing Specialist will report directly to the Brand & Marketing team and collaborate with various internal units and cross-functional teams to achieve business objectives and initiatives.
Work Arrangement: This is an on-site position, requiring the candidate to work from Westwood's office in Minnetonka, Minnesota. However, there may be opportunities for remote work or hybrid arrangements for specific projects or tasks.
Growth Opportunities:
- Advancement within the Brand & Marketing team or other departments within Westwood
- Expanding skills and expertise in digital marketing, analytics, and related fields
- Contributing to Westwood's mission of creating a better world for people through its work
ASSUMPTION: Westwood's commitment to employee development and growth provides opportunities for professionals to advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Westwood's office in Minnetonka, Minnesota, is a professional and collaborative workspace designed to foster creativity and productivity.
Office Location(s): 12701 Whitewater Dr, Minnetonka, MN 55343, United States
Geographic Context:
- Minnetonka is a suburb of Minneapolis, offering a mix of urban and suburban living with easy access to outdoor recreation, cultural attractions, and entertainment options.
- The Minneapolis-St. Paul metropolitan area is home to a diverse and vibrant business community, providing ample opportunities for professional growth and development.
- Minnesota experiences all four seasons, with cold winters and warm summers, offering a variety of outdoor activities throughout the year.
Work Schedule: The standard work schedule for this position is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on project demands and business needs.
ASSUMPTION: The work environment at Westwood is collaborative and inclusive, with a strong emphasis on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Brand & Marketing team
- Final interview with the company's leadership team
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Technical proficiency in digital analytics tools and data visualization
- Cultural fit and alignment with Westwood's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with data analysis, reporting, and presenting insights to stakeholders
- Demonstrate your understanding of Westwood's mission and values, and how your skills and experience align with the company's goals
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Digital Marketing, Web Analytics, Data Visualization, SEO, Data Analysis, Reporting, PowerBI, Excel, Google Analytics, CRM Management, A/B Testing, Communication, Project Management, Problem Solving, Technical Skills, Innovation
ASSUMPTION: Westwood uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Looker Studio
- PowerBI
- Excel
- PowerPoint
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and initiatives the Digital Marketing Specialist is working on.
👔 Cultural Fit Considerations
Company Values:
- Relationships: Building strong, lasting relationships with clients, partners, and employees
- Innovation: Pursuing creative solutions and continuous improvement
- Dedication: Committing to excellence and delivering results that exceed expectations
- Initiative: Taking ownership and driving progress
- Growth: Fostering a learning and development culture
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on analytics and insights
- Adaptable: Adjusting to change and refocusing on priorities based on company direction
- Proactive: Anticipating needs and taking action to address them
- Innovative: Thinking outside the box and challenging the status quo
Self-Assessment Questions:
- Do you thrive in a collaborative work environment, and are you comfortable working with cross-functional teams?
- Are you comfortable presenting complex data and insights to stakeholders in a clear and concise manner?
- Do you have a strong attention to detail and a curiosity for learning and adapting to new tools and technologies?
ASSUMPTION: Westwood values candidates who are passionate about their work, committed to continuous learning, and dedicated to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities with minimal supervision
- Adapting to change and refocusing on priorities based on company direction
- Working with complex datasets and identifying trends, opportunities, and anomalies
- Occasional overtime or working on weekends to meet project deadlines or support special events
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on data analysis and reporting
- Westwood's focus on creating a better world for people through its work sets it apart from other engineering and consulting services firms
- This role offers opportunities for career growth and development within Westwood's Brand & Marketing team or other departments within the organization
ASSUMPTION: Candidates should research Westwood's mission, values, and culture to ensure a strong fit with their personal and professional goals.
📝 Sample Projects
- Developing and maintaining a comprehensive dashboard to track key performance indicators (KPIs) for Westwood's brand and marketing initiatives
- Conducting a competitive analysis of Westwood's competitors and identifying opportunities for growth and differentiation
- Designing and implementing A/B tests to optimize the performance of Westwood's website and digital marketing campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Digital Marketing Specialist may work on, but the specific projects and priorities may vary depending on the organization's needs and business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Marketing team?
- How does Westwood support the professional development and growth of its employees?
- What are the most significant challenges facing the Brand & Marketing team, and how can this role contribute to addressing them?
- How does Westwood measure the success of its brand and marketing initiatives, and what key performance indicators (KPIs) are most important to track?
- What is the work-life balance like for employees in this role, and how does Westwood support work-life integration?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Westwood's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers-westwoodps.icims.com/jobs/6786/certified-planner/job
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Westwood's mission, values, and culture, and practicing your responses to common interview questions
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round of interviews, be prepared to present a data-driven project or case study that demonstrates your analytical and problem-solving skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
