📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: All Property Management (Partnered with Jobs for Humanity)
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective online marketing strategies
- Enhancing brand visibility and driving traffic to the company's website
- Utilizing skills in SEO, content creation, social media management, and data analysis
- Collaborating with cross-functional teams to achieve marketing goals
ASSUMPTION: This role requires a proactive individual who can work independently and in a team setting, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Developing and implementing online marketing strategies to increase brand visibility and drive website traffic
✅ Utilizing SEO techniques to improve search engine rankings and organic traffic
✅ Creating engaging content for various platforms, including blog posts, social media updates, and email campaigns
✅ Managing social media presence and engaging with followers
✅ Conducting data analysis to optimize campaigns and improve user engagement
✅ Monitoring and reporting on marketing KPIs and campaign performance
ASSUMPTION: The role may involve occasional weekend or evening work to support marketing campaigns or events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in Digital Marketing, with a strong focus on SEO, content creation, and social media management
Required Skills:
- Expertise in Search Engine Optimization (SEO)
- Strong content creation and storytelling skills
- Proven experience in social media management
- Proficiency in data analysis and making data-driven decisions
- Familiarity with Google Analytics and other marketing tools
- Understanding of online marketing strategies and campaign optimization
- Demonstrable skills in brand visibility and traffic generation
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot)
- Knowledge of HTML, CSS, and JavaScript
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the real estate industry or a related field may have an advantage, but it is not required.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the Washington, DC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Flexible work arrangements
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work or adjusted hours to support marketing campaigns)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate (Property Management)
Company Size: Small (11-50 employees)
Founded: 2020 (as a partner with Jobs for Humanity)
Company Description:
- All Property Management is a partner of Jobs for Humanity, focusing on building an inclusive and just employment ecosystem
- The company prioritizes individuals from diverse backgrounds and aims to create a welcoming work environment
- All Property Management specializes in property management services, with a focus on residential properties
Company Specialties:
- Property Management
- Real Estate Marketing
- Tenant Relations
- Lease Management
Company Website: allpropertymanagement.com
ASSUMPTION: As a partner with Jobs for Humanity, All Property Management is committed to diversity, equity, and inclusion in its hiring practices.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: On-site, with occasional remote work or flexible hours for marketing campaigns
Growth Opportunities:
- Advancement to a Senior Digital Marketing role or Marketing Manager position
- Expanding skills in related areas, such as PPC advertising or email marketing
- Potential to work on international marketing projects, as Jobs for Humanity has offices in multiple countries
ASSUMPTION: The company may offer opportunities for professional development and career growth, depending on individual performance and the organization's needs.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Washington, DC
Geographic Context:
- The Washington, DC area offers a diverse and vibrant culture, with numerous museums, theaters, and historical sites
- The region has a humid subtropical climate, with hot, humid summers and mild winters
- The cost of living in the Washington, DC area is relatively high compared to other US cities
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work or adjusted hours)
ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager
- Final interview with the company's leadership team
- Background check and reference check
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific examples of successful digital marketing campaigns you've worked on
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare questions to ask the interviewer about the company's marketing goals and strategies
ATS Keywords: Digital Marketing, SEO, Content Creation, Social Media Management, Data Analysis, Google Analytics, Online Marketing Strategies, Brand Visibility, Traffic Generation, Campaign Optimization
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or Ahrefs (SEO tools)
- Hootsuite or Buffer (social media management tools)
- Mailchimp or Constant Contact (email marketing platforms)
- WordPress or other content management systems
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The company may provide training and resources to help the successful candidate develop their skills in these tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Inclusivity and diversity
- Integrity and transparency
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a strong commitment to diversity, equity, and inclusion?
ASSUMPTION: The company places a high value on cultural fit and may use assessments or interviews to evaluate candidates' alignment with their core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the needs of various stakeholders, including tenants, property owners, and the marketing team
- Occasional weekend or evening work to support marketing campaigns or events
ASSUMPTION: The successful candidate will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Marketing Coordinator position in other industries
- However, the real estate industry may have unique marketing challenges and opportunities, such as targeting specific demographics or leveraging local SEO
- Career progression may involve moving into a Senior Digital Marketing role, Marketing Manager position, or specializing in a specific area of marketing, such as SEO or social media
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and marketing goals.
📝 Sample Projects
- Developing and executing a social media campaign to increase engagement and brand awareness
- Conducting keyword research and on-page optimization to improve search engine rankings
- Creating and distributing email newsletters to keep subscribers informed about company news and promotions
- Analyzing website traffic and user behavior to identify trends and optimize the user experience
ASSUMPTION: The successful candidate will have the opportunity to work on a variety of projects and campaigns, depending on the company's marketing goals and priorities.
❓ Key Questions to Ask During Interview
- What are the company's primary marketing goals for the next year, and how does this role contribute to achieving them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion in its hiring and workplace practices?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
- What is the company's culture like, and how does the marketing team collaborate and work together?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can help you make an informed decision about whether the position is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience in digital marketing
- Prepare questions to ask the interviewer about the company's marketing goals and strategies
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
