📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: BryceTech
🔹 Location: Dayton, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies to promote organizational goals and initiatives.
- Creating and managing high-quality content across various platforms, including digital media, videos, graphics, and other visual elements.
- Collaborating with the organization to ensure effective communication products and refine strategies using data-driven insights.
- Leveraging current market trends to inform best practices in digital marketing and communication strategies.
- Ensuring content aligns with organizational goals and brand guidelines for consistent and cohesive messaging.
- Creating and implementing social media strategies across different platforms.
- Improving communication products to capture target audiences and achieve target engagement goals.
ASSUMPTION: This role requires a strong understanding of digital marketing tools, strategies, and tactics, as well as excellent communication skills and the ability to work collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop engaging digital marketing strategies to promote organizational goals and initiatives.
✅ Implement and manage high-quality content, including digital media, videos, graphics, and other visual elements, across various platforms.
✅ Use data-driven insights to refine content and marketing strategies for better quality and performance.
✅ Collaborate across the organization for critical insights to inform high-quality and effective communication products.
✅ Use current market trends to inform best practices in digital marketing and communication strategies.
✅ Ensure content is aligned with the organizational goals and brand guidelines for consistent and cohesive messaging.
✅ Create and implement social media strategies across different platforms.
✅ Improve communication products to capture target audiences and achieve target engagement goals.
ASSUMPTION: The role may require occasional travel and the ability to work with a diverse team in a dynamic environment.
🎯 Required Qualifications
Education: Degree or certificate in marketing, communications, or a related field (or equivalent experience)
Experience: 3+ years of experience working in digital marketing, preferably with a military or government context.
Required Skills:
- Strong understanding of digital marketing tools, strategies, and tactics.
- Basic knowledge of web development and improving user experience.
- Proficient in digital marketing and communications tools.
- Dynamic interpersonal skills to interact with all levels of management.
- Excellent work ethic and excellent organizational, written, and verbal communication skills.
- Ability to be flexible and adapt to different priorities in a fast-paced environment.
- Ability to work collaboratively and use critical thinking skills to inform decision-making.
- Secret clearance required.
Preferred Skills:
- Experience with search engine optimization (SEO) and marketing automation tools.
- Familiarity with the military or government context.
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, Hootsuite) and/or experience in related fields (e.g., content creation, graphic design) may be at an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (Based on industry standards for a mid-senior level digital marketing role in the Dayton, OH area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime or flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Engineering Services. BryceTech specializes in space and satellite, advanced research and development, cyber security, acquisition support, financial management, and program management and support.
Company Size: 201-500 employees. As a mid-sized company, BryceTech offers a balance between the agility of a smaller organization and the resources of a larger one.
Founded: 2017. BryceTech has established itself as a trusted leader in complex technology domains, delivering data-driven solutions in aerospace, biosecurity, and defense.
Company Description:
- BryceTech is a trusted leader in complex technology domains, delivering data-driven solutions in aerospace, biosecurity, and defense.
- The company specializes in systems engineering, advanced analytics, and strategic advisory support, with clients including NASA, DoD, HHS, DHS, and other civil and national security agencies.
- BryceTech has a proven track record of winning sought-after contracts, scaling high-performance teams, and executing on critical government missions.
Company Specialties:
- Space and Satellite
- Advanced Research and Development
- Cyber Security
- Acquisition Support
- Financial Management
- Program Management and Support
Company Website: http://brycetech.com/
ASSUMPTION: BryceTech's focus on complex technology domains and government clients may result in a more structured and hierarchical work environment compared to other industries.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a combination of strategic thinking, tactical execution, and collaboration with various stakeholders.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including communications, sales, and product management.
Work Arrangement: On-site, with the possibility of occasional remote work or flexible scheduling.
Growth Opportunities:
- Potential career progression into senior marketing roles, such as Marketing Manager or Director of Marketing.
- Opportunities to specialize in specific areas of digital marketing, such as SEO, content marketing, or social media management.
- Professional development opportunities, such as training, workshops, or certifications, to enhance skills and advance career growth.
ASSUMPTION: Given BryceTech's focus on government clients, there may be opportunities for the Digital Marketing Specialist to work on high-impact, mission-critical projects.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): 1737 King St, Ste 601, Alexandria, Virginia 22314, US
Geographic Context:
- Dayton, Ohio, is located in the Midwest region of the United States and has a population of approximately 140,000 people.
- The city is known for its rich history in aviation and is home to the National Museum of the US Air Force.
- Dayton offers a mix of urban and suburban living, with a variety of neighborhoods, parks, and cultural attractions.
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible scheduling.
ASSUMPTION: The work environment may be subject to changes or adjustments based on the organization's needs and the evolving nature of the role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and reference check
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and interpersonal skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Be prepared to discuss specific examples of your digital marketing campaigns, strategies, and successes.
- Research BryceTech's industry, clients, and competitors to demonstrate your understanding of the company's context.
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement.
ATS Keywords: Digital Marketing, Content Creation, Data Analysis, Social Media Strategy, Collaboration, Communication, User Experience, Critical Thinking, Flexibility, Organizational Skills, Written Communication, Verbal Communication, Interpersonal Skills, Proactive Mindset, Market Trends, Brand Guidelines
ASSUMPTION: The application process may include assessments or tests to evaluate your digital marketing skills and knowledge.
🛠️ Tools & Technologies
- Google Analytics
- Hootsuite
- Adobe Creative Suite (Photoshop, Illustrator)
- SEO tools (e.g., SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Drupal)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering high-quality results
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proactive mindset and strong problem-solving skills?
- Are you committed to delivering high-quality results and continuously improving your skills and knowledge?
ASSUMPTION: BryceTech's company culture may be more structured and hierarchical due to its focus on government clients and complex technology domains.
⚠️ Potential Challenges
- Working with a diverse and sometimes demanding client base in the government sector.
- Keeping up with the latest digital marketing trends and technologies in a fast-paced environment.
- Balancing multiple projects and priorities, sometimes with tight deadlines.
- Occasional travel or flexible scheduling to accommodate client or team needs.
ASSUMPTION: The role may require occasional travel and the ability to work with a diverse team in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position may have a stronger focus on government clients and mission-critical projects.
- In terms of industry-specific context, the role may require a deeper understanding of government regulations, compliance, and procurement processes.
- Career path comparison: Digital Marketing Specialist → Senior Digital Marketing Specialist → Marketing Manager → Director of Marketing
ASSUMPTION: The specific career path and growth opportunities may vary depending on the organization's structure and the individual's skills and interests.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new government program launch.
- Creating and managing high-quality content for a series of webinars or events, including promotional materials, social media posts, and email campaigns.
- Analyzing and optimizing the performance of a government agency's website to improve user experience and engagement.
ASSUMPTION: The specific projects and tasks may vary depending on the organization's needs and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as communications, sales, and product management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BryceTech support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: The specific questions may vary depending on the candidate's interests, skills, and the organization's context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
- Prepare for the interview by researching BryceTech's industry, clients, and competitors, and practicing your responses to common digital marketing interview questions.
- If selected for the final interview, be prepared to present a portfolio of your past digital marketing campaigns, strategies, and successes.
- Follow up with the hiring manager or HR department within 24 hours of your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
