📌 Core Information
📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Palmetto Moon
🔹 Location: North Charleston, SC
🔹 Job Type: Full Time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Driving eCommerce conversions, qualified web traffic, and in-store visits through optimized digital campaigns.
- Managing paid media campaigns across various platforms, optimizing for conversions, ROAS, and lead quality.
- Supporting on-page SEO, executing local SEO strategies, and using SEO tools to monitor rankings and uncover optimization opportunities.
- Developing digital campaigns for product launches, in-store events, and seasonal activations, collaborating with cross-functional teams for multi-channel promotion and high event engagement.
- Tracking KPIs, using tools such as GA4, Google Tag Manager, Meta Pixel, and Agency Analytics to measure impact, and providing insights to optimize campaign performance and ROI.
ASSUMPTION: This role requires a strong track record in driving customer engagement, improving conversion rates, maximizing ROAS, and generating leads that contribute to revenue growth. The ideal candidate will have experience in digital marketing, performance advertising, or SEO, with proficiency in various advertising platforms and SEO tools.
📋 Key Responsibilities
📋 Key Responsibilities
Paid Media / PPC Campaigns:
- Manage paid campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, and YouTube.
- Optimize for conversions, ROAS, and lead quality using A/B testing, targeting strategies, and bid management.
- Align campaigns with in-store promotions, eCommerce goals, and regional initiatives.
- Monitor budgets, allocate spend efficiently, and adjust based on performance metrics.
ASSUMPTION: This role requires a data-driven mindset, strong attention to detail, and the ability to manage multiple campaigns simultaneously.
SEO & Local Optimization:
- Support on-page SEO (titles, meta descriptions, headers) and update Google Business Profiles.
- Execute local SEO strategies to boost store visibility and organic traffic.
- Use SEO tools (e.g., Google Search Console) to monitor rankings and uncover optimization opportunities.
Content Development & Copywriting:
- Write persuasive ad copy and promotional messaging for digital ads and event campaigns.
- Ensure consistency in voice and messaging across all paid channels and platforms.
Audience Targeting & Segmentation:
- Build and refine audience segments using behavioral, demographic, and geographic data.
- Implement retargeting, lookalike, and geo-targeting strategies to improve relevance and ROI.
Event & Promotional Campaigns:
- Develop digital campaigns for product launches, in-store events, and seasonal activations.
- Collaborate with cross-functional teams to ensure multi-channel promotion and high event engagement.
Analytics & Reporting:
- Track KPIs including ROAS, CPC, CTR, conversion rates, traffic, and revenue attribution.
- Use tools such as GA4, Google Tag Manager, Meta Pixel, and Agency Analytics to measure impact.
- Provide insights and recommendations to optimize campaign performance and ROI.
ASSUMPTION: This role requires strong analytical skills, proficiency in relevant tools, and the ability to derive actionable insights from data.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 2-3 years of experience in digital marketing, performance advertising, or SEO.
Required Skills:
- Proficient in Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, and YouTube Ads.
- Strong understanding of SEO tools (e.g., SEMrush, Google Search Console).
- Skilled in copywriting for digital ads, event campaigns, and promotional content.
- Experience with CRM and CMS tools like HubSpot, Klaviyo, WordPress.
- Data-driven mindset, with strong attention to detail and ability to manage multiple campaigns.
Preferred Skills:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Certifications in Google Ads, Meta Blueprint, or HubSpot.
- Experience in retail, eCommerce, or consumer-driven industries.
- Familiarity with store visit tracking and drive-to-store digital strategies.
ASSUMPTION: While a bachelor's degree and relevant certifications are preferred, the ideal candidate will have a strong track record in digital marketing and a willingness to learn and adapt in a dynamic retail environment.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Palmetto Moon products
- Opportunities for professional development and career growth
Working Hours: Full-time (40 hours per week), Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specializing in gifts, collegiate gear, fashion apparel, and outdoor lifestyle brands.
Company Size: 501-1,000 employees (Medium-sized retailer with a strong presence in the Southeast)
Founded: 2002 (Celebrating 23 years in business)
Company Description:
Company Specialties:
Company Website: http://www.palmettomoononline.com/
ASSUMPTION: Palmetto Moon is a well-established retailer with a strong focus on the Southern Lifestyle, offering a wide range of products and brands to its customers. The company values its employees and offers opportunities for professional development and career growth.
📊 Role Analysis
Career Level: Mid-career (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager or a similar title, with potential cross-functional collaboration with eCommerce, creative, content, and analytics teams.
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Progression to Senior Digital Marketing Specialist or similar roles with increased responsibilities and team leadership.
- Expansion into eCommerce-focused roles or management positions within the marketing department.
- Potential career paths in retail management, marketing strategy, or digital marketing consulting.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across other areas of the business. The ideal candidate will be proactive, seeking out new challenges and learning opportunities to advance their career.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, collaborative work environment
Office Location(s): 1950 Hanahan Rd, Charleston, SC 29406, US
Geographic Context:
- North Charleston is a suburban area of Charleston, SC, with a population of approximately 40,000.
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.
- North Charleston is home to several retail outlets, including Tanger Outlets and Northwoods Mall.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional remote work)
ASSUMPTION: The corporate headquarters in North Charleston offers a casual, collaborative work environment with easy access to retail outlets, dining options, and outdoor recreation. The ideal candidate will enjoy working in a dynamic, fast-paced retail setting and be comfortable with occasional remote work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager or a panel of interviewers to discuss qualifications, experience, and career goals.
- Final round interview or assessment, focusing on specific job-related skills and problem-solving abilities.
- Background check and reference verification before extending an offer.
Key Assessment Areas:
- Digital marketing expertise and campaign management skills.
- Strong analytical skills and proficiency in relevant tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across multiple departments.
- Adaptability and willingness to learn in a dynamic retail environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your understanding of Palmetto Moon's products, target audience, and marketing strategies.
- Prepare examples of successful digital marketing campaigns you've managed, including KPIs and ROI.
- Research Palmetto Moon's competitors and identify opportunities for differentiation and growth.
ATS Keywords: Digital Marketing, PPC, SEO, SEM, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, CRM, CMS, Retail Marketing, eCommerce, Customer Acquisition, Customer Engagement, Conversion Rate Optimization, ROAS, KPIs, Analytics, Reporting
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company's HR department. Applicants should be prepared to provide examples of their work, discuss their thought processes, and demonstrate their problem-solving skills throughout the interview process.
🛠️ Tools & Technologies
- Google Ads, Google Analytics, Google Tag Manager, Google Search Console
- Meta Ads Manager, Meta Pixel
- TikTok Ads, LinkedIn Ads, YouTube Ads
- SEMrush, Ahrefs, Moz
- HubSpot, Klaviyo, WordPress
- Agency Analytics, Google Data Studio
ASSUMPTION: The ideal candidate will have proficiency in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Celebrate Southern Lifestyle
- Provide Exceptional Customer Service
- Embrace Innovation and Continuous Improvement
- Foster a Collaborative and Inclusive Work Environment
Work Style:
- Casual and collaborative, with a focus on teamwork and open communication.
- Fast-paced and dynamic, with a strong emphasis on results and performance.
- Adaptable and flexible, with a willingness to learn and grow in a changing retail environment.
Self-Assessment Questions:
- How do your personal values align with Palmetto Moon's company values, particularly 'Celebrate Southern Lifestyle' and 'Provide Exceptional Customer Service'?
- Describe your comfort level working in a fast-paced, dynamic retail environment, and how do you adapt to change and new challenges?
- How do you approach collaboration and teamwork, and can you provide an example of a successful team project or campaign you've worked on?
ASSUMPTION: Palmetto Moon values employees who embody their company values, embrace their work style, and contribute positively to their collaborative work environment. The ideal candidate will be self-aware, reflective, and proactive in their approach to cultural fit and personal growth.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
- Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation.
- Balancing the needs of various stakeholders, including eCommerce, marketing, creative, content, and analytics teams, which may require diplomacy and strong communication skills.
- The retail industry's seasonality and fluctuating customer demand, requiring flexibility and strategic planning.
ASSUMPTION: The ideal candidate will be proactive in identifying and mitigating potential challenges, with a strong problem-solving orientation and a willingness to learn from setbacks.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on driving in-store visits and integrating online and offline marketing strategies.
- Retail-specific challenges, such as seasonality and fluctuating customer demand, may require more strategic planning and adaptability than roles in other industries.
- Career paths in retail marketing may differ from those in other industries, with opportunities for growth in retail management, marketing strategy, or digital marketing consulting.
ASSUMPTION: Applicants should consider the unique aspects of retail marketing and the potential career paths within the industry when evaluating this role and comparing it to similar positions in other sectors.
📝 Sample Projects
- Developing and executing a successful Black Friday campaign, driving both online and in-store traffic and conversions.
- Implementing a retargeting strategy to improve the relevance and ROI of digital ads, resulting in a 20% increase in click-through rates and a 15% increase in conversion rates.
- Collaborating with the creative team to produce engaging content for social media platforms, increasing brand awareness and driving user-generated content.
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their achievements and the impact they've made in previous roles.
❓ Key Questions to Ask During Interview
- How does Palmetto Moon measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
- Can you describe the team structure within the marketing department, and how does this role collaborate with other teams, such as eCommerce and creative?
- What are the biggest challenges facing the retail industry, and how does Palmetto Moon plan to address them in the coming years?
- How does Palmetto Moon support the professional development and career growth of its employees, particularly in the marketing department?
- What are the most important qualities and skills for someone to succeed in this role, and how does Palmetto Moon evaluate candidates for these attributes during the interview process?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions, demonstrating their interest in the role and the company, and showcasing their problem-solving skills and cultural fit.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=382592&clientkey=6AD0D0D38951C4B38249C3FD7C1BACE6
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare examples of successful digital marketing campaigns you've managed, including KPIs and ROI.
- Research Palmetto Moon's products, target audience, and marketing strategies to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
