📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Sprout Social
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search, display, and paid social accounts
- Contributing to full funnel marketing goals
- Collaborating with cross-functional teams to drive business impact
- Analyzing data to inform decisions and enhance performance
ASSUMPTION: This role requires a proactive and detail-oriented individual with a strong analytical background and a passion for advertising.
📋 Key Responsibilities
✅ Manage and optimize paid search, display, and paid social accounts
✅ Contribute to full funnel marketing goals
✅ Collaborate with cross-functional teams to execute campaigns and initiatives
✅ Monitor and manage daily and monthly budgets across various paid media platforms
✅ Measure and report on campaign performance
✅ Identify new channels for testing and opportunities within existing channels
✅ Partner with sales to support sales processes
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2+ years of digital marketing and/or paid media experience
Required Skills:
- Proven ability to execute and optimize campaigns across various platforms
- Strong analytical skills with the ability to pull, interpret, and leverage data
- Excellent communication and collaboration skills
- Familiarity with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Preferred Skills:
- Proven ability to execute and optimize paid search (PPC) and/or paid social strategies
- Experience with conversion rate optimization and A/B testing
- Demonstrated experience in B2B SaaS marketing
- Familiarity with collaboration tools (e.g., Asana, Jira), analytics tools (e.g., Google Analytics), and CRM tools (e.g., Salesforce)
ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $56,000 - $92,400 USD annually (based on location)
Benefits:
- Insurance and benefit options
- Flexible paid time off and parental leave
- High-quality equipment
- Wellness initiatives
- Ongoing education and development opportunities
- Corporate social responsibility program
- 401k plan with match
- Restricted stock units
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market data and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Social Media Management)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2010
Company Description:
- Sprout Social is a global leader in social media management and analytics software
- Provides comprehensive publishing, engagement, customer care, advocacy, and AI-powered business intelligence solutions
- Operates across all major social media networks and digital platforms
Company Specialties:
- Social Media Management
- Facebook, Twitter, Instagram, LinkedIn, Pinterest, and other social media platforms
- Engagement, Analytics, Social Media ROI, Marketing, Team Collaboration, and Social Listening
Company Website: Sprout Social
ASSUMPTION: Sprout Social is a well-established company with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing team
Work Arrangement: Remote OK (with potential for on-site work in Chicago or Seattle)
Growth Opportunities:
- Potential to advance to a senior role within the marketing team
- Opportunities to work on diverse campaigns and projects
- Chance to collaborate with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: State-of-the-art offices in Chicago and Seattle
Office Location(s): Chicago, IL; Seattle, WA
Geographic Context:
- Chicago: A large city with a vibrant tech industry and a diverse population
- Seattle: A major tech hub with a strong focus on innovation and growth
Work Schedule: Flexible, with core hours of 9:00 AM - 5:00 PM CST/CDT
ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management and optimization
- Collaboration and communication skills
- Industry knowledge and understanding of B2B SaaS marketing
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
- Showcase your portfolio or examples of past campaigns you've managed
ATS Keywords: Digital Marketing, Paid Media, PPC, Social Media, Analytics, Campaign Management, Collaboration, B2B SaaS Marketing
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads
- Google Analytics
- Salesforce
- Asana, Jira (collaboration tools)
- Tableau (data visualization)
ASSUMPTION: Familiarity with these tools is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Put Customers First
- Be Bold
- Act Like an Owner
- Be Kind
- Embrace Change
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you prioritize and manage multiple campaigns simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign?
- How do you ensure that your campaigns align with the company's overall marketing strategy?
ASSUMPTION: Sprout Social values candidates who are proactive, resourceful, and able to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously can be challenging and time-consuming
- Keeping up with industry trends and best practices may require continuous learning and adaptation
- Collaborating with various teams may present communication and coordination challenges
- Working remotely may require strong self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position has a stronger focus on paid media and campaign optimization
- In the B2B SaaS industry, this role requires a deeper understanding of the sales funnel and customer journey
- Career progression may involve moving into a senior role within the marketing team or transitioning into a sales or customer success function
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing function and beyond.
📝 Sample Projects
- Managing a successful PPC campaign for a new product launch
- Optimizing a social media advertising campaign to improve CTR and conversion rates
- Collaborating with the content team to create and execute a multi-channel campaign for a webinar or event
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does Sprout Social support work-life balance for remote employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Write a cover letter explaining why you're a strong fit for this position and how you can contribute to Sprout Social's success
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
