📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: LiveU
🔹 Location: Kfar Saba, Israel (Hybrid)
🔹 Job Type: Temporary
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and growing LiveU’s social media presence across multiple platforms
- Planning and executing paid social media campaigns
- Supporting creation of targeted email campaigns and landing pages
- Developing engaging content for digital marketing campaigns
- Designing visual assets for digital marketing campaigns and social media posts
ASSUMPTION: This role requires a strong focus on creativity, engagement, and brand visibility, with a significant portion of the work revolving around social media management and content creation.
📋 Key Responsibilities
✅ Manage and grow LiveU’s social media presence across LinkedIn, Instagram, Facebook, and X by planning daily posts and creating content that drives engagement and strengthens brand visibility on each platform.
✅ Manage paid social media campaigns across different social channels.
✅ Support creation of targeted email campaigns and landing pages to nurture leads and drive conversions.
✅ Develop engaging and compelling content for digital marketing campaigns and online/offline advertising.
✅ Design eye-catching graphics and visual assets for digital marketing campaigns and social media posts.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 2-3 years of proven experience in digital marketing with a focus on social media management (organic and paid) and email marketing.
Required Skills:
- Native English speaker – a must
- Excellent written and verbal communication skills in English
- Proven design experience with high competency level in Adobe Creative Cloud services
- Familiarity with WordPress and Unbounce or other landing page platforms (advantage)
Preferred Skills:
- Experience working with a global brand
- Familiarity with broadcast media or related industries
ASSUMPTION: Given the global nature of LiveU's business, candidates with experience in international marketing or multilingual skills may have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $45,000 - $65,000 per year, depending on experience and qualifications. This estimate is based on industry standards for digital marketing specialists in Israel.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: LiveU offers competitive compensation and benefits packages for the industry, with a focus on work-life balance and employee growth.
📌 Applicant Insights
🔍 Company Context
Industry: LiveU operates in the broadcast media production and distribution industry, focusing on live IP-video solutions for various sectors, including news, sports, and public safety.
Company Size: LiveU is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: LiveU was founded in 2006 and has since grown to become a global leader in its field.
Company Description:
- LiveU specializes in live IP-video solutions, trusted by top broadcasters and sports organizations worldwide
- The company offers a range of high-quality, resilient solutions for live production, contribution, and distribution
- LiveU's innovative story-centric workflows help customers share their stories with a global audience in dynamic and engaging ways
Company Specialties:
- Broadcasting
- Sports Broadcasting
- Remote Production
- 5G
- HEVC
- Cloud Production
- IP Video solutions for Public Safety
- Private Connectivity
- IP Live Video
- Social Media Live Streaming
- Online Streaming
- Live Video Transmission and Distribution
- IP Bonding
- Live Online Video
- News Broadcasting
- Sports Broadcasting
- IP Video and Drones
- and 4K Video
Company Website: https://www.liveu.tv
ASSUMPTION: LiveU's focus on innovation and excellence creates an environment that encourages creativity and continuous learning.
📊 Role Analysis
Career Level: This role is suitable for a mid-level digital marketing professional looking to gain experience in a global organization.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The office is located in Kfar Saba, Israel.
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development resources and training
ASSUMPTION: LiveU's global presence and focus on innovation provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: LiveU's office in Kfar Saba, Israel, is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): Kfar Saba, Israel
Geographic Context:
- Kfar Saba is located in the central district of Israel, approximately 20 km northeast of Tel Aviv
- The city offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Kfar Saba is home to a diverse range of industries, including technology, healthcare, and retail
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate remote work and personal needs.
ASSUMPTION: LiveU's hybrid work arrangement and flexible hours allow for a better work-life balance, particularly for those living in or near Kfar Saba.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
- Background check and reference verification
Key Assessment Areas:
- Creativity and innovation in social media management
- Communication and presentation skills
- Technical proficiency in Adobe Creative Cloud and other relevant tools
- Understanding of digital marketing trends and best practices
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Include examples of your social media management and content creation work
- Prepare questions that demonstrate your understanding of LiveU's business and the role's responsibilities
ATS Keywords: Social Media Management, Digital Marketing, Content Creation, Graphic Design, Adobe Creative Cloud, Email Marketing, Lead Nurturing, Landing Pages, Engagement, Brand Visibility, Online Advertising, Visual Assets, Communication Skills, WordPress, Unbounce
ASSUMPTION: LiveU's application process is designed to assess candidates' creativity, communication skills, and technical proficiency, with a focus on finding the best fit for the company's culture and needs.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
- Hootsuite or similar social media management platform
- Mailchimp or similar email marketing platform
- WordPress
- Unbounce or similar landing page platform
ASSUMPTION: LiveU provides the necessary tools and technologies for employees to perform their jobs effectively, with a focus on industry-standard software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Excellence
Work Style:
- Creative and dynamic
- Results-driven
- Team-oriented
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working collaboratively and independently?
- Do you have a strong commitment to customer-centricity and excellence?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: LiveU values employees who are creative, adaptable, and committed to delivering excellence in a collaborative work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of digital marketing and social media trends
- Balancing creative and analytical tasks, requiring strong communication skills and attention to detail
- Working in a global organization with diverse teams and time zones
ASSUMPTION: LiveU's global presence and focus on innovation present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position has a strong focus on social media management and content creation
- LiveU's global presence offers opportunities to work on international campaigns and collaborate with diverse teams
- This role is well-suited for candidates looking to gain experience in a dynamic, innovative environment and seeking opportunities for career growth
ASSUMPTION: LiveU's unique focus on live IP-video solutions and global presence sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing a social media campaign to promote a new LiveU product launch
- Creating engaging content for LiveU's blog and social media channels
- Designing visual assets for a global advertising campaign
- Managing a paid social media campaign to drive event registrations
ASSUMPTION: LiveU's diverse range of products and services offers ample opportunities for creative and engaging marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into LiveU's overall marketing strategy?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does LiveU support the professional development and growth of its employees?
- What are the expectations for this role in terms of collaboration and communication with other teams?
- How does LiveU measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding LiveU's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare a cover letter that explains your interest in LiveU and this position
- If you have examples of your social media management and content creation work, include them in your application
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
