Digital Marketing Specialist (12-18 Month Contract)

📌 Core Information

🔹 Job Title: Digital Marketing Specialist (12-18 Month Contract)

🔹 Company: Carmen's Group

🔹 Location: Hamilton, Ontario, Canada

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing visually stunning graphics for various platforms
• Managing and optimizing SEO, SEM, and PPC campaigns
• Developing and executing targeted email marketing campaigns
• Collaborating with the marketing team on campaign development and management
• Tracking, analyzing, and reporting on web traffic, conversions, and campaign performance

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving traffic and enhancing visibility through digital marketing efforts.

📋 Key Responsibilities

✅ Design visually stunning graphics for print, websites, email campaigns, and more

✅ Collaborate with the marketing team on campaign development and management

✅ Participate actively in the marketing calendar and initiatives

✅ Manage and optimize SEO, SEM, and PPC campaigns to enhance visibility and drive traffic

✅ Develop and execute targeted email marketing campaigns

✅ Collaborate on the development of a content calendar, ensuring alignment with brand voice and goals

✅ Guide the visual identity of the brands, creating graphics for digital and print use

✅ Write compelling copy for websites, blogs, emails, and marketing materials

✅ Assist in maintaining and updating websites

✅ Track, analyze, and report on web traffic, conversions, and campaign performance, tying these to venue leads and profitability

ASSUMPTION: The role involves a mix of creative and analytical tasks, with a focus on driving results through effective digital marketing strategies.

🎯 Required Qualifications

Education: Post-secondary education in Marketing, Graphic Design, Visual Arts, or Advertising

Experience: Minimum 3+ years of proven experience in graphic design

Required Skills:

• In-depth knowledge of Adobe Suite, including Illustrator, Photoshop, InDesign, and Premier Pro
• Strong creative and analytical skills
• Strong attention to detail, great communication, sense of urgency, and organizational skills
• An effective team player and able to work collaboratively and independently with venues and leadership

Preferred Skills:

• Passion for the industry, food & beverage experience, or knowledge of the hospitality industry
• Strong work ethic, team-oriented, positive, and energetic with a great sense of humour!

ASSUMPTION: Candidates should have a strong foundation in graphic design and a proven track record in digital marketing to excel in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Hamilton, Ontario, the estimated salary range is CAD 60,000 - 80,000 per year for this 12-18 month contract.

Benefits:

• Great Place to Work Certified
• Most Trusted Executive Teams - 2023
• Best Places to Work in Hospitality & Retail - 2023
• Best Places to Work in Canada - 2024
• Best Workplaces for Women - 2024
• Best Workplaces for Mental Health - 2024

Working Hours: Full-time, 40 hours per week, with flexible hours based on project needs

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on events, catering, and entertainment

Company Size: Medium-sized company with 201-500 employees, offering a dynamic and growing work environment

Founded: 1978, with over 40 years of experience in the hospitality industry

Company Description:

• Committed to creating extraordinary memories for guests and clients
• Driven by passion, creativity, innovative thinking, and world-class service
• Dedicated to enriching the lives of guests through unique experiences at various venues

Company Specialties:

• Weddings and corporate events
• Entertainment and catering services
• Hospitality, hotels, and restaurants

Company Website: http://www.carmensgroup.com

ASSUMPTION: Carmen's Group is a well-established hospitality company with a strong focus on creating memorable experiences for its guests.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including venues and leadership

Work Arrangement: On-site, full-time position with flexible hours based on project needs

Growth Opportunities:

• Expanding skills and knowledge in digital marketing and graphic design
• Gaining experience working with a diverse range of teams and stakeholders
• Potential career progression within the marketing department or broader organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with a focus on collaboration and creativity

Office Location(s): 1520 Stone Church Rd E, Hamilton, Ontario L8W 3P9, CA

Geographic Context:

• Hamilton, Ontario, Canada, with a population of approximately 552,000
• Diverse and vibrant city with a rich history and cultural scene
• Conveniently located near major highways and public transportation

Work Schedule: Full-time, 40 hours per week, with flexible hours based on project needs

ASSUMPTION: The work environment at Carmen's Group is collaborative, creative, and focused on delivering exceptional experiences for guests and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager and potential team members
• Final round interview with senior leadership

Key Assessment Areas:

• Graphic design skills and portfolio
• Digital marketing knowledge and experience
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on digital marketing and graphic design
• Tailor your cover letter to demonstrate your passion for the hospitality industry and understanding of Carmen's Group's mission and values
• Prepare a portfolio showcasing your best graphic design work and any relevant marketing campaigns
• Research the company and its various venues to show your enthusiasm and understanding of the business

ATS Keywords: Digital Marketing, Graphic Design, Adobe Suite, SEO, SEM, PPC, Email Marketing, Campaign Management, Web Traffic Analysis, Marketing Calendar, Brand Voice, Content Development, Copywriting, Web Maintenance, Team Collaboration, Attention to Detail, Organizational Skills, Creativity, Work Ethic

ASSUMPTION: The application process at Carmen's Group is designed to assess candidates' skills and cultural fit within the organization.

🛠️ Tools & Technologies

• Adobe Suite (Illustrator, Photoshop, InDesign, Premier Pro)
• SEO, SEM, and PPC platforms (e.g., Google Ads, Google Analytics, SEMrush)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress)

ASSUMPTION: The Digital Marketing Specialist will be proficient in using various tools and technologies to effectively manage digital marketing campaigns and create visually stunning graphics.

👔 Cultural Fit Considerations

Company Values:

• Passion: Caring deeply about what we do and the people we serve
• Creativity: Thinking outside the box to deliver unique and memorable experiences
• Innovation: Embracing change and continuous improvement
• World-class service: Striving for excellence in all aspects of our operations

Work Style:

• Collaborative: Working closely with teams to achieve common goals
• Dynamic: Thriving in a fast-paced and ever-changing environment
• Growth-oriented: Seeking opportunities for personal and professional development

Self-Assessment Questions:

• How do you demonstrate your passion for the hospitality industry and creating memorable experiences?
• Can you provide an example of a creative and innovative digital marketing campaign you've developed or contributed to?
• How do you balance working collaboratively with teams while also taking initiative and working independently?

ASSUMPTION: Carmen's Group values candidates who align with their core values and work style, demonstrating a strong cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in marketing strategies and priorities
• Working with various teams and stakeholders, each with their own unique needs and expectations
• Balancing creative and analytical tasks, requiring strong attention to detail and organizational skills

ASSUMPTION: The Digital Marketing Specialist role at Carmen's Group presents unique challenges that require a strong work ethic, adaptability, and excellent communication skills.

📈 Similar Roles Comparison

• Unlike related marketing roles, this position focuses heavily on graphic design and visual storytelling
• Industry-specific context: Hospitality, events, and entertainment require a unique understanding of target audiences and their preferences
• Career path comparison: This role offers opportunities for growth within the marketing department or broader organization, with potential progression into management or specialized marketing positions

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on graphic design and industry-specific context sets it apart.

📝 Sample Projects

• Designing a visually stunning campaign for a high-profile wedding or corporate event
• Managing and optimizing a PPC campaign to drive ticket sales for a popular entertainment event
• Developing and executing a targeted email marketing campaign to promote a new restaurant opening

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges faced by the Digital Marketing Specialist at Carmen's Group.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Carmen's Group support the professional development and growth of its employees?
• What are the most rewarding aspects of working at Carmen's Group, according to current employees?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are tracked?
• What opportunities exist for collaboration and knowledge-sharing with other departments, such as events, catering, and hospitality?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in digital marketing and graphic design
• Write a cover letter expressing your passion for the hospitality industry and understanding of Carmen's Group's mission and values
• Prepare a portfolio showcasing your best graphic design work and any relevant marketing campaigns
• Follow up with the HR department one week after submission to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.