Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving organic and paid social media traffic through influencers and affiliate partnerships
• Managing content and building relationships with influencers and affiliates
• Optimizing campaigns on platforms like TikTok Shop and Meta
• Focusing on D2C CPG companies, with a strong emphasis on health and wellness
• Using data and KPIs to develop and execute strategies that drive revenue and brand presence

ASSUMPTION: This role requires a strong understanding of the creator economy, e-commerce, and influencer marketing. The ideal candidate will have experience in these areas and be comfortable working in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Influencer Outreach & Partnerships: Source, vet, and recruit aligned creators (with a strong emphasis on TikTok and Instagram). Build strong relationships with micro and macro influencers to drive brand presence, engagement, and UGC. Negotiate deliverables and manage contracts or gifting agreements.

✅ Affiliate Program Growth: Own the day-to-day management of affiliate platforms (Aspire, TikTok Shop, Discord Channels, Amazon Creator Connections, etc.). Develop custom offers and incentives to drive conversions. Develop and set up high-converting funnels and campaigns tailored to the target audience, ensuring scalability and performance. Track performance and optimize based on ROI.

✅ Content Management: Coordinate UGC and influencer content for organic and paid use. Collaborate with creative and paid media teams to repurpose top-performing content into ads. Procure opportunities for whitelisted paid media spend.

✅ Performance and Reporting: Lead the strategy and execution of campaigns across TikTok Shop, Meta, and other platforms, ensuring alignment with business goals. Set clear KPIs and measure the impact of creator campaigns (CPA, ROAS, engagement, unique assets, etc.). Regularly analyze and report on performance using insights and data to guide strategy.

✅ Social Media & Community Growth: Engage with communities on social media to increase brand visibility and customer loyalty. Increase brand presence, engagement, and attributed revenue.

✅ Strategy & Innovation: Stay on top of creator economy trends, platform changes, and new growth tactics. Identify opportunities to test new verticals, niches, or influencer categories.

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and negotiation skills. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years experience in scaling D2C CPG companies, particularly through influencers, affiliates, and social media marketing. Must be able to demonstrate experience and provide case studies managing creator campaigns that drive measurable sales growth. (wellness niche a plus). Strong network of creators or experience sourcing and recruiting.

Required Skills:

• Deep knowledge of TikTok Shop, Meta Business Suite, Amazon Creator Connections, and influencer platforms (e.g., Aspire, CreatorIQ, Cohley).
• Strong background in DTC e-commerce CPG, especially in the health and wellness sector.
• Fluent in English, both written and verbal, with excellent communication, negotiation, and relationship-building skills.
• Data-driven mindset with experience in tracking ROI and performance metrics.
• Ability to develop and execute marketing strategies independently, ensuring that the vision is aligned with business goals and market trends.

Preferred Skills:

• Experience with Shopify, Amazon, and other e-commerce platforms.
• Paid media and ad whitelisting experience.
• Familiarity with tools like Aspire and TripleWhale for managing affiliate and influencer campaigns and measuring attribution.
• Basic competency in design tools such as Canva, Figma, and Illustrator for briefing and light editing.

ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have a strong understanding of the health and wellness industry, as well as experience working with supplements or beauty brands.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 - $100,000 USD per year, based on industry standards for a mid-level marketing role in the United States. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Fully remote work arrangement with flexible hours
• Opportunity to work with a purpose-driven company in the health and wellness industry
• Chance to make a direct impact on the brand's expansion and manage high-profile campaigns

Working Hours: This role requires working 40 hours per week, with core hours from 9 AM - 5 PM EST. However, the company offers flexibility in terms of work arrangement, allowing employees to work remotely and set their own schedule within reason.

ASSUMPTION: While the salary range is an estimate, it's assumed that the company offers competitive compensation and benefits packages for their employees.

📌 Applicant Insights

🔍 Company Context

Industry: ProjectGrowth is a marketing services company that specializes in connecting global talent with exciting roles in US startups. They focus on bridging the global talent gap and helping individuals shine on the US tech stage.

Company Size: With 11-50 employees, ProjectGrowth is a mid-sized company that offers a collaborative and engaging work environment. This size allows for ample opportunities for growth and career advancement.

Founded: ProjectGrowth was founded in 2021 and has since grown to become a leading platform for connecting global talent with US tech jobs.

Company Description:

• ProjectGrowth believes in bridging the global talent gap and helping individuals shine on the US tech stage.
• The company offers exciting roles in US startups, remote flexibility, growth and guidance, and a fun and engaging network.
• They are committed to their candidates' long-term success and offer tips, tricks, and insider insights to help them thrive.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• and Marketing Agency

Company Website: https://jobs.ashbyhq.com/ProjectGrowth

ASSUMPTION: While the job listing does not explicitly state the company's mission or values, it's assumed that ProjectGrowth is committed to diversity, inclusion, and helping individuals from all backgrounds succeed in the tech industry.

📊 Role Analysis

Career Level: This role is a mid-level position that requires a strong understanding of digital marketing, influencer marketing, and e-commerce. The ideal candidate will have 3+ years of experience in scaling D2C CPG companies through influencers, affiliates, and social media marketing.

Reporting Structure: The Digital Marketing Specialist will report directly to the Hiring Manager and work closely with the creative and paid media teams to coordinate content and optimize campaigns.

Work Arrangement: This role offers a fully remote work arrangement with flexible hours. Employees can work from anywhere, as long as they are available during core hours from 9 AM - 5 PM EST.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities and advance their career within the organization.
• The ideal candidate will be proactive and eager to take on new challenges as they arise.
• Working with a diverse range of clients and industries may also provide opportunities for the candidate to expand their skillset and gain valuable experience.

ASSUMPTION: While the job listing does not explicitly state the career path for this role, it's assumed that there are opportunities for growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): The company has offices in New York, NY, USA; Cairo, EG; San Francisco, CA, USA; and Los Angeles, CA, USA. However, this role does not require employees to be based in any of these locations and can be performed remotely from anywhere in the world.

Geographic Context:

• The company's headquarters are in New York, NY, USA, but they have a global presence and work with clients from all over the world.
• The ideal candidate for this role will be comfortable working in a remote, global team and collaborating with individuals from diverse backgrounds and time zones.
• The company offers a flexible work arrangement that allows employees to work from anywhere, at any time, as long as they are available during core hours.

Work Schedule: This role requires working 40 hours per week, with core hours from 9 AM - 5 PM EST. However, the company offers flexibility in terms of work arrangement, allowing employees to set their own schedule within reason.

ASSUMPTION: While the job listing does not explicitly state the company's work environment, it's assumed that ProjectGrowth values a flexible, remote-friendly culture that prioritizes work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Digital marketing skills and experience
• Influencer marketing and affiliate program management experience
• Data-driven mindset and ability to track ROI and performance metrics
• Communication, negotiation, and relationship-building skills
• Strategic vision and ability to develop and execute marketing strategies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be sure to include any relevant case studies or examples of your past work that demonstrate your ability to drive measurable sales growth through influencer marketing.
• Prepare a video that showcases your skills and explains why you are the ideal candidate for this role.

ATS Keywords: Digital Marketing, Influencer Marketing, Affiliate Marketing, E-commerce, Health and Wellness, Data Analysis, Campaign Optimization, TikTok Shop, Meta Business Suite, Amazon Creator Connections, Aspire, CreatorIQ, Cohley

ASSUMPTION: While the job listing does not explicitly state the interview process, it's assumed that ProjectGrowth will assess candidates' skills and experience through a combination of application materials, video submissions, and interviews.

🛠️ Tools & Technologies

• TikTok Shop
• Meta Business Suite
• Amazon Creator Connections
• Aspire
• CreatorIQ
• Cohley
• Shopify
• Amazon
• Canva
• Figma
• Illustrator

ASSUMPTION: While the job listing does not explicitly state the tools and technologies used by the company, it's assumed that ProjectGrowth uses industry-standard marketing and design tools to manage their campaigns and create engaging content.

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap
• Helping individuals shine on the US tech stage
• Offering exciting roles in US startups with remote flexibility
• Providing growth and guidance to help candidates thrive
• Creating a fun and engaging network for global go-getters

Work Style:

• Collaborative and engaging work environment
• Flexible and remote-friendly culture
• Priority on work-life balance and employee well-being
• Opportunities for growth and career advancement

Self-Assessment Questions:

• Do you have experience working with influencers and affiliates to drive measurable sales growth in the health and wellness industry?
• Are you comfortable working in a fast-paced, startup environment and managing multiple projects simultaneously?
• Do you have a strong understanding of the creator economy, e-commerce, and digital marketing?
• Are you comfortable working independently and managing your own schedule within reason?

ASSUMPTION: While the job listing does not explicitly state the company's values or work style, it's assumed that ProjectGrowth values diversity, inclusion, and helping individuals from all backgrounds succeed in the tech industry.

⚠️ Potential Challenges

• The role requires a strong understanding of the creator economy, e-commerce, and influencer marketing, which may be challenging for candidates without relevant experience.
• The role may require working with a diverse range of clients and industries, which can be challenging for candidates who prefer a more specialized or focused role.
• The role requires a high level of organization and attention to detail, as well as strong communication and negotiation skills, which may be challenging for candidates who struggle with these areas.
• The role may require working with influencers and affiliates who have varying levels of experience and professionalism, which can be challenging for candidates who prefer to work with more established or professional partners.

ASSUMPTION: While the job listing does not explicitly state the potential challenges of this role, it's assumed that ProjectGrowth is looking for candidates who are up for the challenge and eager to take on new opportunities as they arise.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Specialist role, but with a focus on driving revenue and brand presence through affiliate and influencer partnerships.
• This role is unique in that it requires a strong understanding of the creator economy, e-commerce, and influencer marketing, as well as experience working with a diverse range of clients and industries.
• This role may offer opportunities for career growth and advancement within the company, as well as the chance to work with a diverse range of clients and industries.

ASSUMPTION: While the job listing does not explicitly state the similarities or differences between this role and other similar roles, it's assumed that ProjectGrowth is looking for candidates who are up for the challenge and eager to take on new opportunities as they arise.

📝 Sample Projects

• Managing a high-profile influencer campaign for a major health and wellness brand, driving measurable sales growth and brand awareness through targeted content and strategic partnerships.
• Optimizing an affiliate program for an e-commerce company, increasing conversions and revenue through targeted offers and incentives.
• Developing and executing a comprehensive social media strategy for a startup in the health and wellness industry, driving brand awareness and customer engagement through targeted content and community management.

ASSUMPTION: While the job listing does not explicitly state any sample projects, it's assumed that ProjectGrowth works with a diverse range of clients and industries, offering candidates the opportunity to gain valuable experience and expand their skillset.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how much flexibility is offered in terms of scheduling and location?
• How does the company support the growth and development of its employees, and what opportunities are there for career advancement within the organization?
• Can you describe the company's work environment and culture, and how they prioritize work-life balance and employee well-being?
• How does the company approach diversity, inclusion, and helping individuals from all backgrounds succeed in the tech industry?
• Can you describe the typical interview process for this role, and what assessment areas the company focuses on during the hiring process?

ASSUMPTION: While the job listing does not explicitly state any key questions to ask during the interview, it's assumed that ProjectGrowth is looking for candidates who are proactive and eager to learn more about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a video that showcases your skills and explains why you are the ideal candidate for this role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
• If you are selected for an interview, be prepared to discuss your relevant experience and skills, as well as your understanding of the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.