Digital Marketing Specialist

Phillips Home Improvements

Full-time

On-site

Allen, Texas, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Phillips Home Improvements

🔹 Location: Allen, Texas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site (No remote option)

🚀 Job Overview

Key aspects of this role include:

Driving lead generation through paid media campaigns
Collaborating with internal teams to align creative strategies
Optimizing campaign performance and reporting on results
Working in a data-driven, performance-focused environment
Contributing to a values-driven, tight-knit team culture

ASSUMPTION: This role requires a strong focus on data analysis, performance optimization, and collaboration with internal teams. Candidates should be comfortable working in a structured environment and have a proven track record in PPC and paid social ads.

📋 Key Responsibilities

As a Digital Marketing Specialist, you will:

Launch and manage paid media campaigns across Google and Meta platforms
Monitor and optimize campaign performance daily
Test creative, targeting, and copy for lead quality and cost per lead (CPL)
Provide weekly insights and reports to the marketing team
Collaborate with the internal creative team to align messaging with lead gen goals

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently while collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in PPC and paid social ads

Required Skills:

Proven experience in launching and managing Google Ads and Meta Ads campaigns
Strong analytical skills and data-driven decision-making
Excellent communication and collaboration skills
Familiarity with SEO best practices
Certifications in Google Ads or Meta Blueprint (preferred)

Preferred Skills:

Experience with marketing automation tools
Fluency in additional languages

ASSUMPTION: Candidates should have a solid understanding of digital marketing trends, tools, and best practices. Previous experience in a similar role or industry is preferred but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $80,000 base + performance bonuses

Benefits:

Performance bonuses
Values-driven, tight-knit team culture
Clear expectations, supportive leadership, and long-term vision

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive for the role, experience level, and location. Bonuses are tied to individual and team performance metrics.

📌 Applicant Insights

🔍 Company Context

Industry: Home Improvement Services

Company Size: Mid-size (100-249 employees)

Founded: 2022

Company Description:

Phillips Home Improvements is a growing home improvement company specializing in various services
The company values excellence, collaboration, and long-term impact
Phillips Home Improvements offers a competitive salary and benefits package

Company Specialties:

Home improvement services
Customer satisfaction
Quality workmanship

Company Website: http://www.phillipshomeimprovements.com

ASSUMPTION: Phillips Home Improvements is a well-established company in the home improvement industry, focusing on quality, customer satisfaction, and long-term growth.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site in Allen, TX (No remote option)

Growth Opportunities:

Potential career progression to Senior Digital Marketing Specialist or Marketing Manager
Opportunities to expand skills in related marketing areas
possibility to contribute to the company's long-term growth and success

ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site office in Allen, TX

Office Location(s): Allen, Texas, United States

Geographic Context:

Allen, TX is located in the Dallas-Fort Worth metropolitan area
The city offers a mix of urban and suburban living with a growing job market
Allen is known for its excellent school districts and family-friendly neighborhoods

Work Schedule: Full-time (40 hours per week), Monday-Friday, 8:00 AM - 5:00 PM

ASSUMPTION: The on-site work environment provides opportunities for face-to-face collaboration and team-building. The Allen location offers a convenient commute for many Dallas-Fort Worth residents.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening
In-person or virtual interview with the Marketing Manager
Final interview with the CEO or another senior leader
Background check and offer

Key Assessment Areas:

Digital marketing skills and experience
Analytical and problem-solving abilities
Communication and collaboration skills
Alignment with company values and culture

Application Tips:

Highlight relevant digital marketing experience and achievements
Tailor your resume and cover letter to the specific role and company
Prepare for behavioral and situational interview questions
Research the company and industry to demonstrate your enthusiasm and understanding

ATS Keywords: PPC, paid social ads, Google Ads, Meta Ads, lead generation, data analysis, SEO, campaign management, performance optimization, collaboration, communication, problem-solving, accountability

ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, cultural fit, and long-term potential within the company.

🛠 Cultural Fit Considerations

Company Values:

Faith: Uphold strong moral principles and ethical standards
Family: Foster a supportive and inclusive work environment
Freedom: Encourage individual growth and decision-making

Work Style:

Data-driven and performance-focused
Collaborative and team-oriented
Structured and organized

Self-Assessment Questions:

How do your personal values align with the company's core values?
Describe a time when you had to adapt to a new work environment or team dynamic. How did you handle it?
How do you approach setting and tracking personal and professional goals?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's core values and work style preferences.

🛑 Potential Challenges

Working in a fast-paced, performance-driven environment
Managing multiple campaigns and deadlines simultaneously
Adapting to changes in marketing strategies or priorities
Collaborating with cross-functional teams with varying work styles

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

Digital Marketing Specialist vs. SEO Specialist: Focus on paid media vs. organic traffic
Industry-specific context: Home improvement services vs. other industries
Career path comparison: Digital Marketing Specialist to Marketing Manager vs. SEO Specialist to SEO Director

ASSUMPTION: This role is more focused on paid media and lead generation compared to SEO-focused roles. However, the career path for both roles can lead to marketing management positions.

📝 Sample Projects

Developing and executing a successful Google Ads campaign for a specific service
Optimizing Meta Ads targeting and creative for improved lead quality and CPL
Collaborating with the internal creative team to create aligned messaging for a lead generation campaign

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage paid media campaigns, optimize performance, and collaborate with internal teams.

❓ Key Questions to Ask During Interview

How does the company support the growth and development of its marketing team members?
Can you describe the team structure and dynamics within the marketing department?
How does the company measure and track the success of its digital marketing campaigns?
What are the most significant challenges facing the company's digital marketing efforts, and how can this role help address them?
How does the company foster a collaborative and inclusive work environment?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, team, and company culture.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
Prepare for behavioral and situational interview questions
Research the company and industry to demonstrate your enthusiasm and understanding
Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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