📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Ramos Law
🔹 Location: Northglenn, CO
🔹 Job Type: Regular
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Lead Nurture & Engagement: Design, build, and manage email, SMS, and retargeting campaigns to drive lead engagement across all Ramos Law divisions.
- Content & Campaign Execution: Write compelling, conversion-focused copy for digital campaigns and design/update landing pages and email templates.
- Marketing Automation & Lead Tracking: Use marketing tools to manage and optimize automated campaigns, monitor lead activity, and implement lead scoring and segmentation logic.
- Data Analysis & Reporting: Track campaign metrics, analyze performance, and provide regular reports to support continuous improvement and drive ROI growth.
- Cross-Functional Collaboration & Support: Stay informed on the latest trends and best practices, assist with additional marketing projects, and ensure seamless execution across teams and platforms.
ASSUMPTION: This role requires a strong grasp of marketing automation, audience segmentation, and campaign performance analysis. The ideal candidate will have experience in lead nurturing, email marketing, and marketing automation.
📋 Key Responsibilities
✅ Lead Nurture & Engagement: Design, build, and manage email, SMS, and retargeting campaigns to drive lead engagement across all Ramos Law divisions.
✅ Content & Campaign Execution: Write compelling, conversion-focused copy for digital campaigns and design/update landing pages and email templates.
✅ Marketing Automation & Lead Tracking: Use marketing tools to manage and optimize automated campaigns, monitor lead activity, and implement lead scoring and segmentation logic.
✅ Data Analysis & Reporting: Track campaign metrics, analyze performance, and provide regular reports to support continuous improvement and drive ROI growth.
✅ Cross-Functional Collaboration & Support: Stay informed on the latest trends and best practices, assist with additional marketing projects, and ensure seamless execution across teams and platforms.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the candidate's skills and experience.
🎯 Required Qualifications
Education: Not specified in the job description.
Experience: 2-5 years of digital marketing experience, preferably in legal, healthcare, or other highly regulated industries.
Required Skills:
- Hands-on experience with marketing tools and platforms such as Mailchimp, GA4, GTM, and others.
- Proven experience in lead nurturing, email marketing, and marketing automation.
- Strong copywriting skills with a proven ability to create high-performing campaign content.
- Solid understanding of lead generation, segmentation, and behavioral targeting strategies.
- Analytical mindset with the ability to interpret campaign data and adapt strategies based on performance insights.
- Strong organizational skills and attention to detail; able to manage multiple campaigns and projects simultaneously.
- Familiarity with CRM systems, retargeting tools, social media, and paid channels.
Preferred Skills:
- Experience with HubSpot or similar marketing automation platforms.
- Knowledge of legal marketing trends and best practices.
- Fluency in Spanish or other languages relevant to Ramos Law's client base.
ASSUMPTION: The required skills listed above are based on the provided job description. However, the specific skills and qualifications may evolve based on the company's needs and the candidate's skills and experience.
💰 Compensation & Benefits
Salary Range: $52,000 - $60,000 per year, plus a 5% annual bonus tied to firm and individual performance.
Benefits:
- Medical, dental, and vision coverage, along with wellness education and activities.
- 401(k) plan and matching contributions, life and disability insurance, and flexible spending and health savings accounts.
- Tuition and student loan assistance, attorney licensing allowance, and paid time off.
Working Hours: Full-time, with an early out on Fridays.
ASSUMPTION: The salary range and benefits listed above are based on the provided job description. However, the actual offer may depend on the candidate's knowledge, skills, abilities, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Ramos Law specializes in personal injury, workers' compensation, medical malpractice, consumer protection, and aviation law. They serve clients in over 20 states.
Company Size: Ramos Law has 51-200 employees, with multiple locations across Colorado and Arizona.
Founded: Ramos Law was founded by Dr. Ramos, who combines his knowledge of law and medicine with a first-class approach to service.
Company Description:
- Ramos Law is different. They have an ER doctor who is also a lawyer.
- The firm combines its knowledge of law and medicine with a first-class approach to service to ensure clients get the best possible medical care and that insurance companies pay what's fair.
- Ramos Law is proud of its reputation for honesty, hard work, and fairness, with a long list of happy clients.
Company Specialties:
- Denver Car Accident Lawyers
- Denver Car Accident Attorneys
- Denver Slip & Fall Lawyers
- Denver Slip & Fall Attorneys
- Denver Injury Lawyers
- Denver Injury Attorneys
- Denver Lawyers
- Denver Attorneys
- Denver Accident Lawyers
- and Denver Accident Attorneys
Company Website: RamosLaw.com
ASSUMPTION: Ramos Law is a mission-driven firm dedicated to helping people and taking good care of its team members. They offer a comprehensive benefits package designed to support growth and wellbeing.
📊 Role Analysis
Career Level: The Digital Marketing Specialist role is a mid-level position within the marketing department.
Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Director and work closely with the marketing team.
Work Arrangement: This is an on-site position, with an early out on Fridays.
Growth Opportunities:
- As Ramos Law continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role.
- The firm encourages learning and development opportunities, tuition and student loan assistance, and attorney licensing allowance to help advance careers.
ASSUMPTION: The Digital Marketing Specialist role offers opportunities for growth and advancement within the marketing department and the firm as a whole.
🌍 Location & Work Environment
Office Type: Ramos Law has multiple office locations across Colorado and Arizona.
Office Location(s): 10190 Bannock St, Northglenn, CO 80260, US; 3000 Youngfield St., Ste. 200, Wheat Ridge, CO 80215, US; 1512 Larimer St, Suite 600, Denver, CO 80202, US; 6892 S Yosemite Ct, Suite 1-201, Centennial, CO 80112, US
Geographic Context:
- Northglenn, Colorado, is a suburb of Denver, with a population of approximately 40,000 people.
- The area offers a mix of urban and suburban living, with easy access to Denver's amenities and outdoor recreation opportunities.
Work Schedule: The Digital Marketing Specialist will work Monday through Friday, with an early out on Fridays.
ASSUMPTION: The work environment at Ramos Law is collaborative and supportive, with a focus on taking good care of team members and helping them grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- The application process for the Digital Marketing Specialist role at Ramos Law involves submitting a resume through the provided link.
- Candidates may be asked to complete a skills assessment or provide additional information as part of the application process.
- Interviews will be conducted by the Digital Marketing Director and may include additional team members or stakeholders.
Key Assessment Areas:
- Marketing automation and audience segmentation skills
- Campaign performance analysis and data-driven decision-making
- Strong copywriting skills and ability to create high-performing campaign content
- Understanding of lead generation, segmentation, and behavioral targeting strategies
- Analytical mindset and ability to interpret campaign data and adapt strategies based on performance insights
- Strong organizational skills and attention to detail
- Familiarity with CRM systems, retargeting tools, social media, and paid channels
Application Tips:
- Tailor your resume to highlight the skills and experiences most relevant to the Digital Marketing Specialist role at Ramos Law.
- Include specific examples of your marketing automation, audience segmentation, and campaign performance analysis experience.
- Prepare for interview questions that focus on your marketing skills, experience, and ability to work collaboratively in a fast-paced environment.
- Research Ramos Law and the legal marketing industry to demonstrate your understanding of the firm's mission and the role's requirements.
ATS Keywords: Digital Marketing, Marketing Automation, Audience Segmentation, Campaign Performance Analysis, Email Marketing, Lead Nurturing, Copywriting, Lead Generation, Behavioral Targeting, Analytical Skills, Organizational Skills, CRM Systems, Retargeting Tools, Social Media, Paid Channels
ASSUMPTION: The application process for the Digital Marketing Specialist role at Ramos Law is designed to assess the candidate's marketing skills, experience, and cultural fit with the firm's mission and values.
🛠️ Tools & Technologies
- Mailchimp
- GA4
- GTM
- HubSpot (preferred)
- CRM systems
- Retargeting tools
- Social media platforms
- Paid advertising channels
ASSUMPTION: The Digital Marketing Specialist will be expected to have experience with marketing tools and platforms such as Mailchimp, GA4, GTM, and HubSpot. Familiarity with CRM systems, retargeting tools, social media, and paid channels is also preferred.
👔 Cultural Fit Considerations
Company Values:
- Caring deeply about clients and team members
- Communicating openly and honestly
- Pursuing excellence in all aspects of the firm's work
- Putting others first and fostering a collaborative work environment
- Having fun and enjoying the journey
Work Style:
- Collaborative and supportive
- Focused on taking good care of clients and team members
- Committed to continuous learning and improvement
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Ramos Law's core values, particularly the importance of caring deeply about clients and team members?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a results-driven, data-informed approach to marketing, with a strong focus on continuous learning and improvement?
ASSUMPTION: The ideal candidate for the Digital Marketing Specialist role at Ramos Law will share the firm's core values and be comfortable working in a fast-paced, collaborative environment. They will also have a results-driven, data-informed approach to marketing and be committed to continuous learning and improvement.
⚠️ Potential Challenges
- The Digital Marketing Specialist role may require working on multiple campaigns and projects simultaneously, which can be challenging for some candidates.
- The role may involve working with sensitive client data and maintaining confidentiality, which can be a challenge for candidates who are not comfortable with handling such information.
- The role may require working with a diverse range of team members and stakeholders, which can be challenging for candidates who are not comfortable with collaborative work environments.
- The role may require working with tight deadlines and managing multiple priorities, which can be challenging for candidates who are not comfortable with fast-paced environments.
ASSUMPTION: The Digital Marketing Specialist role at Ramos Law offers a unique opportunity to work in a mission-driven firm dedicated to helping people and taking good care of its team members. However, the role also presents several challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- The Digital Marketing Specialist role at Ramos Law is similar to other marketing roles in the legal industry, but with a focus on personal injury, workers' compensation, medical malpractice, consumer protection, and aviation law.
- The role requires a strong understanding of marketing automation, audience segmentation, and campaign performance analysis, which are valuable skills in any marketing role.
- The role offers opportunities for growth and advancement within the marketing department and the firm as a whole, similar to other mid-level marketing roles.
ASSUMPTION: The Digital Marketing Specialist role at Ramos Law is similar to other marketing roles in the legal industry, but with a unique focus on the firm's mission and values. The role offers opportunities for growth and advancement, similar to other mid-level marketing roles, but with a focus on taking good care of clients and team members.
📝 Sample Projects
- Developing and executing targeted email and SMS campaigns to drive lead engagement across all Ramos Law divisions
- Optimizing automated workflows to enhance the client journey and improve conversion rates
- Collaborating with the Digital Marketing Director to ensure messaging and content are aligned with the overall strategy, the firm's priorities, and client expectations
ASSUMPTION: The Digital Marketing Specialist role at Ramos Law involves a wide range of projects, from developing and executing targeted campaigns to optimizing automated workflows and collaborating with the Digital Marketing Director. The role offers opportunities for candidates to showcase their marketing skills and experience and make a meaningful impact on the firm's success.
❓ Key Questions to Ask During Interview
- Can you describe the firm's approach to marketing and how the Digital Marketing Specialist role fits into the overall strategy?
- How does Ramos Law support the professional growth and development of its marketing team members?
- What are the key priorities for the Digital Marketing Specialist role in the first 90 days?
- How does Ramos Law measure the success of its marketing campaigns, and how will the Digital Marketing Specialist be expected to contribute to that process?
- What are the biggest challenges facing the marketing department, and how can the Digital Marketing Specialist help address them?
ASSUMPTION: The Digital Marketing Specialist role at Ramos Law offers a unique opportunity to work in a mission-driven firm dedicated to helping people and taking good care of its team members. By asking thoughtful questions during the interview process, candidates can gain a better understanding of the role's requirements and the firm's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight the skills and experiences most relevant to the Digital Marketing Specialist role at Ramos Law.
- Prepare for interview questions that focus on your marketing skills, experience, and ability to work collaboratively in a fast-paced environment.
- Research Ramos Law and the legal marketing industry to demonstrate your understanding of the firm's mission and the role's requirements.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
