📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: SERVPRO of Allentown
🔹 Location: Allentown, Pennsylvania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Home and/or Allentown, PA location)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns using AI and data-driven strategies
- Managing social media to boost engagement and grow the online community
- Creating and optimizing digital ads to drive traffic and conversions
- Analyzing website performance using Google Analytics
- Collaborating with teams to align marketing with business goals
ASSUMPTION: This role requires a strong background in digital marketing, especially in AI and technology, as well as experience with social media and digital advertising. Excellent communication and teamwork skills are also crucial for success in this position.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns using AI and data-driven strategies
✅ Manage social media to boost engagement and grow the online community
✅ Create and optimize digital ads to drive traffic and conversions
✅ Analyze website performance using Google Analytics
✅ Collaborate with teams to align marketing with business goals
ASSUMPTION: The responsibilities listed above are the primary duties of this role, but other tasks may be assigned as needed to ensure the success of the marketing efforts.
🎯 Required Qualifications
Education: Marketing or Digital Marketing Degree (Preferred)
Experience: Preferred at least 2+ years of work history in Digital Marketing, Social Media, and AI (or some combination)
Required Skills:
- Strong background in digital marketing, especially in AI and technology
- Experience with social media and digital advertising
- Proficient in Google Analytics and related tools
- Knowledge of AI in marketing, like chatbots and personalization
- Excellent communication and teamwork skills
Preferred Skills:
- AI or Artificial Intelligence Certification Training
- Social Media Certification Training
ASSUMPTION: While not explicitly stated, having a degree in Marketing or Digital Marketing is preferred but not required. Relevant experience and certifications can also demonstrate the necessary skills for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per year
Benefits:
- 401(k)
- 401(k) matching
- Medical/Dental/Vision
- PTO Accrual Package
- Employer-funded life insurance
- Flexible work schedule
Working Hours: Core working hours are Monday to Friday, 8 AM-5 PM, with a level of flexibility as needed (required 40 hours/week)
ASSUMPTION: The salary range provided is based on the job posting. However, industry standards for a Digital Marketing Specialist with 2-5 years of experience in Allentown, PA, typically fall within this range.
📌 Applicant Insights
🔍 Company Context
Industry: SERVPRO of Allentown operates within the consumer services sector, specializing in property damage restoration and cleaning services.
Company Size: SERVPRO of Allentown is a small company with 11-50 employees, providing a close-knit work environment and opportunities for growth.
Founded: SERVPRO of Allentown was founded in 2017, making it a relatively new but established presence in the local market.
Company Description:
- SERVPRO of Allentown is a locally operated franchise serving the Lehigh Valley area.
- The company specializes in cleanup and restoration services for commercial and residential structures.
- They provide 24/7 emergency response services and are known for their highly trained and certified professionals.
Company Specialties:
- Mold mitigation and remediation
- Air duct and HVAC cleaning
- Construction services
- Facilities services
- Commercial cleaning
- Bioremediation
- Fire, smoke, and soot damage removal
- Water damage cleanup and dehumidification
- Vandalism cleanup
Company Website: http://www.servprowesternlehighcounty.com/?utm_source=LinkedIn&utm_medium=LinkedIn&utm_campaign=LinkedIn
ASSUMPTION: SERVPRO of Allentown is part of a larger national network, which may influence the company's culture, practices, and opportunities for growth.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring a combination of relevant experience and education.
Reporting Structure: The Digital Marketing Specialist will likely report directly to the marketing manager or a similar position within the company.
Work Arrangement: This role is offered as a hybrid position, with the option to work from home and/or at the Allentown, PA, location.
Growth Opportunities:
- As the company grows, there may be opportunities for advancement within the marketing department or other areas of the business.
- Developing a strong portfolio of successful marketing campaigns may lead to increased responsibilities and recognition within the company.
- Expanding skills in AI and digital marketing may open up opportunities in related fields or roles within the organization.
ASSUMPTION: While SERVPRO of Allentown is a smaller company, its connection to the larger SERVPRO network may provide additional growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: SERVPRO of Allentown operates a single office location in Allentown, PA.
Office Location(s): 1506 South Albert St., Allentown, Pennsylvania 18103, US
Geographic Context:
- The Lehigh Valley area, where SERVPRO of Allentown operates, is known for its diverse industries and strong economy.
- The region offers a mix of urban and rural environments, with easy access to major cities like Philadelphia and New York.
- The cost of living in the Lehigh Valley is generally lower than in larger metropolitan areas, providing an affordable option for residents.
Work Schedule: The core working hours are Monday to Friday, 8 AM-5 PM, with a level of flexibility as needed. The position requires a minimum of 40 hours per week.
ASSUMPTION: The hybrid work arrangement may allow for some flexibility in work hours and location, depending on the specific needs of the role and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- AI and technology proficiency
- Communication and teamwork abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your digital marketing campaigns, social media management, and Google Analytics experience.
- Demonstrate your understanding of AI in marketing and how you've applied it in previous roles.
- Showcase your ability to work collaboratively and effectively with teams.
ATS Keywords: Digital Marketing, AI, Social Media, Digital Advertising, Google Analytics, Communication, Teamwork, Marketing Campaigns, Online Community Management, Website Performance, Business Goals
ASSUMPTION: The application process for SERVPRO of Allentown may vary depending on the specific needs of the role and the company. Applicants should be prepared to provide examples of their work and demonstrate their skills throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Digital advertising platforms (e.g., Google Ads, Facebook Ads)
- AI and marketing automation tools (e.g., chatbots, personalization platforms)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality workmanship
- Integrity
- Teamwork
- Continuous improvement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with teams to achieve common goals?
- Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
- Do you have a strong understanding of AI and its applications in marketing, and are you eager to learn and implement new technologies?
ASSUMPTION: SERVPRO of Allentown values candidates who are a strong cultural fit and align with the company's mission, vision, and values.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with the latest trends and developments in AI and digital marketing
- Balancing the need for creativity and innovation with data-driven decision-making
- Adapting to a hybrid work environment and maintaining productivity outside of the office
ASSUMPTION: While these challenges may arise, the right candidate will possess the skills and experience necessary to overcome them and contribute to the success of the marketing department and the company as a whole.
📈 Similar Roles Comparison
- This role may differ from other digital marketing positions in that it requires a strong background in AI and technology, as well as experience with social media and digital advertising.
- As part of the consumer services industry, SERVPRO of Allentown may place a greater emphasis on customer-focused marketing strategies and community engagement.
- Career progression in this role may involve expanding into related fields, such as content marketing, SEO, or marketing automation, depending on the candidate's interests and the company's needs.
ASSUMPTION: Applicants should research similar roles within the consumer services industry and consider how their skills and experiences may translate to this specific position at SERVPRO of Allentown.
📝 Sample Projects
- Developing and executing a social media campaign to increase engagement and grow the online community
- Creating and optimizing digital ads to drive traffic and conversions for a specific marketing campaign
- Analyzing website performance using Google Analytics to identify areas for improvement and optimization
ASSUMPTION: These sample projects are intended to provide applicants with an idea of the types of tasks they may encounter in this role. The specific projects assigned may vary depending on the company's needs and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does SERVPRO of Allentown approach customer engagement and community involvement in its marketing strategies?
- What opportunities exist for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees, particularly in a hybrid work environment?
- Can you provide an example of a successful marketing campaign that the company has implemented, and what made it effective?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CareerPlug application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your digital marketing campaigns, social media management, and Google Analytics experience.
- Prepare for the interview by researching the company, its industry, and the specific requirements of the role.
- Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications.
- If selected for the position, complete the onboarding process and prepare for your first day of work.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
