📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Egis Group
🔹 Location: Indianapolis, Indiana, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to enhance Egis' brand and reputation
- Creating compelling digital content and managing campaigns across various platforms
- Collaborating with internal teams and subject matter experts to ensure content accuracy and relevance
- Utilizing SEO best practices to improve content visibility and performance
- Managing multiple projects simultaneously and working autonomously within a team-oriented environment
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Developing and producing digital content to support marketing and communication strategies
✅ Collaborating with subject matter experts and marketing communications colleagues to ensure content accuracy and relevance
✅ Contributing to the development and execution of campaign content, including paid social and Google campaigns
✅ Utilizing SEO best practices to enhance content visibility and performance
✅ Demonstrating strong storytelling abilities to convey Egis' brand narrative and key messages effectively
✅ Conducting thorough research, including interviewing and sourcing materials, and ensuring proper citation and organization of reference materials
✅ Managing multiple projects simultaneously, setting priorities within a deadline-driven environment
✅ Working autonomously while contributing to a team-oriented atmosphere to achieve common goals and objectives
✅ Communicating and collaborating effectively with all levels of the organization, including senior management
✅ Proofreading and editing technical and marketing content to ensure high quality and accuracy
✅ Ability to manage HubSpot and update Google Business profiles and ads for North America
✅ Media monitoring in Egis' industry and event support
ASSUMPTION: This role may require occasional overtime or flexibility in working hours to meet project deadlines or support events.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: 3+ years of experience in digital marketing, with demonstrated experience executing organic social media campaigns. 1-2+ years of experience in the Architecture, Engineering, and Construction (A/E/C) industry.
Required Skills:
- Proven experience in digital marketing, with a strong focus on content creation and campaign management
- Excellent communication and collaboration skills
- Strong analytical and planning skills
- Working knowledge of current marketing tools, including SEO, CRM marketing, social media management, and sites
- Google Certified
Preferred Skills:
- Affinity for learning new technology, processes, and business systems
- Critical thinking skills to identify and communicate goals and deliver written action plans
- Ability to report on outcomes and identify corrective measures
- Organized for efficiency, motivated for achievement, and action-oriented for success
ASSUMPTION: Candidates with experience in the A/E/C industry and a strong portfolio of digital marketing campaigns are likely to be more competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for digital marketing specialists with 3+ years of experience in the A/E/C industry)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- 401(k) Plan with 4% company match
- Generous Paid Time Off (PTO) package with increased accrual rates with tenure, along with 9 paid holidays
- Competitive wages and potential bonus opportunities
- Flexible schedules and potential hybrid schedules
- Paid parental leave
- Educational assistance / Tuition Reimbursement
Working Hours: Full-time, with a flexible schedule and potential hybrid work arrangement. Occasional overtime may be required to meet project deadlines or support events.
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with the required experience level in the Indianapolis area. Actual compensation may vary based on factors such as individual qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Egis Group is a leading provider of engineering, construction, and technical services for public agencies and private sector companies in the United States. The company offers a broad range of planning, engineering design, environmental, construction observation, program and construction management, and specialized technical services for the U.S. federal government, state and local government agencies, and private sector clients.
Company Size: Egis Group has 10,001+ employees globally, with a significant presence in the United States. This size allows for ample opportunities for career growth and collaboration with diverse teams.
Founded: Egis Group was founded in 1993 and has since grown into an international player active in the consulting, construction engineering, and mobility service sectors.
Company Description:
- Egis U.S. offers a broad range of planning, engineering design, environmental, construction observation, program and construction management, and specialized technical services for the U.S. federal government, state and local government agencies, and private sector companies.
- The company provides services for transportation, bridges, site development, environmental services, water/wastewater engineering, and right of way engineering and services.
- Egis Group is committed to improving people's quality of life and supporting communities in their social and economic development while drastically reducing carbon emissions and achieving vital 2050 net-zero targets.
Company Specialties:
- Consulting and Engineering
- Infrastructure and Building Engineering
- Project Development and Operation
Company Website: http://www.egis-group.com
ASSUMPTION: Egis Group's focus on sustainability and community development sets it apart in the engineering and construction industry, providing unique opportunities for digital marketing specialists to make a significant impact.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 3+ years of experience in digital marketing and 1-2+ years of experience in the A/E/C industry. It offers opportunities for career growth and development within Egis Group.
Reporting Structure: The digital marketing specialist will report directly to the marketing department and collaborate with various internal teams, including technical department leads and business development staff.
Work Arrangement: This role is on-site (Hybrid), with a flexible schedule and potential hybrid work arrangement. Occasional overtime may be required to meet project deadlines or support events.
Growth Opportunities:
- Expanding digital marketing skills and expertise within Egis Group's global network
- Advancing to a senior-level or management position within the marketing department
- Exploring opportunities in related fields, such as business development or strategic communications
ASSUMPTION: Egis Group's international presence and diverse service offerings provide ample opportunities for digital marketing specialists to grow their careers and explore new challenges.
🌍 Location & Work Environment
Office Type: Egis Group's Indianapolis office is a professional and collaborative environment, with a focus on innovation and sustainability.
Office Location(s): 15 avenue du Centre, CS 20538 Guyancourt, Saint-Quentin-en-Yvelines, 78286, FR (Global Headquarters); Indianapolis, Indiana, United States (North American Office)
Geographic Context:
- Indianapolis is the capital and most populous city of the U.S. state of Indiana, with a diverse economy and a growing tech industry.
- The city is known for its cultural attractions, including the Indianapolis 500 and the Indianapolis Museum of Art.
- Indianapolis offers a relatively low cost of living compared to other major U.S. cities, with a variety of housing options and neighborhoods.
Work Schedule: Full-time, with a flexible schedule and potential hybrid work arrangement. Occasional overtime may be required to meet project deadlines or support events.
ASSUMPTION: The Indianapolis office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing department and relevant team members
- Final interview with senior management
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Communication and collaboration abilities
- Analytical and planning skills
- Cultural fit and alignment with Egis Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Demonstrate your understanding of Egis Group's mission and values in your application materials
- Prepare examples of successful digital marketing campaigns and their outcomes
- Research Egis Group's industry and competitors to showcase your knowledge and enthusiasm for the role
ATS Keywords: Digital Marketing, Content Creation, SEO, Social Media Management, Campaign Analytics, Project Management, Communication, Collaboration, Technical Writing, Research, HubSpot, Google Ads, Adobe Creative Suite, CRM Marketing, Event Support, Storytelling, A/E/C Industry
ASSUMPTION: Egis Group's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- HubSpot
- Google Ads
- Adobe Creative Suite
- CRM Marketing
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but Egis Group may provide training and support for candidates who demonstrate strong potential and a willingness to learn.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and social responsibility
- Customer focus and excellence
- Integrity and ethics
Work Style:
- Results-driven and action-oriented
- Adaptable and responsive to change
- Strong communication and collaboration skills
- Analytical and data-driven decision-making
- Creative and strategic thinking
Self-Assessment Questions:
- Do you have a proven track record of success in digital marketing, with a focus on content creation and campaign management?
- Are you comfortable working autonomously and managing multiple projects simultaneously in a deadline-driven environment?
- Do you share Egis Group's commitment to innovation, sustainability, and social responsibility?
- Are you a strong communicator and collaborator, with the ability to work effectively with diverse teams and stakeholders?
ASSUMPTION: Egis Group values candidates who align with their core values and work style, as well as those who demonstrate a strong commitment to their mission and vision.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to a dynamic and evolving work environment
- Collaborating effectively with diverse teams and stakeholders
- Staying up-to-date with the latest digital marketing trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position offers a unique opportunity to work in the A/E/C industry and contribute to Egis Group's mission of improving people's quality of life and supporting sustainable development.
- Digital marketing specialists in other industries may have more exposure to consumer-facing brands and products, while this role focuses on B2B marketing and thought leadership.
- Career progression in this role may involve transitioning to a senior-level or management position within Egis Group's marketing department or exploring opportunities in related fields, such as business development or strategic communications.
ASSUMPTION: Candidates should consider their long-term career goals and interests when comparing this role to similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for Egis Group's North American operations
- Creating and managing a content calendar for Egis Group's global website and social media channels
- Conducting keyword research and on-page optimization for Egis Group's website to improve search engine rankings and organic traffic
- Managing paid social media and Google Ads campaigns to promote Egis Group's services and thought leadership content
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to digital marketing specialists at Egis Group, but the specific projects and priorities may vary based on the organization's needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into Egis Group's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Egis Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Egis Group foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and Egis Group's success, as well as their commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills, as well as your alignment with Egis Group's mission and values
- Prepare examples of successful digital marketing campaigns and their outcomes to showcase your expertise and achievements
- Research Egis Group's industry and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
