Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: DataKrew Pvt. Ltd.

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and funnel optimization to increase MQLs and win rates.
• Managing performance marketing campaigns on LinkedIn, Google Ads, and Meta to maximize ROI.
• Collaborating with internal teams to create compelling digital content and campaigns.
• Designing and executing lifecycle campaigns, retargeting flows, and ABM programs using marketing automation tools.
• Analyzing campaign metrics and deriving insights to inform real-time adjustments and strategic decisions.
• Contributing to customer retention and loyalty programs to increase LTV and reduce churn.

ASSUMPTION: This role requires a strong background in digital marketing, demand generation, or B2B SaaS growth. The ideal candidate will have a proven track record of driving results through digital campaigns and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Demand Generation & Funnel Optimization: Launch and manage digital campaigns that generate qualified leads across channels (search, social, email). Continuously improve conversion funnels to increase MQL → SQL → Win rates.

✅ Performance Marketing: Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and Meta to maximize ROI. Experiment with copy, targeting, and landing pages to lower CPA.

✅ Content Strategy & Campaigns: Collaborate with internal teams to create compelling digital content (infographics, videos, blogs, email journeys) that differentiates our value proposition and addresses customer pain points.

✅ Marketing Automation & CRM Integration: Design and execute lifecycle campaigns, retargeting flows, and ABM programs using tools like Lemlist, Mailchimp, or Hubspot. Ensure seamless lead capture and handoff to Sales.

✅ Analytics & Insights: Set up dashboards and track campaign metrics. Derive insights to inform real-time campaign adjustments and strategic decisions.

✅ Retention & Loyalty: Design remarketing, reactivation, and customer nurture campaigns to increase LTV and reduce churn.

ASSUMPTION: This role requires a high degree of autonomy and self-motivation. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to achieve results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.

Experience: 5-7 years of experience in digital marketing, demand generation, or B2B SaaS growth.

Required Skills:

• Proven track record in driving results through digital campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and writing skills.
• Familiarity with marketing automation tools (e.g., Mailchimp, Hubspot, Lemlist) and CRM systems.
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and Meta Ads Manager.
• Ability to work independently and collaborate effectively with cross-functional teams.

Preferred Skills:

• Experience with Taplio, Rb2b, or other AI-driven marketing tools.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in the EV or related industries may have an advantage in this role. However, a strong background in digital marketing and a willingness to learn about the EV industry are more important.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and other employee benefits.
• Opportunity to work with a global client base and impact a growing industry.
• Chance to scale the company's brand and impact from the ground up.

Working Hours: Full-time (40 hours/week), with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: DataKrew operates in the IT Services and IT Consulting industry, focusing on real-time EV battery analytics using IoT and AI.

Company Size: DataKrew is a small company with 11-50 employees. This size allows for a more agile and entrepreneurial work environment, with opportunities for growth and impact.

Founded: DataKrew was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Datakrew is revolutionizing EV fleet intelligence with cutting-edge IoT/AI solutions.
• The company's flagship platform, OXRED EV Intelligence, provides deep insights into electric vehicle (EV) performance and diagnostics.
• Datakrew aims to serve one million EVs within the next 5 years and touch a billion lives with technology.

Company Specialties:

• Electric Vehicles (EVs)
• EV Fleets
• EV OEMs
• EV Battery Analytics
• EV Battery Intelligence
• 360° EV Intelligence
• State of Charge (SOC)
• State of Health (SOH)
• Remaining Useful Life (RUL)
• Residual Value
• EV Predictive Maintenance
• Driving and Ride Analytics
• Electric Mobility
• Battery Health

Company Website: www.datakrew.com

ASSUMPTION: DataKrew's focus on the EV industry and innovative use of IoT and AI technologies makes it an exciting place to work for candidates interested in cutting-edge technology and sustainability.

📊 Role Analysis

Career Level: This role is suitable for experienced digital marketing professionals looking to take on a high-impact role with significant responsibility and growth opportunities.

Reporting Structure: The Digital Marketing Specialist will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and Content.

Work Arrangement: This role is open to remote work, with a flexible work arrangement that allows for a healthy work-life balance.

Growth Opportunities:

• As DataKrew continues to grow, there will be opportunities for the Digital Marketing Specialist to take on additional responsibilities and advance their career within the company.
• The ideal candidate will have the chance to make a significant impact on the company's growth and success.
• This role offers the opportunity to work with a global client base and gain experience in the EV industry.

ASSUMPTION: The Digital Marketing Specialist role at DataKrew is well-suited for candidates who are comfortable working in a dynamic, fast-paced environment and are eager to take on a high-impact role with significant growth opportunities.

🌍 Location & Work Environment

Office Type: DataKrew has offices in Singapore and Bengaluru, India, with a flexible remote work policy.

Office Location(s): 1 Cleantech Loop, #02-26, Singapore, 637141, SG and 17th B Main Road, Bengaluru East, Karnataka 560008, IN

Geographic Context:

• Pune, Maharashtra, India, is a major city in western India, known for its educational institutions, IT industry, and cultural heritage.
• The city has a tropical savanna climate, with warm and humid weather throughout the year.
• Pune is well-connected by air, rail, and road, making it an easily accessible location for both local and international candidates.

Work Schedule: Full-time (40 hours/week), with flexibility for remote work and a healthy work-life balance.

ASSUMPTION: The flexible work arrangement and remote work policy at DataKrew make it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application review and resume screening.
• Phone or video screening with the HR team.
• Technical interview with the Head of Marketing or another senior team member.
• Final interview with the CEO or another senior leader.

Key Assessment Areas:

• Digital marketing skills and experience.
• Data-driven mindset and analytical skills.
• Communication and presentation skills.
• Cultural fit and alignment with DataKrew's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to digital marketing campaigns and provide examples of your past successes.
• Demonstrate your understanding of the EV industry and DataKrew's unique value proposition.

ATS Keywords: Digital Marketing, Demand Generation, Funnel Optimization, Performance Marketing, Content Strategy, Marketing Automation, CRM Integration, Analytics, Insights, Retention, Loyalty, Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, Mailchimp, Hubspot

ASSUMPTION: The interview process at DataKrew is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads, LinkedIn Ads, Meta Ads Manager
• Google Analytics (GA4), Hotjar, UTM tracking
• Mailchimp, Lemlist, Hubspot, Bitrix24
• Webflow, Notion, Slack, Google Sheets
• (Bonus): Taplio, Rb2b, Chatgpt/ Perplexity, others

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be eager to learn and adopt new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Agile and adaptable
• Customer-focused and empathetic

Self-Assessment Questions:

• Do you have a proven track record of driving results through digital campaigns?
• Are you comfortable working independently and collaborating with cross-functional teams?
• Do you share DataKrew's commitment to innovation, customer-centricity, collaboration, integrity, and sustainability?

ASSUMPTION: Candidates who are a strong cultural fit for DataKrew will be passionate about the company's mission, values, and commitment to sustainability and innovation.

⚠️ Potential Challenges

• The EV industry is a rapidly evolving and competitive space, requiring the Digital Marketing Specialist to stay up-to-date with the latest trends and technologies.
• The role may involve working with a diverse range of stakeholders, including internal teams, clients, and partners, which can present unique challenges and opportunities for collaboration.
• The flexible work arrangement and remote work policy may require strong self-motivation and time management skills to ensure productivity and work-life balance.
• The company's growth and success depend on the Digital Marketing Specialist's ability to drive results through digital campaigns, which can be a high-pressure and demanding role.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be eager to take on the challenges and opportunities that come with a high-impact role at a growing company.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, the Digital Marketing Specialist role at DataKrew offers the opportunity to work in a cutting-edge and innovative field with a strong focus on sustainability and social impact.
• The EV industry is a rapidly growing and high-potential market, with significant opportunities for career growth and development.
• This role offers the chance to work with a global client base and gain experience in the EV industry, which can be a valuable addition to any marketing professional's resume.

ASSUMPTION: The Digital Marketing Specialist role at DataKrew is well-suited for candidates who are interested in the EV industry and eager to take on a high-impact role with significant growth opportunities.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new EV fleet management platform.
• Analyzing campaign performance data to optimize conversion funnels and improve ROI for a targeted LinkedIn Ads campaign.
• Collaborating with internal teams to create a series of blog posts and infographics that highlight the benefits of DataKrew's patented IoT device, ITUS.

ASSUMPTION: The ideal candidate will have experience with similar projects and be eager to take on new challenges and initiatives in the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role fits into those plans?
• How does DataKrew support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DataKrew measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the EV industry, and how does DataKrew plan to address them?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past successes in digital marketing campaigns and be ready to discuss your approach to campaign development and optimization.
• Research the EV industry and DataKrew's unique value proposition to demonstrate your understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.