📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Abbott
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing digital brand plans and executing marketing campaigns across Denmark and the Nordic region
- Collaborating with cross-functional teams to drive customer acquisition, retention, and brand growth
- Managing website updates and ensuring content is optimized for user experience and performance
- Coordinating with external agencies to develop and execute digital campaigns
- Supporting the rollout of EMEA and global digital projects in the Nordic region
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ Implement digital, social media, and CRM marketing plans to support brand growth and customer engagement
✅ Collaborate with cross-functional teams to execute digital brand strategies across the Nordics
✅ Manage website updates and ensure content is optimized for user experience and performance
✅ Coordinate with external agencies to develop and execute digital campaigns
✅ Support the rollout of EMEA and global digital projects in the Nordic region
ASSUMPTION: This role requires a proactive and creative mindset, with a willingness to challenge the status quo and drive innovative digital marketing solutions.
🎯 Required Qualifications
Education: University degree, preferably in Digital Marketing or a related field
Experience: 1+ year of experience in a digital marketing role
Required Skills:
- Strong project management skills and ability to work independently
- Hands-on experience with digital and CRM marketing tools
- Creative mindset with a willingness to challenge the status quo
- Strong communication and collaboration skills
Preferred Skills:
- Experience in executing digital campaigns
ASSUMPTION: While a degree in Digital Marketing is preferred, candidates with relevant experience and a strong portfolio may also be considered.
💰 Compensation & Benefits
Salary Range: The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.
Benefits:
- Abbott offers a comprehensive benefits package, including health, vision, and dental insurance, retirement savings plans, and paid time off
Working Hours: Standard work hours are typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for the role's responsibilities
ASSUMPTION: Salary ranges for this role in Denmark typically fall between 35,000 DKK and 45,000 DKK annually, based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines
Company Size: Abbott is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare
Company Description:
- Abbott is dedicated to helping people live more fully at all stages of life through innovative healthcare solutions
- The company's portfolio spans diagnostics, medical devices, nutritionals, and branded generic medicines, with leading businesses and products in each category
- Abbott serves people in more than 160 countries, with a commitment to making a lasting impact on global health
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is an entry-level position within the digital marketing field, offering an excellent starting point for a career in marketing
Reporting Structure: The Digital Marketing Specialist reports directly to the Nordic Digital Product Manager and works closely with the Consumer Brand Manager and HCP Brand Manager
Work Arrangement: This role is on-site, with the primary work location in Copenhagen, Denmark
Growth Opportunities:
- As Abbott is a large corporation, there may be opportunities for internal transfers or promotions within the marketing department or other business units
- The company offers training and development opportunities to help employees grow professionally
ASSUMPTION: Given Abbott's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Abbott's Copenhagen office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Arne Jacobsens Alle No. 13, 2300 Copenhagen, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, offering a high quality of life, vibrant culture, and rich history
- The city is known for its cycling culture, with an extensive network of bike lanes connecting residents and visitors to various attractions
- Copenhagen is also a hub for technology and innovation, with a thriving startup scene and a strong focus on sustainability
Work Schedule: The standard work schedule for this role is Monday through Friday, with some flexibility for digital marketing campaigns and projects
ASSUMPTION: Copenhagen offers a high quality of life, with a strong focus on work-life balance and a vibrant cultural scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the Nordic Digital Product Manager and other stakeholders
- Final interview with the Nordic Marketing Director
Key Assessment Areas:
- Digital marketing skills and knowledge
- Project management abilities
- Communication and collaboration skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Demonstrate your understanding of Abbott's business and the role's responsibilities in your application materials
- Prepare examples of digital marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
ATS Keywords: Digital Marketing, Social Media, CRM, Project Management, Collaboration, Creative Mindset, Customer Engagement, Brand Growth
ASSUMPTION: Abbott's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Digital marketing tools (e.g., Google Analytics, social media platforms, CRM software)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Collaboration
- Caring
- Integrity
Work Style:
- Abbott values a collaborative and inclusive work environment, with a focus on teamwork and open communication
- The company encourages creativity and innovation, with a willingness to take calculated risks and learn from failures
- Abbott is committed to diversity, equity, and inclusion, fostering a workplace where employees feel valued and respected
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working independently and taking initiative on projects?
- Do you embrace a creative mindset and a willingness to challenge the status quo?
ASSUMPTION: Abbott's company culture is characterized by collaboration, innovation, and a commitment to diversity, equity, and inclusion, making it an attractive workplace for professionals seeking a supportive and engaging environment.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong project management skills and time management
- Keeping up with the fast-paced and ever-evolving digital marketing landscape, necessitating continuous learning and adaptation
- Working with external agencies and stakeholders, requiring strong communication and collaboration skills
- Adapting to the local market and cultural nuances in the Nordic region, particularly for candidates without prior experience in the region
ASSUMPTION: While this role presents several challenges, it also offers ample opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a unique focus on the healthcare industry and the opportunity to work for a global leader in the field
- Unlike many digital marketing roles, this position requires a strong understanding of both consumer and healthcare professional (HCP) marketing strategies
- Career paths within Abbott may include progression to roles such as Digital Marketing Manager, Nordic Marketing Manager, or global marketing roles within the company's various business units
ASSUMPTION: This role offers a unique blend of digital marketing and healthcare industry experience, providing a strong foundation for a career in marketing within the healthcare sector.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness of a new diabetes management product in the Nordic region
- Managing a website redesign project to improve user experience and drive customer engagement
- Collaborating with external agencies to create and implement a targeted email marketing campaign for healthcare professionals
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Digital Marketing Specialist at Abbott may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Nordic marketing department?
- How does Abbott support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Abbott approach digital marketing strategies for both consumer and healthcare professional audiences?
- What is the work-life balance like for employees in this role and within the Nordic marketing department?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of digital marketing campaigns or projects you've worked on, showcasing your creativity and strategic thinking
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
