📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: ZEISS Group
🔹 Location: Wixom, MI (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (on-site in Wixom, MI, with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Collaborating on digital marketing strategy and execution
- Optimizing website content in Adobe Experience Manager (AEM) to drive engagement and leads
- Running and refining SEO strategies to improve visibility
- Designing digital ads and supporting multichannel campaigns (web, email, social)
- Writing blog content optimized for SEO and generative AI
- Planning, coordinating, and executing webinars
- Analyzing campaign data and making performance-driven recommendations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through digital channels.
📋 Key Responsibilities
✅ Collaborate on digital marketing strategy and execution
✅ Optimize website content in Adobe Experience Manager (AEM) to drive engagement and leads
✅ Run and refine SEO strategies to improve visibility
✅ Design digital ads and support multichannel campaigns (web, email, social)
✅ Write blog content optimized for SEO and generative AI
✅ Plan, coordinate, and execute webinars
✅ Analyze campaign data and make performance-driven recommendations
✅ Assist with various marketing projects, including print/digital collateral
✅ Ensure brand consistency across all digital content
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field (preferred)
Experience: 3+ years of experience in digital marketing, with a strong focus on SEO, content development, and campaign execution
Required Skills:
- Proficiency in social media advertising, including platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools
- A track record of writing and optimizing content for SEO and generative AI-driven search visibility
- Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools
- Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent
- Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design
- Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms
- Excellent communication and cross-functional collaboration skills
- Positive, proactive mindset, sharp attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment
Preferred Skills:
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
- Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on SEO and content development, as well as experience with relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a mid-level digital marketing role in the United States)
Benefits:
- Medical
- Vision
- Dental
- 401k Matching
- Employee Assistance Programs
- Vacation and sick pay
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range is based on industry standards for a mid-level digital marketing role in the United States. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: ZEISS operates in the machinery manufacturing industry, with a focus on optics and optoelectronics. The company is a global leader in its field, with a diverse range of portfolios and over 42,000 employees worldwide.
Company Size: ZEISS is a large company with over 42,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: 1846, in Jena, Germany
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
- The company generated annual revenue around 11 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology, and Consumer Markets in the previous fiscal year.
- ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide.
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: ZEISS is a well-established company with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with cross-functional teams.
Work Arrangement: Hybrid, with a mix of on-site work in Wixom, MI, and remote flexibility
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Chance to develop skills in areas such as SEO, content marketing, and campaign management
ASSUMPTION: This role offers opportunities for growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site work in Wixom, MI, and remote flexibility
Office Location(s): Wixom, MI (with remote flexibility)
Geographic Context:
- Wixom, MI, is located in the Detroit metropolitan area, offering a mix of urban and suburban living options.
- The area is home to a diverse range of industries, including automotive, technology, and healthcare.
- Wixom, MI, offers a variety of amenities, including parks, restaurants, and shopping centers.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the digital marketing team
- Final interview with the digital marketing manager
Key Assessment Areas:
- Digital marketing skills and experience
- SEO and content marketing expertise
- Campaign management and analytics
- Communication and collaboration skills
- Cultural fit and alignment with ZEISS values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with ZEISS
- Prepare examples of your SEO-optimized content and digital ad designs to showcase your skills
- Research ZEISS and the digital marketing team to ask informed questions during the interview
ATS Keywords: Digital Marketing, SEO, Content Development, Campaign Execution, Social Media Advertising, Google Analytics, Marketing Performance Analytics, Adobe Experience Manager, Adobe Creative Suite, Content Design, Webinars, Collaboration, Attention to Detail, Marketing Automation, CRM Systems
ASSUMPTION: The application process is designed to assess candidates' digital marketing skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Adobe Express or Canva
- Google Analytics
- SEO platforms (Ahrefs, SEMrush, or equivalent)
- Social media advertising platforms (LinkedIn Ads, Meta Ads)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Proactive and solution-oriented
Self-Assessment Questions:
- Do I have a strong passion for digital marketing and a desire to stay up-to-date with industry trends?
- Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do I have strong communication skills and the ability to work effectively with cross-functional teams?
- Am I a proactive problem-solver who can thrive in a dynamic and evolving work environment?
ASSUMPTION: Candidates should assess their fit with ZEISS' company values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of digital marketing and SEO trends
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing on-site work in Wixom, MI, with remote flexibility
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or SEO Specialist role in other organizations, but may have a broader scope and more responsibility for campaign management and execution.
- In comparison to other marketing roles, this position requires a strong focus on SEO, content marketing, and digital ad campaigns.
- Career progression may include advancement to a Digital Marketing Manager or similar role, with opportunities to specialize in specific areas such as SEO or campaign management.
ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on execution, with opportunities for growth and development within the marketing team and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve website visibility and organic traffic
- Designing and managing digital ad campaigns across multiple channels, including web, email, and social media
- Writing and optimizing blog content for SEO and generative AI-driven search visibility
- Planning, coordinating, and executing webinars to engage and convert target audiences
ASSUMPTION: These sample projects illustrate the range of responsibilities and the depth of involvement required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team?
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ZEISS support the professional development and growth of its employees?
- What is the company culture like, and how does it foster collaboration and innovation?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with ZEISS
- Prepare examples of your SEO-optimized content and digital ad designs to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
