Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: insightsoftware

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing paid digital marketing campaigns
• Collaborating with agency partners
• Optimizing campaign strategies
• Providing support to digital marketing managers

ASSUMPTION: Applicants should be proactive team players capable of both strategy formulation and hands-on execution, given the collaborative nature of the role.

📋 Key Responsibilities

✅ Oversee execution of paid search and social media campaigns

✅ Coordinate with agency partners to align with strategic objectives

✅ Support digital marketing managers with campaign strategy and performance optimization

✅ Manage budget, bid optimization, and ad copy updates

✅ Test messaging, keywords, tactics, and audiences

✅ Collaborate with growth and product marketing teams

✅ Coordinate with Organic Social and SEO teams for campaign synergy

✅ Provide ad hoc data analysis for monthly and quarterly planning

ASSUMPTION: The specialist will likely need to manage multiple campaigns simultaneously and efficiently prioritize tasks to meet tight deadlines.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of hands-on experience in digital marketing, focusing on enterprise-level paid media campaigns

Required Skills:

• Proficiency in Google Ads and Bing Ads
• Strong data analysis capabilities
• Experience with SEO and audience targeting

Preferred Skills:

• Experience with ABM tools like 6Sense or Clearbit
• Advanced Excel skills

ASSUMPTION: The preference for experience with specific ABM tools suggests that familiarity could lead to greater efficiency and effectiveness in campaign management.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Equal employment opportunities without discrimination
• Confidential handling of application materials
• Potential for a global impact within a high-energy team

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Given that salary is not listed, it's assumed that compensation will be competitive within the industry, factoring in experience and specific qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: Not Specified

Company Description:

• Global leader in data-driven financial solutions
• Transforms financial data into actionable insights
• Offers solutions for CFO offices, including FP&A and operations

Company Specialties:

• Data Warehousing
• Business Intelligence
• Corporate Performance Management

Company Website: https://insightsoftware.com/

ASSUMPTION: Potential candidates should prepare to align their work with the company's data-driven strategies, possibly requiring a strong foundation in analytics.

📊 Role Analysis

Career Level: Mid-level professional

Reporting Structure: Reports to the Director, Digital Media

Work Arrangement: Fully remote capability

Growth Opportunities:

• Broad exposure to high-growth, PE-backed environments
• Opportunities to innovate in digital media strategies
• Potential to lead cross-functional campaign initiatives

ASSUMPTION: The position likely provides fertile ground for leadership and strategic growth, particularly for those with high initiative.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Various across the US, main headquarters in Austin, Texas

Geographic Context:

• Austin is a tech hub with a vibrant professional community
• Remote work enables wide geographical flexibility
• Candidates must be eligible to work in the United States

Work Schedule: Flexible but maintains accountability within the set hours

ASSUMPTION: Candidates should be comfortable with a predominantly remote team dynamic and possibly differing time zones.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• HR interview
• Technical interview with hiring manager
• Final team interview

Key Assessment Areas:

• Technical expertise in digital marketing platforms
• Analytical and strategic thinking
• Collaboration and communication skills

Application Tips:

• Highlight experience with paid media campaigns
• Showcase analytical prowess with examples
• Emphasize teamwork and collaboration abilities

ATS Keywords: Digital Marketing, PPC, SEM, SEO, Google Ads, Campaign Management, Data Analysis

ASSUMPTION: Candidates should ensure their resume clearly reflects alignment with the key responsibilities and required skills keywords.

🛠️ Tools & Technologies

• Google Ads & Bing Ads
• Tableau
• Power BI
• Google Data Studio
• ABM tools like 6Sense, Clearbit

ASSUMPTION: Proficiency in these tools is crucial for effective campaign management; candidates lacking experience should consider upskilling.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Innovation in financial solutions
• High-performance culture

Work Style:

• Autonomous yet collaborative
• Goal-oriented and strategic
• Adaptable to change and innovation

Self-Assessment Questions:

• Am I comfortable working remotely full-time?
• How do I ensure my strategies are data-driven?
• Am I effective in managing agency partnerships?

ASSUMPTION: Success in this role likely requires balancing autonomy with collaborative team efforts, particularly in remote settings.

⚠️ Potential Challenges

• Managing multiple campaigns and tight deadlines
• Coordinating with remote teams across various time zones
• Maintaining alignment across diverse marketing strategies
• Ensuring continuous innovation in paid media strategies

ASSUMPTION: The specialist role could be challenging due to fast-paced, dynamic marketing environments requiring quick adaptability.

📈 Similar Roles Comparison

• Emphasis on collaboration with agencies is common in similar roles
• High value placed on audience targeting and data analytics skills
• Roles often require proficiency in the same digital marketing platforms

ASSUMPTION: Candidates should view this position as representative of mid-level roles where digital strategy meets execution in public-facing campaigns.

📝 Sample Projects

• Launching a multi-platform campaign driving webinar registrations
• Implementing advanced targeting strategies for niche markets
• Coordinating with SEO to boost organic and paid search efficiency

ASSUMPTION: Projects likely focus on combining innovative strategies with advanced analytics to achieve remarkable results.

❓ Key Questions to Ask During Interview

• How does insightsoftware measure the success of its digital marketing strategies?
• What are the anticipated challenges for this role within the first six months?
• How is feedback integrated from various teams into campaign strategies?
• What tools does the company provide to support digital marketing efforts?
• What growth opportunities are available for marketing professionals?

ASSUMPTION: Questions should aim to uncover insights about company dynamics, resource availability, and professional growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the indicated employment portal or company website
• Ensure your resume tailors to the detailed key responsibilities and skills
• Prepare your cover letter emphasizing alignment with the company’s values
• Research insightsoftware to understand its market position and strategies
• Review and practice typical assessment areas for digital marketing roles

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.