🔹 Job Title: Digital Marketing Specialist
🔹 Company: ENMAX
🔹 Location: ENMAX Place, Calgary, AB
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (3 office days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strong balance of strategic thinking and tactical execution, with a focus on driving results through data-informed decisions.
✅ Develop and execute strategic customized marketing plans across platforms including DV360, Amazon DSP, The Trade Desk, Meta, and YouTube adapting for different audiences and market dynamics.
✅ Monitor daily campaign performance to ensure performance, conversions, and ROAS. Lead analysis, A/B testing and optimization recommendations and provide weekly campaign reporting using GA4 and platform reporting tools. Document campaign setups and processes.
✅ Set up tracking in Google Tag Manager for accurate and comprehensive campaign reporting. Perform quality assurance checks on ad tags and tracking pixels.
✅ Proficient management of paid search campaigns including keyword research to identify audiences, targeting, bidding strategies and ad copy development. Optimize keywords and bid management. Continuously test and enhance ads.
✅ Manage a full funnel digital media mix in collaboration with internal team members and external partners to ensure alignment across omni-channel campaigns. Participate in CX Journey Mapping to identify new digital marketing opportunities. Monitor market trends and competitive activity to identify new opportunities or threats.
✅ Manage digital advertising budget and forecast digital marketing performance metrics.
✅ Elevate the customer experience online by identifying customer needs and making improvements to the Electricity, Natural Gas, Solar, and My Account sections of the website in collaboration with Customer Care, Customer Solutions, Marketing, UX, and IT team members.
✅ Stay current on industry trends, platform updates, and digital marketing best practices.
✅ Mentor other team members to enhance their digital marketing knowledge.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously while maintaining a strong attention to detail.
Education: Bachelor’s degree in Marketing, Business, or Communications
Experience: 5+ years of digital marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the utilities industry may have an advantage, but a strong digital marketing background is the primary requirement.
Salary Range: CAD 85,000 - 110,000 per year (Based on industry standards for a Digital Marketing Specialist with 5+ years of experience in Calgary)
Benefits:
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
Industry: ENMAX is a privately-held utility company that provides electricity services, products, and solutions. They operate in Alberta and Maine, with headquarters in Calgary, Alberta.
Company Size: ENMAX has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ENMAX was founded in 1995, with a history of providing reliable and innovative energy solutions.
Company Description:
Company Specialties:
Company Website: http://www.enmax.com
ASSUMPTION: ENMAX's focus on innovation and customer experience creates an environment where digital marketing professionals can make a significant impact.
Career Level: This role is at the mid-career level, with opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Digital Marketing Specialist reports directly to the Manager of Competitive Marketing.
Work Arrangement: This is a hybrid role, with office workspace located at ENMAX Place (141 - 50th Avenue SE, Calgary, AB). Employees work from home on Mondays and Fridays and in the office on Tuesdays, Wednesdays, and Thursdays.
Growth Opportunities:
ASSUMPTION: ENMAX's size and diverse business lines provide ample opportunities for career growth and development.
Office Type: ENMAX Place is a modern, multi-purpose building with various amenities, including a fitness center and onsite childcare.
Office Location(s): ENMAX Place, Calgary, AB
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with flexible hours and the option to work from home on certain days.
ASSUMPTION: ENMAX's hybrid work arrangement and modern office space provide a flexible and comfortable work environment for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing Strategy, Search Advertising, Display Advertising, Social Advertising, SEO Strategies, Campaign Performance Monitoring, A/B Testing, Google Analytics, Google Tag Manager, Paid Search Campaigns, Keyword Research, Budget Management, Customer Experience, Project Management, Communication Skills, Data-Driven Decision Making
ASSUMPTION: ENMAX's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ENMAX's values and work style create a collaborative and innovative work environment that prioritizes customer experience and continuous improvement.
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a commitment to continuous learning and improvement.
ASSUMPTION: This role offers a unique opportunity to apply digital marketing expertise in the energy industry, with a focus on customer acquisition and retention.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity for impact in this role.
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and ENMAX's business objectives.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.