📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Westwood Professional Services, Inc.
🔹 Location: Minnetonka, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining reporting, dashboards, and performance insights
- Analyzing marketing metrics to provide actionable recommendations
- Collaborating with cross-functional teams to optimize brand and marketing effectiveness
- Managing analytics & insights requests and QA checks
- Performing ad hoc analysis to support marketing and brand initiatives
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively convey insights to stakeholders.
📋 Key Responsibilities
✅ Create, refine, and maintain reporting, dashboards, and performance insights
✅ Manage analytics & insights requests, QA checks, and validation
✅ Learn and utilize data and domain knowledge to support analytics deliverables
✅ Present analytics to internal stakeholders
✅ Proactively track assigned deliverables and inform business partners of progress
✅ Bring forward new ideas, process improvements, solutions, and opportunities
✅ Perform ad hoc analysis to support marketing and brand initiatives
✅ Clean, sort, and create standards to analyze complex datasets further
✅ Develop and support training on data collection, measurement, and analysis
✅ Produce clear and actionable recommendations and insights
✅ Work with cross-functional teams to achieve business objectives and initiatives
✅ Assist in managing websites, social media, and other digital marketing applications
✅ Assist with other marketing or digital projects as they arise
ASSUMPTION: This role requires a high level of independence and self-motivation to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, analytics, business, or related field
Experience: 2-5 years of experience in digital marketing, analytics, or a related field
Required Skills:
- Proficient in digital analytics tools (e.g., Google Analytics, PowerBI, Excel)
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Self-starter with a can-do attitude and continuous improvement mindset
- Exceptional strategy and leadership abilities
- Proficient in SEO and keyword research
Preferred Skills:
- Experience with AI and machine learning
- Familiarity with CRM systems
- Knowledge of marketing automation workflows
ASSUMPTION: Candidates with experience in data visualization, A/B testing, and project management will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: USD $65,000 - $80,000 per year
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: 40 hours per week, Monday through Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist role with 2-5 years of experience in the Minneapolis-St. Paul area.
📌 Applicant Insights
🔍 Company Context
Industry: Westwood Professional Services, Inc. operates in the professional services industry, focusing on engineering, architecture, and consulting services.
Company Size: Westwood has over 50 years of experience and employs a large team of professionals, making it a well-established and mid-sized company.
Founded: Westwood was founded in 1972 and has since grown to become a leading provider of engineering and architectural services.
Company Description:
- Westwood is committed to creating a better world through its work, focusing on transforming the energy grid, designing resilient infrastructure, and developing communities that will flourish for future generations.
- The company values relationships, innovation, dedication, initiative, and growth, fostering a collaborative “One Team” mentality.
- Westwood is deeply invested in the communities it serves, enriching lives through its projects and giving-back initiatives.
Company Specialties:
- Energy and power delivery
- Transportation and infrastructure
- Water and environmental
- Land development and planning
Company Website: www.westwoodps.com
ASSUMPTION: Westwood's focus on community impact and employee engagement makes it an attractive option for candidates seeking a purpose-driven work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in digital marketing, analytics, or a related field.
Reporting Structure: The Digital Marketing Specialist will report directly to the Brand & Marketing team and collaborate with various internal teams to achieve business objectives.
Work Arrangement: This is an on-site position, requiring the candidate to work from Westwood's office in Minnetonka, Minnesota.
Growth Opportunities:
- Westwood offers opportunities for professional development and career advancement within its various departments and locations.
- The company's commitment to fostering a collaborative work environment encourages employees to take on new challenges and expand their skillsets.
- As Westwood continues to grow, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role.
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to Westwood's values may have opportunities for career growth within the organization.
🌍 Location & Work Environment
Office Type: Westwood's office in Minnetonka, Minnesota, is a professional and collaborative work environment, fostering open communication and teamwork.
Office Location(s): 12701 Whitewater Dr, Minnetonka, MN 55343, United States
Geographic Context:
- The Minneapolis-St. Paul metropolitan area offers a high quality of life, with a diverse economy, vibrant cultural scene, and numerous outdoor recreation opportunities.
- The area is home to a thriving professional services industry, providing ample networking and career growth opportunities.
- Minnetonka is a suburban city located west of Minneapolis, offering a mix of urban and suburban living options.
Work Schedule: The work schedule for this role is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Candidates who enjoy a collaborative work environment and appreciate the benefits of living in a metropolitan area with a high quality of life will find Westwood's office in Minnetonka an attractive option.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Brand & Marketing team
- Final interview with the company's leadership team
- Background check and offer extension
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Westwood's values
- Technical proficiency in digital analytics tools and SEO
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and how your background makes you a strong fit
- Be prepared to discuss your experience with data analysis, reporting, and presenting insights to stakeholders
- Research Westwood's company culture and values to ensure a strong cultural fit
ATS Keywords: Digital Marketing, Web Analytics, Data Visualization, SEO, Consumer Behavior, Data Analysis, Reporting, Dashboards, Google Analytics, CRM Systems, A/B Testing, Communication, Project Management, Problem Solving, Training
ASSUMPTION: Westwood's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Successful candidates will demonstrate a strong understanding of digital marketing and analytics, as well as excellent communication and problem-solving skills.
🛠️ Tools & Technologies
- Google Analytics
- PowerBI
- Excel
- CRM systems (e.g., Salesforce, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with or be willing to learn the tools and technologies listed above to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Relationships
- Innovation
- Dedication
- Initiative
- Growth
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and able to manage multiple projects and priorities
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable managing multiple projects and priorities, with a focus on delivering high-quality results?
- Do you share Westwood's commitment to creating a better world through its work, and are you passionate about making a positive impact on communities?
ASSUMPTION: Candidates who align with Westwood's values and work style will be most successful in this role and contribute to the company's mission of creating a better world through its work.
⚠️ Potential Challenges
- Managing multiple projects and priorities, with a focus on delivering high-quality results
- Working in a fast-paced and dynamic environment, with a need to adapt to change and refocus on priorities based on company direction
- Collaborating with various internal teams to achieve business objectives, requiring strong communication and project management skills
- Developing and maintaining reporting, dashboards, and performance insights, with a focus on providing actionable recommendations to stakeholders
ASSUMPTION: Candidates who are self-motivated, adaptable, and comfortable working in a fast-paced environment will be best suited to overcome these challenges and succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Analyst or Marketing Data Analyst position, with a focus on data analysis, reporting, and presenting insights to stakeholders
- However, this role places a greater emphasis on collaboration with cross-functional teams and managing multiple projects and priorities
- Career progression in this role may lead to opportunities in marketing management, data science, or business intelligence
ASSUMPTION: Candidates who have experience in similar roles or are looking to transition into a more collaborative and project-focused environment will find this role an attractive fit.
📝 Sample Projects
- Developing and maintaining a comprehensive dashboard to track key performance metrics for Westwood's marketing and brand initiatives
- Conducting an A/B test to optimize the performance of Westwood's website, with a focus on improving user experience and driving conversions
- Analyzing customer data to identify trends, opportunities, and anomalies, with a focus on improving customer engagement and retention
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Successful candidates will be able to demonstrate their ability to manage multiple projects and priorities, with a focus on delivering high-quality results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Marketing department?
- How does Westwood support the professional development and career growth of its employees?
- What are the most significant challenges facing the Digital Marketing Specialist role, and how can I contribute to overcoming them?
- How does Westwood measure the success of its marketing and brand initiatives, and what key performance indicators (KPIs) are most important?
- What is the work-life balance like for employees in this role, and how does Westwood support work-life integration?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and alignment with Westwood's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marketing Specialist
- Tailor your resume to highlight relevant skills and experiences for this role, with a focus on digital marketing, analytics, and project management
- Prepare a cover letter that demonstrates your enthusiasm for the position and how your background makes you a strong fit for Westwood's values and work style
- Be prepared to discuss your experience with data analysis, reporting, and presenting insights to stakeholders during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
