📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Mastercard
🔹 Location: Rome, Italy
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering exceptional digital marketing initiatives guided by data analytics
- Supporting client projects by conceptualizing and executing impactful campaigns
- Managing end-to-end execution of Marketing Services projects
- Implementing data-driven digital marketing solutions
ASSUMPTION: This role requires a strong focus on digital marketing planning and data-driven implementation, with a significant portion of time dedicated to client management and project execution.
📋 Key Responsibilities
✅ Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
✅ Support client projects by collaborating to conceptualize and execute impactful campaigns
✅ Manage end-to-end execution of Marketing Services projects, focusing on financial performance and impact
✅ Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
✅ Ensure operational project execution within agreed milestones and budget
✅ Manage creative development and media planning, meeting high-quality standards aligned with client needs
✅ Assess, recommend, and improve the performance of client’s marketing activities using data insights and data visualization tools
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client management, requiring strong analytical and communication skills.
🎯 Required Qualifications
Education: Relevant marketing degree or equivalent experience
Experience: 2-5 years of experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
Required Skills:
- Proven experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
- Strong client management skills and experience supporting client-facing work
- Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
- Fluency in English and the local office language (if applicable)
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with data visualization tools
ASSUMPTION: Candidates should have a solid background in digital marketing and be comfortable working in a matrix organization structure. Experience with specific marketing tools is a plus but not required.
💰 Compensation & Benefits
Salary Range: €40,000 - €60,000 per year (Estimated based on market research and company size)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global company with diverse and inclusive work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.
Company Size: Mastercard is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: 1966
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- Provides a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Combines technology, innovation, partnerships, and networks to deliver unique products and services
Company Specialties:
- Global digital payments/commerce
- Technology
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard is a well-established company with a strong global presence and a focus on innovation in the digital payments industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Marketing Services team and works closely with internal and external stakeholders
Work Arrangement: On-site, full-time position with opportunities for remote work based on project needs
Growth Opportunities:
- Potential to work on diverse client projects and gain exposure to various industries
- Opportunities for professional development and career advancement within the company
- Chance to work in a dynamic and transformative environment, driving change in marketing services
ASSUMPTION: This role offers opportunities for growth and development within a large, global organization, with exposure to diverse clients and projects.
🌍 Location & Work Environment
Office Type: Mastercard's Rome office is a modern, collaborative workspace with a mix of open and private work areas
Office Location(s): Rome, Italy
Geographic Context:
- Rome is a vibrant city with a rich history and culture, offering numerous attractions and amenities
- The office is located in a central area, providing easy access to public transportation and nearby restaurants and shops
- Italy offers a high quality of life, with a strong focus on work-life balance
Work Schedule: Standard business hours, with flexibility for remote work based on project needs
ASSUMPTION: The work environment at Mastercard's Rome office is collaborative and modern, with opportunities for remote work based on project requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the department head or another senior leader
Key Assessment Areas:
- Digital marketing expertise and experience
- Client management skills
- Project execution and planning abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills match the required qualifications
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on data-driven results
ATS Keywords: Digital Marketing, Data Analytics, Client Management, Project Execution, Collaboration, Communication, Innovation, Marketing Automation
ASSUMPTION: The application process for this role is typical for a large corporation, with a focus on assessing digital marketing skills and experience.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary based on client needs and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Stay curious
- Collaborate openly
- Embrace agility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and agile
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working with data and using it to drive marketing decisions?
- Do you have experience managing client relationships and executing projects?
ASSUMPTION: Mastercard values a collaborative, data-driven, and agile work environment, with a strong focus on doing the right thing and staying curious.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously, requiring strong organizational skills and time management
- Working in a matrix organization structure, which may involve navigating complex stakeholder relationships
- Keeping up with the latest digital marketing trends and tools, as the field is constantly evolving
- Adapting to changes in client needs and market conditions, requiring flexibility and agility
ASSUMPTION: This role may present challenges related to project management, stakeholder relationships, and staying current with digital marketing trends.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on client management and project execution
- Within Mastercard, this role is part of the Advisors & Consulting Services group, focusing on marketing services and client engagement
- Career progression may involve moving into more senior marketing roles or specializing in a specific area of digital marketing
ASSUMPTION: This role is unique within Mastercard and the broader digital marketing industry, with a focus on client management and project execution.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and conversions
- Implementing a marketing automation workflow to nurture leads and improve sales pipeline efficiency
- Conducting a comprehensive audit of a client's digital marketing efforts and providing data-driven recommendations for improvement
ASSUMPTION: Sample projects for this role may involve client-specific campaigns, marketing automation implementation, and data-driven audits and recommendations.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the industries they operate in?
- How does this role collaborate with other teams within Mastercard, such as product, technology, and data analytics?
- What opportunities are there for professional development and growth within the Marketing Services team and Mastercard as a whole?
- How does Mastercard support work-life balance for its employees, particularly in this role?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and how your skills match the required qualifications
- Prepare examples of successful digital marketing campaigns you've worked on, focusing on data-driven results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
